Smooch Connects Global Brands to New WhatsApp Business API

Leading omnichannel conversation platform Smooch today
announced it had officially begun connecting its global customer
base to WhatsApp’s newly-launched Business Solution, currently available
in early access. With more than 1.5 billion monthly users in over 180
countries on WhatsApp, the implications for enterprises are significant
with the potential to securely connect with users in a highly-trusted

This press release features multimedia. View the full release here:

(Graphic: Business Wire)

“To remain competitive today, brands need to engage customers where
they already are, and no channel is as globally popular and fit for the
enterprise as WhatsApp,” says Smooch CEO Warren Levitan. “As
a global leader in business messaging and conversational experience, we
help thousands of businesses seamlessly connect with their customers via
all major chat apps. The introduction of WhatsApp holds significant
potential for these businesses who will now have the opportunity to
engage with an enormous number of users from every corner of the globe.
We’re very excited to play our part in powering millions of new
conversations between brands and customers.”

Due to its end-to-end encryption, WhatsApp is a dream come true for
enterprises looking to engage with customers over secure and private
chat. WhatsApp’s commitment to trust and security does however come at
the cost of technical complexity. Managing this cloud-based
infrastructure is a full-time job for businesses. That’s where Smooch
comes in.

Smooch removes all the cost and complexity of connecting to WhatsApp by
integrating natively with a brand’s existing customer engagement
platform as well as managing the end-to-end encryption infrastructure.
Four Seasons Hotels & Resorts, a global customer experience leader
recognized with a 2018 Hotel Visionary Award for its custom chat
platform built on Smooch, is now available on WhatsApp at select
properties, in addition to its existing support for SMS, Facebook
Messenger, Apple Business Chat, Twitter, WeChat and Kakao Talk.

“We wanted to ensure our guests had the ability to message us on
their preferred channel and in their preferred language,” says
Marco Trecroce, CIO at Four Seasons. “Smooch was the only
provider that met all of our global requirements and allowed us to
provide a truly personalized service that is safe and secure.”

To understand more about how Smooch is helping brands connect to
WhatsApp — please click here.

About Smooch

Smooch (
is an omnichannel conversation platform that connects any business
software to all the world’s messaging channels. The company raised a
$7.6 million seed round in 2016 and powers customer messaging for global
CX leaders including Oracle, Zendesk, Lithium, Sparkcentral,
Clarabridge, Four Seasons, Uber, and Betterment. Smooch is based in
Montreal and is privately held.

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