Reckitt Benckiser Bets on New Products

Reckitt Benckiser is striving to show investors its new innovative approach by betting on connected consumer products. The company isn’t doing well ever since last year’s poor market response to a 60 pound ($77) version of their Scholl electric hard skin remover which contributed to their first quarterly sales fall last month and continued to hurt the company overall.

The unit makes up half of their annual sales after the $16.6 billion purchase of Mead Johnson and Reckitt plans to start selling a new brand called Siti in China and India next month to help protect against outdoor air pollution. The company also aims to launch a Fever Smart temperature monitor in Australia.

Shares of the company have grown by more than 130% since CEO Rakesh Kapoor took over in 2011. The company grew more than 3 times as much as the FTSE 100. The company is moving closer into consumer health, a market that is worth $217 billion.

Leave a Comment