Spotify buys Niland better compete against Apple Music

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According to CNBC, Spotify has bought an artificial intelligence startup called Niland. Niland is a pioneer in the analysis of audio using deep learning technologies. Niland has achieved its vision of enabling computers to listen to music in a way that humans can. Understanding the music content itself was the missing link to developing more sophisticated listening experiences.

On Wednesday, Spotify disclosed its acquisition of Niland. The French startup boasts a service that delivers music recommendations. By incorporating more artificial intelligence into its system, Spotify is stepping up their game to better compete against competitors such as Apple Music and Pandora.

CEO of Niland, Damien Tardieu, has researched ways to extract key information from music content to form connections with other music. In a statement, Spotify said “Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify's passion for surfacing the right content to the right user at the right time.”

Apple has been implementing AI into its applications as well. Some of the tech giant’s playlists are built with algorithms They have also had musicians such as Pharrel Williams and Elton John put personal touches on its Beats1 radio shows.

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