the leading commerce content monetization platform, today announced the
launch of a SaaS model alongside its revenue share model to allow large
publishers to capture more of the growth they generate. As part of this
evolution, Skimlinks is expanding its core technology through the
addition of three new solutions specifically designed to help publishers
grow their businesses.
The first is offering a choice between revenue share and flat fee which
gives more control to publishers on how they develop their commerce
content revenue. The second is Skimlinks’ recently announced partnership
with Monetizer101 which allows publishers to easily add price
comparison and shopping tools to their commerce content. And lastly,
Skimlinks gives publishers the opportunity to direct traffic from their
commerce content to sites offering higher yield.
With this new model, and connections to 27,000 merchants around the
world, Skimlinks aims at offering publishers a compelling one-stop-shop
alternative to Amazon for the monetization of their commerce content.
As publishers around the world develop commerce strategies, it’s emerged
as a viable option for those looking to diversify revenue streams. In
fact, publishers that leverage commerce properly see it grow to as
much as 25 percent of overall revenue. For the past decade,
Skimlinks has led the charge in driving the expansion of commerce
content and through this platform evolution, looks to make it even more
of a key revenue stream for all publishers.
“Skimlinks is built around the mission of helping publishers capture as
much revenue as possible from their commerce content. As more
publications evolve commerce content programs into successful revenue
generators, the Skimlinks platform must too evolve to stay true to its
mission. As publishers share that they’ve become too dependent on
companies such as Amazon, Skimlinks offers them an alternative and the
tools to tap into a pool of 27,000 merchants,” said Sebastien Blanc,
CEO, Skimlinks. “Moving to a SaaS platform means publishers will be able
to capture larger and more meaningful revenues from editorial content.
The platform will continue to evolve as we look to add more applications
through internal development and partnerships with those who understand
the opportunity of commerce content.”
In the coming months, existing publisher customers will continue to
migrate to the SaaS model and new customers will be onboarded within
this new model. Additional new applications will be rolled out as
Skimlinks continues to innovate the future of content monetization. To
learn more about Skimlinks’ offerings, please visit www.skimlinks.com.
About SkimlinksSkimlinks is the leading commerce content
monetization platform, supporting publishers’ creation of a new revenue
stream that allows them to be less dependent on advertising. Commerce
can contribute as much as a quarter of publishers’ overall revenue.
Skimlinks technology automatically earns publishers a share of sales
they drive through monetized product links in commerce-related content.
These links generate revenue when clicked on by readers who go on to
make a purchase as a result.
In its platform, Skimlinks offers a growing suite of innovative
solutions designed to increase the number of clicks and earnings per
click of commerce-related content. It also aggregates access for
publishers to over 60 affiliate networks, enabling them to earn
commission from 27,000 merchants around the world instantly. Annual
ecommerce transactions in Skimlinks’ network totaled $1 billion in 2017.
Clients include over half of the top 100 US & UK publishers by revenue
including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror,
MailOnline, and more.
Learn more at www.skimlinks.com.
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