— Parent company to Thermage® and Fraxel® aesthetic medical device brands ramps up DTC social media marketing efforts led by Smarty Social Media —
SANTA ANA, Calif., July 10, 2018 (GLOBE NEWSWIRE) — Smarty Social Media, a digital and social media marketing agency based in Orange County, Calif., has been named Social Media Agency of Record for Solta Medical after an extensive agency review process. Smarty will drive social strategy and execute social marketing and influencer campaigns for four of Solta Medical’s most successful medical device brands, including Thermage®, Clear + Brilliant®, Fraxel® and VASERlipo®.
Smarty was founded by 15-year social and digital industry frontrunner Jami Eidsvold, who has built a fast-moving company, driving many of the latest trends in social and digital marketing. Solta Medical joins Smarty’s current aesthetic medical device clients — including Neodyne, makers of embrace® Scar Therapy — and builds on Eidsvold’s experience in the industry leading social strategy for brands such as Restylane® Silk, Panorama® Natara prenatal screening and CoolSculpting® by Zeltiq.
“I’ve had the chance to work with Jami for many years in the aesthetic med device space, so once I landed at Solta Medical and saw our immediate need for a highly aggressive social media marketing strategy, Jami was the first business partner I called,” said Liz Panzica Newman, senior director of marketing, Solta Medical. “Smarty has a very special expertise: the ability to navigate highly regulated industries and still find creative ways of reaching our customers through social and digital channels despite restrictions.”
“There is no higher compliment than to hear from a former client in a new role that wants to form a new and exciting partnership with your team,” said Eidsvold. “Liz is a sharp, creative and savvy business woman, and I think together our two companies will surpass the vision we have for what’s possible in social and digital marketing for Solta Medical’s brands.”
The Smarty/Solta contract was signed in April 2018, and planning and creative collaboration are well underway. Services include revamping the company’s presence on top social media platforms and then leveraging the power of influencer, organic and paid social strategies to drive the company’s business objectives. Additionally, Smarty is tasked with social customer service, community management and content strategy and design.
About Smarty Social Media
Smarty Social Media is a woman- and minority-owned full service social media and digital marketing agency based in Southern California. Formed in 2013, capabilities include social media and digital strategy, social advertising and influencer campaigns, content development and design, social customer service and community management for consumer, professional and B2B audiences. The Smarty team is dedicated to delivering smart social media and digital marketing solutions that are custom-built, executed flawlessly and designed to deliver measurable results against client goals. For more information, please visit www.smartysm.com.
Stacey Doss, APR