Sony to Launch PlayStation VR in October

Sony Corp. (NYSE: SNE) on Monday said that it will launch its virtual-reality headset on October 13 and more than 50 video games will be available for the new device.

The new PlayStation VR headset was unveiled at the world’s largest videogame trade show E3 in Los Angeles. At the show, The Japanese tech giant also introduced some blockbuster game titles that are playable on the new device. Some of them include “Final Fantasy”, “Star Wars”, “Batman Arkham” and “Resident Evil”. The game titles are expected to cost from $20 to $40. Prices are most likely to be lower or higher depending on the game.

The PlayStation VR will be priced at $399, a lower price than its rivals including Facebook Inc.’s (NASDAQ: FB) Oculus Rift and HTC Corp.’s Vive. Beyond the price, PlayStation has a much bigger customer base. The company announced that all PS4s are powerful enough to run VRs, so more than 40 million PS4 owners can buy the VR without upgrading their device.

“We’re obviously very excited about the overall future potential for virtual reality and we think it’s the right opportunity to start to build a market,” says Andrew House, president and group CEO of Sony Interactive Entertainment. “But we need to keep reminding ourselves that you’re requiring a very different user engagement than we have seen previously. … The experiences we are delivering are truly transformative for gaming and that will inspire a certain audience. How large that audience is remains to be seen.”

The company is expecting shortage of the new device.

“We have growing confidence that we’ll be supply constrained with this product, but we’ll do our very best to meet demand,” House said. “Virtual reality is a medium that’s in its infancy. With such a nascent, very new form of storytelling, it’s difficult to predict what user uptake is going to be.”

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