TBWAWorldwide Wins Big At 2018 Cannes Lions International Festival Of Creativity | Financial Buzz

TBWAWorldwide Wins Big At 2018 Cannes Lions International Festival Of Creativity

NEW YORK, June 22, 2018 /PRNewswire/ — TBWAWorldwide delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, winning Gold or higher in 10 distinct categories and bringing home a total of 70 Cannes Lions, representing 21 different offices from around the globe.

The agency was honored with two Grand Prix honors and 10 Gold Lions, 22 Silver Lions and 36 Bronze Lions, contributing to TBWA parent company Omnicom Group being named Holding Company of the Year at the festival.

“We’re proud to see work from 21 offices around the world honored on the industry’s biggest stage,” said Troy Ruhanen, President and CEO, TBWAWorldwide. “We are especially proud to see work for our top global clients recognized, including Apple, Nissan, McDonald’s and more. For the last four years we have continued to improve and we are more determined than ever to continue our promise to DISRUPT.”

“This week in Cannes has been a real testament to the strength of our creative collective globally, and our commitment to diverse and disruptive ideas that impact culture,” said TBWA Global Chief Creative Officer, Chris Garbutt. “I’m incredibly proud to have had so many people and ideas from every corner of our collective, across a range of mediums, represented on the Cannes stage this week, and thrilled to see Omnicom recognized as Holding Company of the Year.”

TBWAMedia Arts Lab led the collective with six honors for “Welcome Home,” a short film promoting Apple’s HomePod speaker, shot by Oscar-winning director Spike Jonze and starring FKA twigs. “Welcome Home” received the highest honor of Grand Prix in the Entertainment for Music category, a Gold Lion for Film and two Gold Lions for Film Craft. TBWAMedia Arts Lab also took home Gold in the Social & Influencer category for “Welcome to @Apple,” Apple’s Instagram page dedicated to the Shot on iPhone community. 

TBWAIndia was awarded the Lions Health Grand Prix for Good for “Blink to Speak,” a powerful eye language tool created on behalf of the Asha Ek Hope Foundation and the NeuroGen Brain and Spine Institute to teach paralyzed persons to speak using only their eyes. The project, which included 10,000 printed guides and an e-book, also took home a Gold Lion in Pharma and a Silver Lion in Product Design.

Additional Gold and Silver Cannes Lions awarded to TBWA agencies include:

Film: Consumer Durables — Apple Welcome Home, TBWAMedia Arts Lab
Entertainment: Talent, Digital & Social — Joburg Ballet Company Breaking Ballet, TBWAAfrica
Film Craft: Production Design/Art Direction — Apple Welcome Home, TBWAMedia Arts Lab
Film Craft: Use of Licensed/Adapted Music — Bahay Tuluyan Disgusting Stories, TBWASantiago Mangada Puno
Social & Influencer: Co-creation & User Generated content — Apple Welcome to @Apple, TBWAMedia Arts Lab
Outdoor: Standard Sites — Louvre Abu Dhabi Highway Gallery, TBWARAAD
Design: Social Engagement — AIDES #ShareTheLove, TBWAParis
Radio & Audio: Script — Flight Centre Youth & Adventure, TBWAHuntLascaris
Pharma: Non-regulated, Direct to Patient — Asha Ek Foundation Blink to Speak, TBWAIndia
PR: Corporate Social Responsibility — Nissan #SheDrives, TBWARAAD

Outdoor: Immersive Experiences — Play the City, TBWAChiatDay Los Angeles
Outdoor: Standard Sites — Nissan’s Follow the Ball, Lew’LaraTBWA
Outdoor: Technology — Nissan’s Follow the Ball, Lew’LaraTBWA
Mobile: Co-Creation & User Generated Content — Welcome to @Apple, TBWAMedia Arts Lab
Design: Social Engagement — Free Democratic Party “Dark Diaries”, HEIMAT
Design: Digital Design — Free Democratic Party “Dark Diaries”, HEIMAT
Radio & Audio: Travel — Flight Centre Youth & Adventure, TBWAHuntLascaris
Print & Publishing: Commercial Publications — Hornbach “Werkstück Edition 101”, HEIMAT
Print & Publishing: Innovative Use of Print — Portrait Mode Covers, TBWAMedia Arts Lab
Film Craft: Use of License/Adapted Music — Sway, TBWAMedia Arts Lab
Film Craft: Cinematography — Sway, TBWAMedia Arts Lab
Entertainment: Talent, Digital & Social — Blij Met Sjoerd, TBWANeboko
Entertainment: Online Fiction — Welcome Home, TBWAMedia Arts Lab
Digital Craft: Innovative Use of Technology — The Homeless Webshop, TBWABelgium
Industry Craft: Print & Publishing — Morning Shift, TBWAThailand

Entertainment for Music: Use of Licensed/Adapted Music — Welcome Home, TBWAMedia Arts Lab
PR: Automotive — Nissan Follow the Ball, Lew’LaraTBWA
Media: Product Integration into a Programme or Platform — Appie Today, TBWANeboko
Media: Leisure — Highway Gallery, TBWARAAD
Product Design: Product Design for Promotional Purposes — Pride Jersey, TBWAHakuhodo
Product Design: Medical Products — Blink to Speak, TBWAIndia
Creative Data: Social Data & Insight — Breaking Ballet, TBWAAfrica

About TBWA Worldwide
TBWAWorldwide (http://www.tbwa.com) is a top-ten-ranked global advertising collective that holds Disruption® at its core to develop business-changing ideas for brands. TBWA has 11,300 employees across 305 offices in 98 countries and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWAMedia Arts Lab and TBWAWorldHealth. TBWA’s global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, IMAX, McDonald’s, Michelin, Nissan, Pernod Ricard, Standard Chartered Bank, Singapore Airlines and Sotheby’s.

About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


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