Peloton Interactive (NASDAQ: PTON) and Hilton announced their newfound partnership Monday morning, disclosing that the exercise equipment company will provide bikes to all 5,400 of the hotel’s locations. The venture comes as the bike maker strives to expand its reach.
“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage,” said Matt Schuyler, chief brand officer, Hilton. “This unique and exciting partnership with Peloton – a brand so many of our guests know and love – accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
Amid the partnership, at least one bike will be allocated to each hotel fitness center, including hotels of the 18 Hilton brands, like Hampton Inn, Embassy Suites, and Doubletree. Additionally, Hilton Honors members will be given a 90-day free trial of the Peloton app.
“As the connected fitness category creator, we are constantly innovating on ways to meet our Members and prospective Members where they are, and that includes during busy travel seasons,” said Betsy Webb, Global Vice President, Peloton Commercial. “We recognize the importance for our Members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton Bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current Members, while also enabling potential new Members to experience Peloton for the first time.”
Peloton, which originally pursued a direct-to-consumer model, has shifted gears and moved towards a broader mass-market approach. The company recently announced that its equipment would be sold in Dick’s Sporting Goods locations. Previously, Peloton had also announced bike rentals, certified preowned bikes, and a sales partnership with Amazon.