MoviePass™, the nation’s premier movie theater subscription service and
a majority-owned subsidiary of Helios and Matheson Analytics Inc. (Nasdaq:
HMNY) (“Helios”), announced a series of performance metrics for 2018
Spring & Early Summer Independent Distributor & Major Studio releases.
This press release features multimedia. View the full release here:
MoviePass leverages its power at the box office, contributing significantly to a record-setting domestic box office for the first half of 2018. Photo: Business Wire)
MoviePass continues to prove that it is a strong partner to movie
studios and distributors in their strategy to reach and influence
audiences to select their films over others. Not only do its subscribers
go to the movies more often than non-subscribers and during periods
(Opening Weekend) critical to studios’ and distributors’ success (National
Research Group, March 2018 Study indicates that MoviePass
subscribers on average saw 6 more movies in the past 6 months than
non-subscribers; and twice as likely to attend movies on Opening Weekend
than non-subscribers), but they are also more readily influenced by
recommendations and more willing to make them, making them an invaluable
audience to studios and distributors.
The National Research Group study indicates:
• 49% of MoviePass subscribers are seeing movies they wouldn’t normally
see in theaters
• 47% of MoviePass subscribers are recommending more movies to friends
• 70% of MoviePass subscribers state that they somewhat or strongly
agree that they are still more likely to see a film despite a low Rotten
MoviePass’ combination of experiential, field, e-mail, and social media
marketing, and/or its in-app marketing and placements impact the
specific films subscribers are more likely to see, which drives
meaningful incremental revenue to both distribution and exhibition. To
illustrate, MoviePass has released the following:
Titles, Distributors, and Studios Impacted by Experiential, Field,
Direct-to-Subscriber, Social Media, and/or In-App Marketing:
– For Lionsgate’s Blindspotting, MoviePass contributed 22.7% of
its Opening Weekend Domestic Box Office, and 24.7% through the first
Tuesday following its release (37.6% Domestic Box Office Contribution on
Monday, 30.8% Domestic Box Office Contribution on Tuesday) that included
advance member screenings.
– MoviePass ticket purchases accounted for approximately 12% of the entire
theatrical run for Magnolia Pictures’ runaway documentary hit RBG. MoviePass-supported
screens saw Opening Weekend Per Screen Averages (PSAs) of $14,516.
Meanwhile, theaters not available to MoviePass subscribers saw an
average PSA of $10,503 – representing a 38.2% lift.
– For Roadside Attractions’/30West’s Beast, MoviePass-supported
and eticketing screens grossed 54.7% higher than theaters which
MoviePass does not support.
– MoviePass ticket purchases represented 16.8% of Thursday night
previews for Paramount’s Book Club.
– During the July 4th holiday week, MoviePass accounted for over 5% of
Universal Pictures’ First Purge, a 3,000+ screen wide release.
MoviePass purchased in excess of 150,000 tickets.
– For Gunpowder & Sky’s Sundance favorite, Hearts Beat Loud,
MoviePass represented 40% of the film’s box office take in its first
full week of its theatrical release in New York and Los Angeles. It has
accounted for over 26% of the picture’s total Domestic Box Office to
– For Warner Bros.’ Tag, which MoviePass promoted in-app, its
purchases represented 13% of the film’s Opening Weekend Domestic Box
MoviePass’ VP of Business Development, Khalid Itum, stated, “We are also
beginning to see the benefits of our acquisition and integration of
Moviefone.com into the MoviePass family, with new revenues being
generated from studios and brands.”
Itum also noted that in addition to the active impact MoviePass is
having on independent titles, and on titles from major studios when
retained by the distributors to market those titles, that it is also
having a significant passive impact on moviegoing.
MoviePass had previously released multiple figures supporting that
passive impact on independent distribution, but today released its
percentage of users who attended multiple major Box Office films against
the percentage of the U.S. movie-going population who attended those
“Through our one short year of incredible growth, we’ve learned a few
key points about the film Industry,” said Mitch Lowe CEO of MoviePass.
“We are able to create immense value with our film partners by driving
traffic to their films and effectively increasing the valuation of their
films on the back-end deals they create. Not only do we want to provide
an amazing deal for our subscribers but we also want to be a positive
force in Hollywood.”
“It is incredible to see the power MoviePass has achieved with its
subscriber base in eleven months,” said Ted Farnsworth Chairman and CEO
of Helios and Matheson Analytics. “MoviePass is one of the top
contributors to the film industry without owning a single theater.”
About Helios and Matheson Analytics
Helios and Matheson Analytics Inc. (Nasdaq:HMNY)
(“Helios”) is a provider of information technology services and
solutions, offering a range of technology platforms focusing on big
data, artificial intelligence, business intelligence, social listening,
and consumer-centric technology. Helios currently owns approximately 92%
of the outstanding shares (excluding options and warrants) of MoviePass
Inc., the nation’s premier movie-theater subscription service. Helios’
holdings include RedZone Map™, a safety and navigation app for iOS and
Android users, and a community-based ecosystem that features a socially
empowered safety map app that enhances mobile GPS navigation using
advanced proprietary technology. Helios is headquartered in New York, NY
and listed on the Nasdaq Capital Market under the symbol HMNY. For more
information, visit us at www.hmny.com.
About MoviePass Inc.
MoviePass Inc. (“MoviePass”) is a marketing technology platform
enhancing the exploration of film and the moviegoing experience. As the
nation’s premier movie-theater subscription service, MoviePass provides
film enthusiasts the ability to attend select new movies in theaters.
The service, now accepted at more than 91% of theaters across the United
States, is the nation’s largest theater network. Visit us at moviepass.com.
Cautionary Statement on Forward-looking Information
Certain statements in this communication contain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995 or under Section 27A of the Securities Act of 1933,
as amended, and Section 21E of the Securities Exchange Act of 1934, as
amended (collectively, “forward-looking statements”) that may not be
based on historical fact, but instead relate to future events, including
without limitation statements containing the words “believe”, “may”,
“plan”, “will”, “estimate”, “continue”, “anticipate”, “intend”, “expect”
and similar expressions. All statements other than statements of
historical fact included in this communication are forward-looking
Such forward-looking statements are based on a number of assumptions.
Although Helios’ management believes that the assumptions made and
expectations represented by such statements are reasonable, there can be
no assurance that a forward-looking statement contained herein will
prove to be accurate. Actual results and developments (including,
without limitation, the ability of MoviePass to benefit from its
acquisition and integration of Moviefone.com, and create immense value
with film partners) may differ significantly from those expressed or
implied by the forward-looking statements contained herein and even if
such actual results and developments are realized or substantially
realized, there can be no assurance that they will have the expected
consequences or effects. Risk factors and other material information
concerning Helios and MoviePass are described in Helios’ Annual Report
on Form 10-K for the fiscal year ended December 31, 2017, its quarterly
report on Form 10-Q for the quarter ended March 31, 2018 and other
filings, including subsequent current and periodic reports, information
statements and registration statements filed with the U.S. Securities
and Exchange Commission. You are cautioned to review such reports and
other filings at www.sec.gov
Given these risks, uncertainties and factors, you are cautioned not to
place undue reliance on such forward-looking statements and information,
which are qualified in their entirety by this cautionary statement. All
forward-looking statements and information made herein are based on
Helios’ current expectations and Helios does not undertake an obligation
to revise or update such forward-looking statements and information to
reflect subsequent events or circumstances, except as required by law.
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