Nintendo Shares Soared After Pokemon Go’s Success

Pokémon Go, a new smartphone game owned by Japanese software company Nintendo Co., just launched in US on July 6, while successfully made the Nintendo’ shares soared 24.5% in Tokyo trading on Monday, which helps the company’s market capitalization worth to nearly $28 billion, up nearly $11 billion since Pokémon Go launched last week, according to Quartz.

Just a few days after Pokémon Go launched in US, Australia and New Zealand, this Pokémon-Chasing game has successfully attracted millions of users downloaded this game and was installed on more than 5% of all the Android devices in the U.S., surpassing the popular dating application Tinder. What’s more, the daily active users of Pokémon Go even more than that of Twitter’s (NYSE: TWTR) on Android, reported by SimilarWeb.

The data about Pokémon Go gets even more staggering. It shows that the average person is playing Pokémon Go for more than 43 minutes a day, topping popular social and messaging apps, including WhatsApp, Instagram, and Snapchat, the company cites. Not only that, but on average users are spending twice the amount of time engaged with Pokémon Go than they are on apps like Snapchat. The search activity for the term “Pokemon” is at an all-time high in Google (NASDAQ: GOOGL) search.

A spokeswoman at the headquarters of The Pokémon Company in Tokyo said: “We are so grateful to our fans for turning this game into such a trend. We hope everyone will follow guidelines to play it safely and observe good manners.”

Nintendo, together with its partner DeNA Co., plans to release Animal Crossing and Fire Emblem for smartphones this fall. Both titles, previously sold for a range of Nintendo game devices, are among the company’s most popular. Besides, Nintendo will add its mysterious new hardware codenamed NX to its new installment in The Legend of Zelda franchise that would be launched next year.

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