Spectrio Names Brian Harris as Vice President of Marketing

Spectrio, one of the nation’s leading providers of in-store marketing
solutions powered by content and technology, announced today the
appointment of Brian Harris as vice president of marketing of the
Tampa-based company that serves over 67,000 customer locations
nationwide. With a background that includes founding a technology
start-up and leading corporate-level projects for more than 10 years at
Charlotte-based Lowe’s Companies, Inc., Harris plans to leverage his
expertise to advance marketing initiatives and help grow the Spectrio
brand.

This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20180710005587/en/

Spectrio Appoints Brian Harris as Vice President of Marketing (Photo: Business Wire)

“Brian’s experience across retail and technology enables him to truly
understand the customer journey before, during and after the visit, as
well as how to craft effective marketing strategies and solutions to
engage and educate them along the way,” said Dax Brady-Sheehan, CEO. “We
are excited to have him leading our marketing department in Spectrio’s
Charlotte office.”

Before joining Spectrio, Harris founded Playoff Technologies, Inc., a
technology development firm that delivers innovative marketing solutions
to drive increased revenues, improve efficiencies and increase brand
loyalty and engagement.

At Lowe’s Companies, Inc., Harris managed the company’s national
corporate partnerships with CBS, Turner Broadcasting, Anheuser-Busch
InBev, Live Nation, and college and professional sports leagues. He also
planned and executed product and brand launches, and traditional,
in-store and digital marketing projects which contributed to increased
sales.

During his tenures at PNC Bank and Red Hat, Inc., Harris gained customer
acquisition experience by implementing multi-channel marketing plans and
working with strategic partners to develop and market bundled solutions,
as well as creating sales tools to assist with market intelligence and
lead generation.

“Whether customers are calling or visiting your business, at your point
of sale, in your waiting area or speaking with an associate, Spectrio
offers a fantastic suite of solutions to engage, educate and entertain
them across all touchpoints,” said Brian Harris, VP of Marketing at
Spectrio. “I’m delighted to join a company with a long history of
creating exceptional value for its clients, and I look forward to
helping Spectrio grow its customer base as well as expanding our
marketing team here in Charlotte.”

Spectrio is headquartered in Tampa, Fla., with its main sales and
marketing office in Charlotte, N.C., and three additional locations
nationwide. The Company plans to further expand the team throughout the
country, continuing to build its talent pool while providing best in
class solutions and support to customers.

About Spectrio

Spectrio is one of the nation’s leading providers of in-store marketing
solutions powered by content and technology. Known for cultivating
highly-engaging consumer experiences through powerful,
professionally-produced content, Spectrio’s four major technology
solutions include: Digital Signage, Overhead Music and Messaging,
On-Hold Marketing and WiFi Marketing. Spectrio serves more than 67,000
locations, ranging from individually-owned businesses to Fortune 500
companies. Founded in 1986, Spectrio has acquired more than 25
businesses throughout its history, evolving and diversifying its
portfolio of services to remain a leader in the industry. For more
information, visit www.Spectrio.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20180710005587/en/

Leave a Comment