Terminus CDP Named a Leader Among Customer Data (CDP) Platforms | Financial Buzz

Terminus CDP Named a Leader Among Customer Data (CDP) Platforms

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced Terminus CDP has been recognized as a leader in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report. The report cites Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions.”

Terminus CDP is a leader in the report with a differentiated rating in eight of the 10 criteria evaluated including data sources and types, identity resolution, and product vision. According to the Forrester B2B New Wave report, Terminus “customers said the solution delivered high ROI and praised the accuracy of its identity graph…”

“A key strength of the Terminus solution is its proprietary identity graph, which is built from numerous first-party B2B data sources and used to optimize key capabilities for data integration, ID resolution, and profile enrichment,” stated the Forrester New Wave report.

According to a Forrester report on the state of B2B marketing data, New Tech: B2B Marketing Data Management Solutions, Q1 2019, “Standalone CDPs are getting the lion’s share of investment,” but only 12 percent of B2B marketers have high confidence in their data.

This is because B2B CRM data is inaccurate and incomplete, and manual efforts to clean, deduplicate and activate are slow and expensive. This leads to poor conversion rates, an incomplete view of buying committees, and misleading ROI.

The Terminus CDP solves all these problems, with a complete suite of solutions including audit, cleanse, enrich, and data management backed by the industry’s largest global network of decision makers and Buying Committees. With Terminus CDP, go-to-market teams can dramatically improve data accuracy, campaign effectiveness, and reduce wasted sales cycles.

“We believe our position as a leader and differentiated rating across eight of the ten evaluated criteria is tremendously validating for Terminus CDP and the massive industry need we’re solving,” said Tim Kopp, Terminus CEO. “No doubt, Terminus CDP is changing the game for our customers. This level of data accuracy is critical for B2B GTM teams looking for a unified view into their customers. I’ve never been more confident in the future of GTM.”

This significant recognition for Terminus CDP follows the company also being included in the Forrester New Tech: B2B Customer Data Platforms, Q3 2021 where Terminus CDP was one of two named late-stage vendors in both the Embedded and Standalone CDP functionality segments, as well as the company’s leader placement in the 2021 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report.

Altogether, Terminus believes that this trusted industry recognition validates Terminus’ position as the only ABM platform with the most robust and accurate data combined with the best engagement channels available.

Access the Forrester B2B CDP New Wave report here. To learn more about the Terminus CDP visit terminus.com/customer-data-platform/.

About Terminus

Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.


Taylor Harruff


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