The Wall Street Journal reported that Nokia (NYSE: NOK) will unveil its first Android device at the Mobile World Congress. The conference will be held again at the Fira Gran Via in Barcelona, Spain this year. Nokia has been reported to release a low to mid-ranged device dubbed the “Normandy”. The Finnish company’s upcoming phone would sport Google’s (NASDAQ: GOOG) open software operational system but with Nokia and Microsoft’s (NASDAQ: MSFT) overlay.
The Normandy phone will be expected to sport a dual-core 1GHz Snapdragon processor, a 4-inch WVGA screen, 512MB of memory, 4GB of storage, 5 mega-pixel camera, and a microSD card slot for expandable storage. The phone will be also available in 6 different colors which includes white, black, red, blue, green, and yellow.
Why Android and not Windows Phone?
Despite the fact that Nokia’s handset business is set to be bought by Microsoft for $7.4 billion, Nokia wants to step into the emerging market. Android devices splurge to 78.9% of the operating system marketshare, and Nokia sees that this is the best way to enter the market with their Normandy phone. Nokia will continue to use the Windows operating system on their higher end devices such as the Lumia line.
Is Nokia taking slices from different pies?
There were rumors indicating that Nokia might jump ships, and start to support Google’s operational system. While Nokia will be making their Normandy devices running on Android, it will be a forked version of the OS. Google would virtually be unable to monetize on the Normandy. The Play Store would be replaced by Nokia/Microsoft’s own mobile app store. Most applications normally pre-installed in Android devices such as Google Maps, Music, Play Books, Play Games and more would be replaced by Nokia/Microsoft’s own applications much like how Amazon’s (NASDAQ: AMZN) Kindle devices runs on a modified Android.