iData Research, an international medical consulting and research firm,
has recently announced the launch of their market monitoring service, MedTrack™.
This new product provides medical device manufacturers with customized
data of unit sales, pricing, revenue, market shares and growth rates,
based on the SKUs of their competitors in almost any medical device
This new, accurate source of competitor data will allow product and
marketing managers unrivaled confidence in their strategy, whether
they’re working with disposables or capital equipment. The customization
and affordable pricing of MedTrack™ consulting enables greater
accessibility to crucial market knowledge for businesses of varying
sizes and data usage.
“Successful med tech companies rely on MedTrack™ consulting for their
product pricing strategies, competitive analysis, market share
monitoring, brand marketing and new product positioning,” says Dr.
Kamran Zamanian, President and CEO of iData Research. “This is not
another low quality, all-you-can-eat database. Each custom project is
Example Data Available Through MedTrack™ Consulting
The following data was gathered from MedTrack™ as an example: quarterly
pricing data for W.L. Gore CARDIOFORM Septal Occluder, SKU: GSX0030A,
April 1 2017 – March 31 2018
In addition to the above metrics, MedTrack™ consulting allows the same
granularity for volume of units sold, product revenue, market share and
the ability to track growth rates for each over time. This data allows
CEOs, marketing teams and product managers to observe the movement of
competitors over time and react quickly to market dynamics.
As an add-on customization, clients can request further segmentation by
region, distributor and facility bed size for a higher level of
Accurate, Customized Results with a Rigorous Methodology
MedTrack™ consulting data is collected from a large sample of facilities
in the United States, triangulated through iData’s own internal data
sets, primary research, procedure data, company financials, and other
forms of secondary research, to ensure reliable accuracy. Extensive
product descriptions, as well as classifications, allow for data slicing
and filtering with ease.
Fully customized deliverables provide access to data that is both
relevant and desirable. MedTrack™ consulting allows clients to select
specific brands, SKUs and segmentation to be monitored and reported on a
monthly, quarterly, semi-annual or annual basis.
To see what you can get out of a MedTrack™ consulting project, schedule
a live preview or learn more at idataresearch.com/medtrack.
About iData ResearchiData Research (www.idataresearch.com)
is an international market research and consulting firm, dedicated to
providing the best in market intelligence for the medical device,
dental, and pharmaceutical industries. They provide data through
syndicated reports and custom research services like MedTrack mentioned
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