Peloton (NASDAQ: PTON) has teamed up with Amazon as it strives to expand its customer base and once again attract investors’ confidence. Revenue growth has declined from pandemic highs and its stock price has also fallen. The company will now be selling its exercise bike and other fitness accessories on the e-commerce platform.
Previously, the equipment company’s products and accessories were exclusively sold through Peloton’s website. Customers can now search for products in Amazon stores and verify if they are available for purchase and delivery in their area.
“Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand,” said Peloton Chief Commercial Officer, Kevin Cornils. “We want to meet consumers where they are, and they are shopping on Amazon. Providing additional opportunities to expose people to Peloton is a clear next step, as we continue to generate excitement for our unparalleled connected fitness experience.”
Amid the partnership, Amazon will be offering the Peloton Bike with convenient in-home delivery, and customers will be able to add on an expert assembly option within the majority of the US. The in-home delivery, as well as expert assembly, come at no cost to customers.
“We are thrilled to have Peloton products available for our customers in Amazon stores,” said Jim Adkins, Vice President of Recreational and Vocational categories at Amazon. “Peloton is all about bringing their community and energizing fitness routines into the home. With Amazon’s convenient shopping experience, we hope to further that mission by providing customers with high quality, innovative products to take their health and fitness to the next level.”