SnapLogic Study Reveals Enterprises Risk Missing Out on 547% ROI on Data Initiatives

the leader in self-service application and data integration, today
released “The 2018 Data Value Report,” a new study that reveals
enterprises expect to generate a 547% return on their data investments,
increasing revenue by an average $5.2 million as a result of using data
more effectively. However, businesses have only scratched the surface in
realizing data’s potential: On average, organizations are using only
half (51%) the data they collect or generate, and data drives less than
half (48%) of decisions.

This press release features multimedia. View the full release here:

SnapLogic infographic uncovers organizations’ data priorities, investment plans, and what’s holding them back (Graphic: Business Wire)

The new study polled 500 enterprise IT decision-makers (ITDMs) to
examine their data priorities, investment plans, and what’s holding them
back from maximizing value. Conducted by independent research firm Vanson
Bourne, the survey reveals that enterprises plan to invest an
average $1.7 million in operationalizing data over the next five years –
more than double what they are spending today. Yet enterprises are far
from achieving their data-driven ambitions. Despite the clear business
case for data investments, enterprises struggle to reap the rewards,
held back by manual work, outdated technology, and lack of trust in data

The new report provides a benchmark as enterprises develop strategies
for bringing data-driven decision-making to all parts of their
organizations. Key findings include:

“There’s a saying that every business must be a software business, but
what they should really focus on is becoming a data company,” said
Gaurav Dhillon, CEO at SnapLogic. “Businesses understand that dedicating
time, money, and talent to data will lead to long-term revenue gains,
yet in reality most enterprises are still far from generating
significant value and ROI. Legacy systems, tedious manual labor, and the
sheer volume of information are preventing organizations from maximizing
their data-driven potential. The enterprises that act now to spread data
literacy throughout their business will be the ones to thrive.”

To read “The 2018 Data Value Report,” please visit our

About the research

The research was conducted by independent research house Vanson Bourne
in April and May 2018. A total of 500 IT decision-makers participated in
the study, representing businesses with more than 500 employees across
the United States and United Kingdom.

About Vanson Bourne

Vanson Bourne is an independent specialist in market research for the
technology sector. Our reputation for robust and credible research-based
analysis is founded upon rigorous research principles and our ability to
seek the opinions of senior decision makers across technical and
business functions, in all business sectors and all major markets. For
more information, visit

About SnapLogic

SnapLogic is the leader in self-service integration. The company’s
Enterprise Integration Cloud makes it fast and easy to connect
applications, data, APIs, and things. Hundreds of Global 2000 customers
— including Adobe, AstraZeneca, Box, GameStop, Verizon, and Wendy’s —
rely on SnapLogic to automate business processes, accelerate analytics,
and drive digital transformation. SnapLogic was founded by data industry
veteran Gaurav Dhillon and is backed by blue-chip investors including
Andreessen Horowitz, Capital One, Ignition Partners, Microsoft, Triangle
Peak Partners, and Vitruvian Partners. Learn more at

Connect with SnapLogic via our Blog,
or LinkedIn.

View source version on

Leave a Comment