Reebok Drops CrossFit Due to CEO's Twitter Reply "It's Floyd-19" | Financial Buzz

Reebok Drops CrossFit Due to CEO’s Twitter Reply “It’s Floyd-19”

CrossFit Founder Greg Glassman has been under scrutiny due to his insensitive tweet reply to the Institute for Health Metrics and Evaluation’s post that stated “RACISM IS A PUBLIC HEALTH ISSUE.”  Glassman replied “It’s FLOYD-19.” 

The comment by Glassman has drew widespread criticism and eventually caught attention of Reebok as the brand has cut its ties with CrossFit altogether.  This tweet was directly correlated to the police killing of an unarmed black man, George Floyd within Minneapolis on May 25th, and has been deemed insensitive by the masses. 

Reebok had closed its 10-year partnership with CrossFit as it updated it United States homepage in support of the Black Lives Matter movement. 

“Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ,” Reebok said in a statement on Sunday. “We will fulfill our remaining contractual obligations in 2020.”

In a statement on Twitter, Glassman said in a tweet on Sunday, “I, CrossFit HQ, and the CrossFit community will not stand for racism. I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake.”