Shoe Carnival Introduces Updated Shoe Perks Loyalty Program

Indiana-based Shoe Carnival, Inc., one of the nation’s largest family
footwear retailers, has introduced an updated version of its Shoe
Perks customer loyalty program. The refreshed program will offer a
new mix of benefits optimized to maximize customer appeal and reach and
will introduce a new Gold Tier.

Shoe Perks’ enhanced benefits include easy, no-receipt returns, an
innovative “Spin ‘n Win Wheel” feature, as well as exclusive member
sales and discounts. Members who reach the new Gold Tier by earning 200
points in a year will also enjoy free standard shipping of online
purchases, additional birthday bonus points and other promotions
exclusive to Gold members.

“We’re excited to bring an updated Shoe Perks loyalty program to our
customers,” said Cliff Sifford, Shoe Carnival President & CEO. “With
help from retail marketing agency Customer Communications Group, we were
able to tap into direct customer insights to identify their preferred
reward benefits. This gives us confidence that the refreshed Shoe Perks
program will be well received by our customers.”

Basics of the free loyalty program will not change. Customers can still
choose from three simple, paperless enrollment options and receive 50
bonus points just for signing up. Regardless of how they choose to shop,
members will still earn 1 point for every $1 spent and receive a $10
reward certificate for every 200 points earned. In addition, all members
can use the convenient, free mobile app, which includes current points
status and reward certificate redemption.

About Shoe Carnival, Inc.: Shoe
Carnival is one of the nation’s largest family footwear retailers,
offering a broad assortment of moderately priced dress, casual and
athletic footwear for men, women and children with emphasis on national
and regional name brands. The Company operates more than 400 stores in
35 states and Puerto Rico, and offers online shopping at www.shoecarnival.com.
Headquartered in Evansville, IN, Shoe Carnival trades on the NASDAQ
Stock Market LLC under the symbol SCVL. Shoe Carnival’s press releases
and annual report are available on the Company’s website at www.shoecarnival.com.

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