Target to Roll Out Updated Loyalty Program Nationwide | Financial Buzz

Target to Roll Out Updated Loyalty Program Nationwide

Target Corp. (NYSE: TGT) on Monday said it is rolling out its new rewards program, Target Circle, just in time for the holiday shopping season.

The program launches October 6 with a variety of shopping incentives. Target Circle members can earn 1% on all purchases, which is sure to add up. Customers will also get early access to deal days, personalized coupons and the opportunity to choose which local nonprofits Target should donate toward. They can pick from upwards of 800 organizations.

Anyone with a account, Cartwheel or Target RedCard is already enrolled in the new loyalty program. Everyone else can sign up for free online or in-store, the Company said.

According to CNBC, Target said that over 18 months, more than 2 million people have already enrolled in Target Circle.

“We worked directly with guests to develop Target Circle, and the program includes the benefits and perks that they told us were most important to them, from earning on every Target trip to having the opportunity to help Target make a positive impact within their local communities,” said Rick Gomez, Executive Vice President and Chief Marketing and Digital Officer.

The Company originally tested its revamped rewards program with shoppers in Dallas-Fort Worth. The program then made its way to Charlotte, Denver, Indianapolis, Kansas City and Phoenix earlier this year where it continued to receive positive reviews.

Shares of Target have gained nearly 64% this year versus competitors like Walmart Inc. (NYSE: WMT), up 25%, and e-commerce giant, Inc. (NASDAQ: AMZN), up 22%.