WEST HOLLYWOOD, Calif., Sept. 20, 2018 /PRNewswire/ — Slacker Radio, a wholly-owned subsidiary of LiveXLive Media Inc. (NASDAQ:LIVX), today announced the debut of Shoudout, a content monetization and social platform, on Slacker’s Pop Remix channel.
Shoudout was inspired by terrestrial radio “shout outs,” the old school tradition of putting listeners who call in to radio stations with messages, dedications, and proclamations, on the air. Shoudout improves on the concept by allowing listeners to broadcast messages to a pre-selected audience (or “crowd”), at any time, without competing against other callers for airtime. The six-second Shoudouts, recorded and sent via the mobile Shoudout app, will be broadcast on the Slacker station within a specified time period. Brief micro-targeted advertisements air in conjunction with each Shoudout. Revenue will be split between the two companies.
“Radio call-ins were an original form of social media,” said Mike Bebel, EVP of corporate development and rights management for LiveXLive Media, Inc. “Calling a radio station to dedicate a song to a friend, or cheer on a sports team, is based on a desire to engage with others by delivering a personal message. Shoudout retains the spirit of call-in radio shoutouts, but uses technology to enhance the experience while creating a new way for people to connect. And, at the same time, create a new advertising and revenue opportunity.”
“Slacker is excited to be introducing Shoudout’s ‘Social Music’ platform to the listeners of the Pop Remix station,” said Leo Abbe, chief entertainment officer for Shoudout Partners. “We hope to expand this mutually beneficial partnership with all the Slacker service offerings as well as those of its parent, LiveXLive, and look forward to creating a brand new monetization mechanism for the music streaming industry.”
About LiveXLive Media, Inc.
LiveXLive Media, Inc. (NASDAQ: LIVX) (the “Company”) is a global digital media company focused on live entertainment. The Company operates LiveXLive, one of the industry’s leading live music streaming platforms; Slacker Radio, a streaming music pioneer; and also produces original music-related content. LiveXLive is the first ‘live social music network’, delivering premium livestreams, digital audio and on-demand music experiences from the world’s top music festivals and concerts, including Rock in Rio, EDC Las Vegas, Hangout Music Festival, and many more. LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. Through its owned and operated Internet radio service, Slacker Radio (www.slacker.com), LiveXLive delivers its users access to millions of songs and hundreds of expert-curated stations. The Company also operates a social influencer network, LiveXLive Influencers. The Company is headquartered in West Hollywood, CA. For more information, visit us at www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.
About Shoudout Partners, LLC
Shoudout Partners, LLC, which has developed the Shoudout! and Shoudify apps, is a content monetization platform which takes an old school form of social media and reinvents it for the digital age. It is a combination of the traditional “radio show call in/shout out” with the interactive and viral nature of today’s social media. Our free iOS/Android app allows users to record six second audio clips and then choose how and where they should play for their friends and peers. In between songs, a shoudout, along with a highly targeted and contextual :08 sponsorship is heard by listeners of music streaming services that are listening with that same “Shoudout Crowd”, and can be “Thumdup” and shared on social media feeds. In addition to Slacker’s Pop Remix station, shoudouts can be heard on the Shoudout! app through our Shake Radio service or on Shoudify, which we designed for Spotify listeners. “Crowds” are our answer to Facebook Groups, or Snap Groups can be formed by users of the Shoudout! app. Learn more at www.shoudout.com
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements. These factors include uncertainties as to identifying, acquiring, securing and developing content, ability to attract and retain users, ability to maintain compliance with certain financial and other covenants, successfully implementing the Company’s and Slacker’s growth strategy, including relating to their technology platforms and applications, management’s relationships with industry stakeholders, changes in economic conditions, competition, and other risks including, but not limited to, those described from in the Company’s 2018 Annual Report on Form 10-K filed with the Securities and Exchange Commission (the “SEC”) on June 29, 2018, the Company’s Quarterly Report on Form 10-Q filed with the SEC on August 20, 2018 and in the Company’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements except as may be required by law.
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SOURCE LiveXLive Media, Inc.