Sturm, Ruger & Company, Inc. Reports Second Quarter Diluted Earnings of 86 Per Share and Declares Dividend of 34 Per Share

Sturm, Ruger & Company, Inc. (NYSE-RGR) announced today that for the
second quarter of 2018 the Company reported net sales of $128.4 million
and diluted earnings of 86¢ per share, compared with net sales of $131.9
million and diluted earnings of 57¢ per share in the second quarter of

For the six months ended June 30, 2018, net sales were $259.6 million
and diluted earnings were $1.68 per share. For the corresponding period
in 2017, net sales were $299.2 million and diluted earnings were $1.79
per share.

The Company also announced today that its Board of Directors declared a
dividend of 34¢ per share for the second quarter for stockholders of
record as of August 17, 2018, payable on August 31, 2018. This dividend
varies every quarter because the Company pays a percentage of earnings
rather than a fixed amount per share. This dividend is approximately 40%
of net income.

Chief Executive Officer Christopher J. Killoy made the following
observations related to the Company’s 2018 second quarter performance:

Today, the Company filed its Quarterly Report on Form 10-Q. The
financial statements included in this Quarterly Report on Form 10-Q are
attached to this press release.

Tomorrow, August 2, 2018, Sturm, Ruger will host a webcast at 9:00 a.m.
ET to discuss the second quarter operating results. Interested parties
can access the webcast at
or by dialing 855-871-7398, participant
code 2195388.

The Quarterly Report on Form 10-Q is available on the SEC website at
and the Ruger website at
Investors are urged to read the complete Quarterly Report on Form 10-Q
to ensure that they have adequate information to make informed
investment judgments.

About Sturm, Ruger & Co., Inc.

Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of
rugged, reliable firearms for the commercial sporting market. As a
full-line manufacturer of American-made firearms, Ruger offers consumers
over 600 variations of more than 40 product lines. For more than 60
years, Ruger has been a model of corporate and community responsibility.
Our motto, “Arms Makers for Responsible Citizens®,” echoes
the importance of these principles as we work hard to deliver quality
and innovative firearms.

The Company may, from time to time, make forward-looking statements
and projections concerning future expectations. Such statements
are based on current expectations and are subject to certain qualifying
risks and uncertainties, such as market demand, sales levels of
firearms, anticipated castings sales and earnings, the need for external
financing for operations or capital expenditures, the results of pending
litigation against the Company, the impact of future firearms control
and environmental legislation, and accounting estimates, any one or more
of which could cause actual results to differ materially from those
projected. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date made.
The Company undertakes no obligation to publish revised
forward-looking statements to reflect events or circumstances after the
date such forward-looking statements are made or to reflect the
occurrence of subsequent unanticipated events.

(Dollars in thousand)

(Dollars in thousands, except per share data)



(Dollars in thousands, except per share data)

June 30,2018

July 1,2017

June 30,2018

July 1,2017

(Dollars in thousands)

Non-GAAP Financial Measure

In an effort to provide investors with additional information regarding
its financial results, the Company refers to various United States
generally accepted accounting principles (“GAAP”) financial measures and
one non-GAAP financial measure, EBITDA, which management believes
provides useful information to investors. This non-GAAP financial
measure may not be comparable to similarly titled financial measures
being disclosed by other companies. In addition, the Company believes
that the non-GAAP financial measure should be considered in addition to,
and not in lieu of, GAAP financial measures. The Company believes that
EBITDA is useful to understanding its operating results and the ongoing
performance of its underlying business, as EBITDA provides information
on the Company’s ability to meet its capital expenditure and working
capital requirements, and is also an indicator of profitability. The
Company believes that this reporting provides better transparency and
comparability to its operating results. The Company uses both GAAP and
non-GAAP financial measures to evaluate the Company’s financial

EBITDA is defined as earnings before interest, taxes, and depreciation
and amortization. The Company calculates its EBITDA by adding the amount
of interest expense, income tax expense, and depreciation and
amortization expenses that have been deducted from net income back into
net income, and subtracting the amount of interest income that was
included in net income from net income.


(Unaudited, dollars in thousands)


June 30,2018

July 1,2017

June 30,2018

July 1,2017





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