Sprint (NYSE: S) Ready for an Aggressive Push

Sprint, Mobile, Verizon, PhoneStarting today,  Sprint (NYSE: S) will be offering a plan with unlimited data, text, and talk for $60 a month. This price is $20 cheaper than T-Mobile’s (NYSE: TMUS) plan that offers the same unlimited services.

Sprint’s CEO Marcelo Claure is expecting a positive reaction from this plan, even though neither of the industry leaders, Verizon (NYSE: VZ) and AT&T (NYSE: T) offer an unlimited data plan.

Unfortunately, current Sprint customers interested in this plan must wait until they are eligible for an upgrade to switch. They will need to purchase a device through Sprint’s Easy Pay no-contract payment plan. Customers can bring in their own device or pay full price up-front, but the plan is not available to customers with discounted phones.

This new data plan comes less than a week after it unveiled its new family pricing plan, where a family with four phone lines would pay $160 a month for 20GB of data. This plan, offered by T-Mobile costs $180, while both Verizon and AT&T’s costs $310 a month.

Since Sprint brought Claure in earlier this month, he has been aggressive with his work ethic, even having considered plans for a merger with T-Mobile, in order to have a client count that rivals those of Verizon and AT&T.

Much of the company’s struggles can be attributed to its cell phone service titled labelled the worst in the nation according to Consumer Reports. Its streaming speeds are significantly slower than its competitions’.

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