The Boomsday Project Subjects Hearthstone Players to the Wacky Wonders of Science Starting August 7

A once-in-a-lifetime opportunity awaits the intrepid scientists,
engineers, and … test subjects of Azeroth in The Boomsday Project™,
the next expansion for Hearthstone®, Blizzard
Entertainment’s smash-hit digital card game. On August 7, the infamous Dr.
Boom’s delightfully irresponsible experiments will be unleashed upon
players in the form of 135 new cards and a slew of mischievous new
gameplay mechanics.

This press release features multimedia. View the full release here:

Explore the wonders of science with 135 zany new cards in The Boomsday Project™, the next expansion for Hearthstone®, Blizzard Entertainment’s smash-hit digital card game. (Graphic: Business Wire)

Dr. Boom has built a complex of hidden laboratories in the
ever-churning Netherstorm, where he and his colorful crew of renegade
researchers are hard at work on all manner of ill-advised scientific
endeavors. Players will marvel at the discovery of nine new, immensely
powerful Legendary Spells! They’ll be awestruck by Projects,
spells with wondrous effects that appear to benefit both players—but
appearances can be deceiving! And they’ll tremble before the terrible
power of Omega cards, which give incredible rewards when played
at 10 mana crystals!

Dr. Boom also has a well-documented affinity for bots and bombs, and
he’s using The Boomsday Project as an opportunity to debut what
might be his most mind-boggling Mech-related innovation yet: Magnetic
attraction. Magnetic is a new keyword that allows players to
merge Mech minions, combining their attack, health, and abilities to
construct fearsome amalgamated automatons.

With so much R&D in the works, Dr. Boom and his staff are about to go
into recruitment overdrive. In addition to testing Boom Bot fuses and
piloting experimental sky golem prototypes, daring interns will also be
responsible for solving puzzles in The Puzzle Lab—the challenging
new single-player Hearthstone experience coming with The
Boomsday Project. Dr. Boom and his staff are not yet accepting
applications, but they will share more details about this exciting
opportunity in the weeks ahead.

Coming August 7 to Windows® and Mac® PCs; Windows, iOS, and Android™
tablets; and mobile phones, The Boomsday Project card packs will
be winnable in Hearthstone’s Arena mode, and players can purchase
them with in-game gold or real money at the same prices as Hearthstone’s
other card packs. Starting today and up until the expansion is
released, reckless qualified candidates can sign a stack of
liability waivers and pre-purchase The Boomsday Project card
packs in two different bundle options: the 50-pack bundle includes a
free random golden class Legendary and the Mecha-Jaraxxus card back,
while the 80-pack Mega Bundle also includes a free golden class
Legendary and Mecha-Jaraxxus card back, as well as a new playable
Warlock Hero—Mecha-Jaraxxus, Eredar Lord of the scientific community.
These bundles are available on any platform for $49.99 and $79.99,
respectively—one of each can be purchased per account.

Learn more about this exciting opportunity at

About Hearthstone

With more than 70 million players worldwide, Hearthstone® is Blizzard
Entertainment’s internationally acclaimed, free-to-play digital card
game designed for novice and veteran card-slingers alike. Players can
choose from nine powerful hero classes and customize their decks with
minions, spells, and weapons based on the unique fantasy of the
Warcraft® universe. Featuring a variety of game modes ranging from epic
head-to-head duels to story-driven solo adventures, Hearthstone offers a
vibrant and rewarding experience stacked with strategy, personality, and
fun. Hearthstone is available globally for Windows® and Mac® PCs;
Windows, iOS, and Android™ tablets; and mobile phones.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multi-franchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (,
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games* and multiple Game of the Year
awards. The company’s online gaming service, Blizzard®, is
one of the largest online-gaming services in the world, with millions of
active players.

*Sales and/or downloads, based on internal company records and reports
from key distribution partners.

Cautionary Note Regarding Forward-looking Statements:

Information in this press release that involves Blizzard Entertainment’s
expectations, plans, intentions or strategies regarding the future,
including statements about the pricing, pre-purchase, release dates,
features, and functionality of The Boomsday Project and the release
dates, features and functionality of The Puzzle Lab, are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Blizzard Entertainment’s actual
future results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard’s most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the
date of this release, and neither Blizzard Entertainment nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Blizzard Entertainment or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

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