On Wednesday, Target Corporation (NYSE: TGT) announced that it plans to hire 100,000 workers for holiday season this year, increasing 43% from last year, when the company hired 70,000 workers for the holiday season.
The hiring process will be held from October 13 to 15 at every store for the holiday push, and the company will hire from sales associates to distribution and fulfillment center staff.
Target planned to add 4,500 jobs at distribution and fulfillment centers to deal with more online orders, as it is preparing to boost its online business. The company plans to offer same products at lower prices and make shopping more convenient.
Holiday season starts a day after Thanksgiving and continues into early January. For retailers, they earn around a third of annual sales and around 40% of profits during this period.
“Target has made significant investments in our business throughout 2017, and our commitment to hire 100,000 team members for the holidays will make shopping at Target even easier and more fun during one of the busiest times of the year,” Janna Potts, the chief store officer of Target, said in a statement.
“The holiday season has been creeping up as retailers want to get a competitive edge," Craig Johnson, the Consumer Growth Partners President, said in a interview. “Remember, everyone has a budget for the holidays, but retailers are trying to … expand those budgets a little bit.”