The rearview camera is no breaking technology, but it has not been available for all consumers. Most car makers only offer the addition at premium or luxury packaging. The National Highway Traffic Safety Administration (NHTSA) has just announced a new regulation which requires all vehicles under the 10,000 pounds (includes all bus, cars, SUVs, vans and small trucks) to be equipped with rearview cameras.
Every year, there is an estimated of 210 deaths and 15,000 injuries caused by vehicles backing up. The NHTSA is expecting to have 58-69 lives saved each year by 2054 when nearly every vehicle would be equipped with this technology.
Why was this not implemented earlier?
“It’s about time the motoring public will finally be able to see what’s behind their vehicle while backing up,” says Janette Fennell, president of KidsAndCars.org
Why not, right? We have had this technology for quite a while. Concerned parents were a huge drive in this moment due to the fact that 31% of deaths due to vehicles backing up are children. A rule was set in place since 2011, but has been pushed back 5 times due to several revision to the rule in order to make a standard for vehicles sold in the United States.
Problem for Automotive Companies?
Once again, the rearview camera is not breaking technology. Cost should not be an issue for the big automotive companies. NHTSA is expecting the cost per vehicle to be $132 to $142 for a complete system, and $43 to $45 for vehicles with existing compatible display screen. Some automotive companies are already ahead of the game. Toyota (NYSE: TM) and Honda (NYSE: HMC) already has this as a standard for their new cars and has equipped nearly of all their vehicles with rearview camera.
The rule would be final in 60 days, at May 1, 2014. All vehicles are to have a 10-foot by 20-foot zone view for the rearview camera. By 2019, model of vehicles, all new vehicles are expected to comply to this standard.