Target (NYSE: TGT) announced Thursday it will be hiring seasonal workers similar to last year. However, the roles will be reevaluated to coincide with customers new shopping customs post pandemic.
“We do expect this to be a very different holiday season,” said Target CEO Brian Cornell, in a media call Thursday morning.
As many as double the employees will be assigned to same-day curbside and in-store pickup for online purchases in comparison to the previous year. Furthermore, distribution centers will have more employees than last year in order to guarantee stores remain in stock of popular items. Several workers will be solely in charge of the safety and cleaning of each establishment. Stores will also be cross-training workers to be able to switch from task to task if required.
Cornell stated that its new modo for staffing as well as serving customers will prioritize flexibility. Additionally, he anticipates “certain trends from earlier this year will continue during the holiday season,” including top safety and good deals.
“Certainly, we continue to see the guests gravitate towards the ease and convenience and contact-free ways to shop through our digital channels,” he said.
Though holiday sales are expected to increase, it is slight due to consumer uncertainty. According to consulting firm Deloitte, the rise could be anywhere from 1% to 1.5% this year. Cornell assured holiday sales would be commencing in October this year to better suit customers.
“We expect guests to start shopping earlier and shop throughout the season. We’re not expecting long lines on Black Friday morning. But we certainly expect a very engaged consumer and a Target guest who’s looking forward to celebrating the holiday season.”