Nike, Muji Criticized for False Marketing by China Consumer Show


China’s state-run television broadcaster criticized Nike, Inc. (NYSE: NKE) and the Japanese retailer of Muji brand products for claimed false marketing. The broadcaster’s annual consumer program that intends to exploit abuses by companies presented to shopper who purchased Nike shoes that did not include the advertised Zoom Air sole cushions, according to China Central Television broadcast shown. The consumer protested to Nike but was not appropriately compensated by the shoemaker in violation of China’s consumer protection law, CCTV alleged.

This year’s “3.15 Gala” show, which used hidden cameras and reporters masked as shoppers, also claimed that Japanese retailer Ryohin Keikaku Co.’s Muji store chain sold products that were mislabeled. CCTV said the company’s labels did not uncover that some of its products had come from areas displaying insinuations of radioactive corruption. Nike did not instantaneously reply to requests for comment. Representatives for Ryohin Keikaku could not be reached for comment outside office hours.

The broadcast, which concurs with World Consumer Rights Day, has some of the world’s largest companies in the past, including Apple Inc., McDonald’s Corp. and Volkswagen AG. The show is a contemplation of the increasing influence of China’s 1.4 billion consumers who have renovated the country into a fundamental market for foreign companies in the fast-food, retailing and automotive industries.

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