Parts Town, the technology innovator and market-leading distributor of OEM foodservice equipment parts, today announced the launch of its Parts Town Marketplace. Through the new e-commerce Marketplace, customers will have access to a one-stop shopping experience for OEM foodservice replacement parts, items and products across a variety of new categories, rather than having to visit multiple websites to find the parts and equipment they need. It also provides an opportunity for sellers to leverage the brand recognition, site traffic, e-commerce platform and marketing expertise of PartsTown.com to reach an expanded customer base.
The new Marketplace builds on the success of Parts Town’s “Parts In Town” service, which provides local distributors and service companies the opportunity to grow sales and build their customer base by making OEM parts from their inventories available locally via partstown.com. Parts in Town allows foodservice customers to find and pick up within an hour the critical replacement parts they need to get equipment back up and running quickly. With the new Marketplace, instead of offering local pickup, sellers will provide the convenience of shipping products directly to the customer.
“Expanding our e-commerce marketplace to include additional product categories allows us to meet the needs of our customers by providing a one-stop shop,” said Steve Snower, CEO of Parts Town. “We’ll use our marketplace and digital business model to expand access to product categories within the foodservice space, but also genuine OEM parts in other industries.”
In addition to foodservice parts and products such as smallware, tabletop and light equipment, the new Marketplace will also offer parts and other related products from adjacent market sectors including HVAC, janitorial, water filtration, technician supplies and residential appliances. The Marketplace currently includes over 23,000 residential appliance parts from brands such as Whirlpool and Frigidaire, as well as 6,000 janitorial and sanitation products.
The Marketplace was developed by Red Lightning Group, a division of Parts Town established to accelerate innovation in the foodservice industry and beyond. “We are excited to continue to add to our Marketplace,” said Emanuela Delgado, senior vice president and general manager of Red Lightning Group. “This technology will ultimately expand our reach into several new product and service categories. Our customers have been asking us to supply products beyond foodservice replacement parts, and our new Marketplace allows us to partner with experts in those categories and move much faster to get customers the items or products they need to keep their businesses running.”
The new Marketplace will continue to offer the same technical product info that customers currently enjoy from Parts Town’s existing offerings, helping buyers to ensure they are purchasing the correct part before placing their order. The Marketplace will also be available on Parts Town’s industry-leading app.
To learn more about Parts Town’s Marketplace, visit www.partstown.com/marketplace.
About Parts Town
Parts Town is the leading distributor of genuine OEM (original equipment manufacturer) foodservice equipment parts. When there’s a hiccup in any commercial kitchen, Parts Town is ready to jump in and help with the most in-stock parts on the planet, innovative technology, and an unmatched customer experience. Customized solutions benefit food equipment service companies, chain restaurants, institutions and independent restaurants.
Parts Town leads the way in industry innovation. Its Serial Number Lookup tool uses model serial number level detail from a variety of foodservice equipment manufacturers to create a more precise search and order process for buying replacement parts for commercial kitchen equipment. The 360-degree imaging technology, PartSPIN®, valuable interactive diagrams, convenient Smart Manuals, and the industry’s first mobile app allow customers to easily and conveniently find and view equipment manuals and parts in the field, where that info is needed most. These innovations, paired with same day shipping and extended hours of operation, ensure the correct part is ordered and delivered every time.
Partnering with the top manufacturers of commercial cooking, refrigeration, ice and beverage equipment and more, Parts Town improves the supply chain, increases sales of genuine OEM parts and keeps every customer’s business running like clockwork. For more information, http://www.partstown.com/.
About Red Lightning Group
Red Lightning Group is a new and separate division of PT Holdings focusing solely on innovation to support the foodservice industry and beyond, accelerating the pace of breakthroughs that support the group’s diverse customer base.
Parts In Town was the group’s first innovation. It is a marketplace-based technology that allows local distributors and service companies to add OEM parts to partstown.com to grow their own sales and build their local customer base. It allows for one-hour access to critical parts inventory to improve foodservice equipment uptime.
Red Lightning Group’s mission is to boldly strike at lightning speed to deliver game-changing innovation and technology in an effort to discover the next big thing.