Amazon Web Services, Inc., an Amazon.com, Inc. (NASDAQ: AMZN) company reported that PGA TOUR has chosen AWS as its Official Cloud Provider of the TOUR. AWS and the TOUR partner to transform how golf content is created, experienced and distributed to bring fans closer to the action on the course while aiding the TOUR on streamlining its media operations. This agreement names AWS as the Official Cloud Provider, Deep Learning Cloud Provider, Artificial Intelligence Cloud Provider and Machine Learning Cloud Provider of the TOUR. The TOUR will utilize AWS machine learning, storage, compute, analytics, database and media services to process and distribute video footage from each golf tournament. Every Shot Live, over the top streaming platform powered by AWS will allow views live access to each shot from every player in a tournament such as THE PLAYERS Chmapionship. Fans will have access to over 32,000 shots from 144 golfers. Fans may choose any player in real time and experience each shot via streaming content.
“This transformational partnership with AWS will give our fans the opportunity to experience the PGA TOUR like never before,” said PGA TOUR Commissioner Jay Monahan. “Growing and diversifying our fan base is a top priority for us, and thanks to the collaboration and innovation from AWS, we are creating more ways to experience the game of golf, while personalizing our content to enable fans to engage with the tournaments and players they support.”
“The world’s top sports organizations – for instance, the NFL, NHL, Formula One, NASCAR, Bundesliga, and now the PGA TOUR – continue to turn to AWS to help them innovate for their fans and players at an unprecedented rate,” said Andy Jassy, CEO of Amazon Web Services, Inc. “The partnership and experience we create with the TOUR will be unique. Unlike other sports, there’s more than one ball in play on a golf course, which makes it harder for fans to follow how every player is performing. Our collaboration with the TOUR will change the way that fans will be able to connect with the sport by giving them real-time access to virtually every moment on the course and letting them determine how they experience the game.”