Mitsubishi Motors Announced as Las Vegas Bowl Title Sponsor

Mitsubishi Motors will serve as title sponsor for the next two years for
the annual college football postseason game that will now be known as
the Mitsubishi Motors Las Vegas Bowl.

Tickets are now on sale to the general public for the 2018 Mitsubishi
Motors Las Vegas Bowl, which will feature a Pac-12 team against the top
selection from the Mountain West. The 27th edition of the game will be
played Saturday, Dec. 15, at 12:30 p.m. PT (3:30 p.m. ET) at Sam Boyd
Stadium and televised nationally by ABC. Prices, depending on location,
range from $35-$250. Visit www.lvbowl.com
for more ticket information.

“This new partnership brings together two exciting and world-renowned
brands in Mitsubishi Motors and Las Vegas,” said Mitsubishi Motors Las
Vegas Bowl Executive Director John Saccenti. “We are proud of how our
event has grown so much along with our great city the last
quarter-century and with the addition of a world-class title sponsor the
future looks even brighter.”

“We are extremely enthused about this partnership and how it can help
build brand awareness for Mitsubishi Motors and our exciting vehicle
lineup, including our all-new Eclipse Cross and Outlander PHEV,” said
Francine Harsini, Chief Marketing Officer, Mitsubishi Motors North
America. “This collaboration allows us to provide our customers and fans
with fun experiences, connecting with them in a unique way.”

This marks the first time Mitsubishi
Motors North America, Inc. (MMNA) has been a title sponsor for a
college football bowl game. MMNA recently launched the all-new Eclipse
Cross CUV and the plug-in hybrid electric Outlander
PHEV. For additional information on all Mitsubishi vehicles sold in
the US, please visit media.mitsubishicars.com.

Last year’s edition saw No. 25 Boise State defeat Oregon 38-28 in front
of the ninth-largest crowd in Las Vegas Bowl history. The Las Vegas Bowl
is one of 14 bowl games owned and operated by ESPN Events, a division of
ESPN.

Follow the Las Vegas Bowl on Twitter: @LasVegasBowlFind the Las
Vegas Bowl on Facebook: facebook.com/lvbowl

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all
research and development, marketing, and sales for Mitsubishi Motors in
the United States. MMNA sells sedans and crossovers/SUVs through a
network of approximately 360 dealers. MMNA is leading the way in the
development of highly efficient, affordably priced new gasoline-powered
automobiles while using its industry-leading knowledge in battery
electric vehicles to develop future EV and PHEV models. Mitsubishi has
been producing cars for over 100 years. For more information, contact
the Mitsubishi Motors News Bureau at (888) 560-6672 or visit
media.mitsubishicars.com.

ESPN Events

ESPN
Events, a division of ESPN, owns and operates a large portfolio of
32 collegiate sporting events worldwide. The roster includes three Labor
Day weekend college football games; FCS opening-weekend game; 14 college
bowl games, 12 college basketball events, a college softball event and
two college award shows, which accounts for approximately 300-plus hours
of programming, reaches almost 64 million viewers and attracts over
700,000 attendees each year. With satellite offices in Albuquerque,
Birmingham, Boca Raton, Boise, Dallas-Fort Worth, Honolulu, Las Vegas,
Montgomery and St. Petersburg, ESPN Events builds relationships with
conferences, schools and local communities, as well as providing unique
experiences for teams and fans.

ESPN Events also manages the Big 12 Corporate Partner Program.

Collegiate Football

Academy
Sports + Outdoors Texas Bowl (Houston); AdvoCare
Texas Kickoff (Houston); Bad
Boy Mowers Gasparilla Bowl (Tampa, Fla.); Bahamas
Bowl (Nassau); Birmingham
Bowl (Alabama); Cheribundi
Tart Cherry Boca Raton Bowl (Florida); Camping
World Kickoff (Orlando, Fla.); Celebration
Bowl (Atlanta); Famous
Idaho Potato Bowl (Boise); Frisco
Bowl (Texas); Guardian
Credit Union FCS Kickoff (Montgomery, Ala.); Hawai’i
Bowl (Honolulu); Heart
of Dallas Bowl (Dallas-Fort Worth); Mitsubishi
Motors Las Vegas Bowl (Nevada); Lockheed
Martin Armed Forces Bowl (Dallas-Fort Worth); MEAC/SWAC
Challenge (Atlanta); New
Mexico Bowl (Albuquerque); Raycom
Media Camellia Bowl (Montgomery, Ala.); The Home Depot College
Football Awards (Atlanta)

Collegiate Basketball

AdvoCare
Invitational (Walt Disney World Resort near Orlando, Fla.); Armed
Forces Classic (Fort Bliss, Texas); Charleston
Classic (South Carolina); College Basketball Awards Presented by
Wendy’s (Los Angeles); Hawaiian
Airlines Diamond Head Classic (Honolulu); Jimmy
V Men’s Classic presented by Corona (New York City); Jimmy
V Women’s Classic Presented by Corona (South Bend, Ind.); Myrtle
Beach Invitational (Conway, S.C.); NIT
Season Tip-Off (Brooklyn, N.Y.); Puerto
Rico Tip-Off; State
Farm Champions Classic (Indianapolis) and Wooden
Legacy (Fullerton, Calif.)

Collegiate Softball

Elite
Softball Invitational (Clearwater, Fla.)

For more information, visit the official website,
Facebook,
Twitter
or YouTube
pages.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180712005227/en/

Leave a Comment