Rogers & Cowan Names Chris Monaco Managing Director International

LONDON, July 10, 2018 /PRNewswire/ — Rogers & Cowan has hired industry leader Chris Monaco to oversee the group’s International business unit.  Monaco will help propel Rogers & Cowan into a next generation communications and marketing agency across EMEA via digitally driven innovation and driving synergy within all the brands of the Octagon Sport and Entertainment Network Internationally (Rogers & Cowan, FRUKT, ITB Worldwide, Octagon, Milkmoney).  Chris will report directly to Rogers & Cowan CEO Mark Owens.  

Chris Monaco

“Chris is a consummate leader and his vision and knowledge of our Global core agency disciplines will amplify and create new business opportunities for global clients such as Mastercard, Heineken and Cisco,” said Mark Owens.

Monaco is a 20 year global brand, content, and entertainment-marketing expert.  Most recently, Monaco was Chief Revenue Officer, Global Partnerships for Livestyle, and he previously served as an SVP with Universal Music Group. Prior to that, Monaco spent several years as part of the Octagon network, leading the music and entertainment practice in Los Angeles with long-standing client Mastercard.

“Today, brands are looking for an integrated agency solution to engage their consumers through both Sport and Entertainment,” said Jeff Ehrenkranz, President of Octagon Marketing International.   “Chris’ expertise in delivering authentic music and entertainment experiences to consumers, coupled with Octagon’s sports marketing heritage are key to the future growth of our overall International business.”

“I’m thrilled to be joining the Rogers & Cowan team and returning to the Global Octagon family. Quality content creation, distribution, and amplification are critical elements to any brand in today’s market. Rogers & Cowan’s renowned access to talent and influencers, communications expertise, and content development platforms represent the strength of our growing business and ability to provide world class solutions for all of our clients,” said Monaco.

This addition of Monaco to Rogers & Cowan marks another significant step in Rogers & Cowan’s transformation from traditional entertainment PR firm to an integrated communications and content powerhouse that is setting the bar for next-generation agencies.  

Over the last two years, Rogers & Cowan has:

  • Launched an in-house studio content development and production arm, Clickable Media Group, along with its first project, “Click My Closet,” a digital entertainment and fashion series, featuring celebrities and their stylists that offers viewers shoppable fashion content.
  • Acquired London-based ITB Worldwide, an award-winning entertainment marketing, representation and brand licensing agency in the fashion, beauty and lifestyle sector.
  • Received the Bulldog Media PR Awards Grand Prize and two gold awards for its work supporting AARP Studios digital series, “Dinner with Don”, featuring legendary comedian Don Rickles. It also secured two silver awards for its campaign “Elton John Bids Farewell to the Road” and the 2017 Prive Revaux Eyewear Launch.
  • Signed incredible talent for representation including Katy Perry, Olympic Gold-medalist Chloe Kim, Riz Ahmed and Iggy Azalea, and new brands including Verizon, Hasbro and Heineken have joined the family.

About the Octagon Sport and Entertainment Network
The Octagon Sports and Entertainment Network, within the Interpublic Group (NYSE: IPG), encompasses industry leaders Octagon, FRUKT, ITB Worldwide, Rogers & Cowan, and Milkmoney.  This formidable family of agencies specializes in sports, entertainment and lifestyle marketing and public relations for brands, athletes and celebrities.

About Rogers & Cowan
Rogers & Cowan represents both talent and brands and specializes in helping its clients become relevant in the cultural conversation, and connecting them to their audiences for greater levels of engagement. We harness the power of influencers, talent, content, media, brands, and technology to develop the narratives that shape pop culture. We’re not just on top of what’s trending, authentic and hot right now — we create it. Follow us @RogersandCowan

Shae Dewaal


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SOURCE Rogers & Cowan

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