Nike Basketball 3ON3 Tournament Celebrates 10th Anniversary at L.A. LIVE, August 3-5

Nike
Basketball 3ON3 Tournament, California’s largest street
basketball tournament, will celebrate its 10th anniversary in its
return to the streets of downtown Los Angeles and L.A. LIVE on Friday,
August 3 – Sunday, August 5. The annual family-friendly, basketball
weekend will kick-off with the Nike 3ON3 Celebrity Basketball Game in
partnership with Dash
Radio. The three-day event at L.A.
LIVE is expected to feature more than 1,500 teams, 5,000 players and
25,000 spectators. For the second year in the tournament’s history, Nike
3ON3 Elite Division winners for both men and women will have the
opportunity to compete in the Official 2019 USA Basketball 3×3 National
Tournament. Festivities for the Nike 3ON3 Celebrity Basketball Game will
begin at 7:30 p.m. on Friday, Aug. 3 in L.A. LIVE’s Microsoft Square.

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Nike Basketball 3ON3 Tournament at L.A. LIVE celebrates its 10th Anniversary August 3-5, 2018 (Photo: Business Wire)

Registration for the event is open to players of all ages and skill
levels at nike3on3.com.
Athletes are encouraged to sign up as soon as possible as brackets
fill up quickly for what is expected to be the largest tournament
registration to date. Three-on-three tournament games will take place on
approximately 100 outdoor basketball courts with more than 15
interactive vendors and basketball-themed activities throughout the L.A.
LIVE campus.

The Nike 3ON3 Celebrity Basketball Game in partnership with Dash
Radio on Friday, Aug. 3 will lead off the weekend as today’s top Hip-Hop
artists and celebrities take to the court to battle each other in L.A.
LIVE’s Microsoft Square. The game will feature a special halftime
performance in addition to exclusive prizes and photo opportunities for
fans in attendance. Dash Radio will also be broadcasting live, all
original content throughout the duration of the tournament. Tickets to
the Nike 3ON3 Celebrity Basketball Game are available for purchase at Nike3on3.com/CelebGame.
Prices for tickets range from $35 to $350 with courtside seats available
plus limited VIP Packages for celebrity meet and greets. Teams that
register for the Nike Basketball 3ON3 Tournament will receive a discount
code for the event.

Complete team registration for the Nike Basketball 3ON3 Tournament
starts at $180 for the Youth division (ages 8-12), $180 for the Teen
division (ages 13-19), $200 for Adult division (ages 20 and over) and
$240 for the Adult Elite division (ages 18 and over). Entry fees for all
divisions will increase $10 respectively after July 11. Athletes of all
ages and skill levels are invited to play. Each team must have a minimum
of three players and a maximum of four players to participate.
Registration for Special Olympics and Wheelchair divisions is open to
all ages and is free of charge; teams can register by visiting Nike3on3.com.

Nike Basketball 3ON3 Tournament’s website features an upgraded
and improved registration experience that allows players and captains to
easily navigate. Captains can form their teams and make changes, free of
charge, until Sunday, July 29 by 11:59 p.m. PDT.

The 2017 tournament drew the most teams in the event’s history, nearly
tripling in size from its first year. The tournament has become a
Southern California tradition that attracts the best teams throughout
the state and across the country. Around L.A. LIVE, STAPLES Center and
along Chick Hearn Court, the Nike Basketball 3ON3 Tournament will
be the home of approximately 100 outdoor basketball courts and an
interactive Fan Fest to accommodate the thousands of athletes, guests
and families participating and attending this year’s event.

As the largest 3-on-3 basketball tournament in California, Nike
Basketball 3ON3 Tournament has continued to partner with leading
brands in the sports industry. Official sponsors of the Nike
Basketball 3ON3 Tournament include Nike Basketball, Blue Shield
of California, Big 5 Sporting Goods, Spartan Race, Keck Medicine
of USC, Powerade, Budweiser and FreshandWipe.

In its 10th anniversary, the Nike Basketball 3ON3 Tournament will
feature new and unique sponsor activations. This year, attendees can
test their endurance and athleticism on the Spartan Expo Obstacle
Course—where participants can attempt for free, or pay $10 to race
competitively for a T-shirt, Dog Tag and the chance to win $1,000 cash
prize for the best overall finishing time of the weekend. Additionally,
long-standing partner Big 5 Sporting Goods will present a designated
practice court on-site, available to all tournament players and
attendees throughout the weekend.

