Starbucks Introduces New Plant-Based Breakfast Sandwich with Impossible | Financial Buzz

Starbucks Introduces New Plant-Based Breakfast Sandwich with Impossible

Starbucks (NASDAQ: SBUX) announced it has partnered with Impossible and will be adding a plant-based breakfast sandwich to its menu starting Tuesday. As the company moves towards a more “resource positive” spread, the new sandwich will be joining the restaurant’s other plant-based items such as milk alternatives, geared towards environmentally friendly customers. 

Additionally, the sandwich, made with cage-free egg and aged cheddar cheese, served on ciabatta bread will be available in almost all U.S. establishments. 

“With 22 grams of protein, the breakfast sandwich offers everything customers love about a classic sausage breakfast sandwich but with plant-based sausage,” the multinational chain wrote. 

Furthermore, Starbucks will be introducing two new cold-brew coffee-based drinks containing either cinnamon almond milk or dark cocoa almond milk. The new additions will average between USD4.45 and USD4.75 whereas the Impossible Breakfast Sandwich will cost anywhere from USD4.95 to USD5.25. 

“Over the years, in response to customer interest, we have added plant-based milk alternatives such as soy, coconut, almond, and oat milk. We are thrilled to expand our plant-based menu into food with this new breakfast sandwich,” said Michael Kobori, chief sustainability officer at Starbucks.

Prior to this collaboration, Starbucks worked with Beyond Meat, an Impossible competitor to sell plant-based sandwiches in Canada and China. However, the company says it seeks to establish a more sustainable menu, with the end goals of cutting carbon emissions, conserving water and reducing waste.

“These new menu additions not only answer customers’ request for more plant based choices from Starbucks they build upon Starbucks sustainability commitment announced in January, to offer an environmentally friendly menu,” explained a press release.