PowerReviews Acquires BzzAgent

PowerReviews, a global technology leader in reviews and user-generated
social content to more than 1,000 brands and retailers, today announced
the acquisition of BzzAgent from dunnhumby. BzzAgent is a leading
product sampling and influencer marketing company with more than 15
years of experience working with the world’s largest brands.

Sampling to a Million, Syndicating to One Billion

The acquisition builds on PowerReviews’ success of blending product
sampling with review syndication for greater scale to PowerReviews
clients. PowerReviews is the only company to offer a seamless solution
for clients to target the right audience from a database of one million
consumers, and then distribute samples, collect reviews, and syndicate
content across the PowerReviews Open Network. This enables brands to
reach more than one billion active shoppers monthly across hundreds of
the largest e-commerce retailers in the world. As brands seek to
optimize their presence on the “digital shelf,” having reviews, Q&A and
user-generated social content is a proven best practice that drives
results.

PowerReviews will offer targeting based on geographic, demographic, and
lifestyle interests across the U.S., U.K., and Canada.

The Rise and Connection to Everyday Social Influencers

At the heart of this acquisition is PowerReviews’ commitment to
amplifying the voice of real people who enjoy sharing their
recommendations through expressive content. Everyday influencers are
different from celebrity influencers and online personalities in such
that everyday influencers provide the most relevant content possible to
consumers who trust the opinions of others and rely on this content to
make informed purchasing decisions.

This acquisition further amplifies the consumer voice by syndicating
their reviews directly to e-commerce sites of major retailers, helping
guide the purchase decisions of millions of fellow shoppers.

Social Media Integration

In addition to the scale, targeting and expanded syndication benefits,
the BzzAgent acquisition complements the recent launch of the PowerReviews’
Social Suite. PowerReviews clients can now amplify the impact of
sampling by asking consumers to share their reviews on social media and
have these reviews shown directly on brand and retailer e-commerce sites.

“These new features give brands and retailers a turnkey solution for
increasing review coverage and tapping into the power of the everyday
social influencer across the customer journey,” said Matt Moog, Chief
Executive Officer at PowerReviews. “Brands can now leverage a larger
number of pre-qualified reviewers to syndicate reviews and social
content to the world’s largest e-commerce retailers, who account for $90
billion in e-commerce sales. We look forward to continuing to innovate
on the next-generation of sampling and everyday influencer marketing
solutions for brands and retailers everywhere.”

”BzzAgent is one of the early leaders in word-of-mouth marketing —
growing a robust network of BzzAgents, and working with some of the
world’s leading brands,” said Guillaume Bacuvier, Chief Executive
Officer at dunnhumby. “BzzAgent has a lot to offer PowerReviews on its
upward trajectory.”

PowerReviews has increased the number of sampling campaigns in-market by
5x in the last 12 months and typically drive 85% review response rates
or higher. Customers such as iRobot, Hershey’s, Tempur-Pedic and Jet.com
choose PowerReviews as their sampling partner to:

About PowerReviews

PowerReviews works with more than 1,000 global brands and retailers to
collect and syndicate user-generated content and feedback such as
reviews, Q&A, images, video and more. Content is syndicated across The PowerReviews
Open Network reaching more than one billion in-market shoppers every
month at the right time and place. User-generated content gives shoppers
confidence to make purchases and delivers actionable insights to brands
and retailers to drive more traffic, increase sales and improve products
and services. To learn more, visit www.powerreviews.com.

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering
businesses everywhere to compete and thrive in the modern data-driven
economy. Our mission: to enable businesses to grow and reimagine
themselves by becoming advocates and champions for their Customers.

The dunnhumby Customer Science Platform is our unique mix of technology,
software and consulting enabling businesses to increase revenue and
profits by delivering exceptional experiences for their Customers –
in-store, offline and online. dunnhumby employs over 2,000 experts in
offices throughout Europe, Asia, Africa, and the Americas working for
transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter
& Gamble, and L’Oreal. Learn more at http://www.dunnhumby.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180711005759/en/

Leave a Comment