Opportunities and custom brackets for corporate wellness partners are
available at a discounted rate and through the corporate donation
program; several opportunities for organizations to support the local
community by purchasing sponsored brackets to allow teams made up of
individuals from underserved areas of Los Angeles in the Nike
Basketball 3ON3 Tournament. Players of all ages, gender and skill
levels are invited to participate in the Nike Basketball 3ON3
Tournament. Individual brackets will be divided into appropriate
divisions based on a combination of skill, age, gender and height to
achieve “level” competition.

The tournament features six main divisions of play: Adult Elite Division
presented by Nike Basketball, Adult Division presented by Spartan Race,
Teen Division presented by Big 5 Sporting Goods, Youth Division
presented by Blue Shield of California, Special Olympics Division and
Wheelchair Division. The player’s next grade for the Teen division must
be 9th-12th and player’s next grade for the Youth division must be
3rd-8th. Adult, Teen and Youth divisions feature two competition levels:
recreational and competitive. The Nike Elite Division will consist of
two categories of players: Women’s and Men’s Elite. Brackets will be
formed based on these criteria and those delineated above. Participants
can register their teams online at nike3on3.com.

The Nike Basketball 3ON3 Tournament is free and open to the
public. The three-day experience will feature a variety of events at the
Nike Center Court located within Microsoft Square at L.A. LIVE,
including the highly anticipated Nike Slam Dunk Contest, a 3-Point
Contest, Skills Challenge in addition to more than 15 interactive
vendors and basketball-themed activities. Complete information about
registration, eligibility, rules and bracketing can be found at the
official Nike Basketball 3ON3 Tournament website, Nike3on3.com.
For additional information and up to the minute details, follow the
official Twitter account at twitter.com/nikebball3on3,
the official Facebook page at facebook.com/nike3on3
and the official Instagram account at @nike3on3.

About L.A. LIVE

L.A. LIVE is a 4 million square-foot, $3 billion downtown Los
Angeles sports and entertainment district adjacent to STAPLES Center
and the Los Angeles Convention Center featuring The Novo by
Microsoft, a 2,300 capacity live music venue, Microsoft Theater,
a 7,100-seat live theatre, a 54-story, 1001-room convention
“headquarters” destination (featuring The Ritz-Carlton, Los
Angeles and JW Marriott Los Angeles at L.A. LIVE hotels
and 224 luxury condominiums – The Ritz-Carlton Residences
at L.A. LIVE – all in a single tower), the GRAMMY
Museum, the 14-screen Regal Cinemas L.A. LIVE: A Barco Innovation
Center theatre, broadcast facilities for ESPN
along with entertainment, residential, restaurant and office space.

Developed by Los Angeles-based AEG, L.A. LIVE, considered to be
the nation’s most active ‘live content and event campus,’ has become the
region’s most in-demand and busiest hospitality location throughout the
past 10 years, featuring 260,480 sf of conference center and ballroom
facilities, world-class restaurants including WP24, Fleming’s Prime
Steakhouse & Wine Bar, Katsuya, Lawry’s Carvery, Rock ‘N Fish, Rosa
Mexicano, Starbucks, Triple 8, Glance Restaurant, Smashburger, Live
Basil Pizza, Tom’s Urban 24, Yard House, Wolfgang Puck Bar & Grill and
BOCA at the Conga Room and others; 100,000 sf special events deck,
the famous Lucky Strike Lanes and Lounge, the celebrity owned Conga
Room, a one-of-a-kind GRAMMY Museum, saluting the history of
music and the genre’s best known awards show all centered around Microsoft
Square, a 40,000 sf outdoor event space.

With Microsoft Theater and Microsoft Square which came
on-line in October, 2007, and the hotel, residential and meeting space
components opened as of April, 2010 combined with the assets, resources
and infrastructure of STAPLES Center and the Los Angeles
Convention Center, L.A. LIVE showcases more events, award
shows, sporting competitions, concerts and hospitality options than any
other destination in the world.

About Dash Radio:

Dash Radio is the global leader in curated, lean-back audio experiences.
Since it’s 2015 launch, Dash has become the world’s largest all-original
digital broadcaster, empowering many of the world’s biggest artists,
influencers and brands to take radio over the top, directly to fans,
without fees or subscriptions. Featuring over 80 curator-championed
original stations, Dash is available on 50+ platforms – inside nearly
every connected car service, smart home product and IoT device. With no
traditional commercials, Dash Radio offers fans the perfected music
discovery experience free of charge, while offering brands a more
authentic and effective way to engage these audiences worldwide. For
more information, please visit www.dashradio.com.

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