Sampler and GMDC Partner to Create Retail Tomorrow Trendsetter Panel

Retailers constantly set out to find the next big trend to incorporate
in their assortments and draw consumers to stores, especially in the
hypercompetitive and disruptive marketplace they serve. Recognizing
this, Global Market Development Center (GMDC) has recently formed a
strategic partnership with Sampler, a product sampling technology
organization, to launch the Retail Tomorrow Trendsetter Panel – a new
initiative focused on connecting today’s buyers with tomorrow’s shoppers.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180711005616/en/

GMDC is a leading global retail industry trade association of nearly 50
years dedicated to serving its ecosystem of more than 600 retailers,
wholesalers, suppliers and service/solution member companies by enabling
consumer-facing innovation and retail reimagined. Retail
Tomorrow (www.retailtomorrow.com)
is a GMDC industry initiative that organizes a community of innovators
to promote uncommon collaboration between retailers, brands, technology
leaders and universities. This unique ecosystem provides executives with
the opportunity to connect to innovation, identify emerging
technologies, share insights, and discover next-practices focused on
enhancing the shopper experience. GMDC’s combined member volume
represents more than 125,000 retail outlets and more than $500 billion
in sales.

“The Retail Tomorrow Trendsetter Panel is a unique opportunity to give
our retailers access to quick consumer feedback on products they’re
looking to list,” said Patrick Spear, GMDC president & CEO. “With
Sampler, our members will be able to give consumers the power to define
what will be in the stores they visit.”

Sampler is the global leader in digital product sampling, with
operations in 17 countries and millions of members in North America.
Leveraging the Sampler platform, brands with trending products will be
able to submit their product for review with high-value consumers who
shop in stores like Kroger, Dollar General, Albertson’s, H-E-B and more.
By doing so, retail buyers from these different banners will be able to
gain insights on which products are resonating with consumers, all while
providing these new emerging products early market feedback that will be
invaluable as they go to market.

The Retail Tomorrow Trendsetter Panel will begin with GMDC members
identifying the key trends they’re looking for, and brands submitting
products for review that fit within that trend. Sampler will then
distribute trial-sized products to high-value shoppers, along with a
digital consumer feedback survey. All consumer insights will be
collected in real-time, compiled and published in a report summarizing
the top trending products.

Participating retailers will receive the final report along with samples
of trending products that would be a good match for their stores. “We
think this is a unique opportunity not only for the retail buyers who
are part of the GMDC membership, but also for the emerging products and
brands Sampler works with every day,” said Marie Chevrier, founder of
Sampler. “Our brands are always looking for new ways to get the
attention of retail buyers.”

Brand Participant benefits:

Retailer Participant benefits:

About GMDC

Global Market Development Center (GMDC) energizes members and the
marketplace by advancing a culture of
Connect-Collaborate-Create-Commerce. As the leading GM and HBW trade
association, GMDC is dedicated to serving its ecosystem of more than 600
General Merchandise and Health Beauty Wellness retailers, wholesalers,
suppliers and service/solution member companies by enabling
consumer-facing innovation and retail reimagined. GMDC’s combined member
volume represents more than 125,000 retail outlets and more than $500
billion in sales. To learn more, visit gmdc.org.

About Sampler

Using Sampler, brands no longer need to hand out product samples at
random in grocery stores or street corners, and can get their product
into the right hands. Sampler’s product sampling management and insights
platform helps brands distribute product samples to hyper-targeted
audiences. Along the way, Sampler’s turnkey solution helps brands gather
consumer feedback and demographic insights that will increase successful
trial and in-turn conversion rates.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180711005616/en/

Leave a Comment