DGTL Holdings Inc. acquires and accelerates transformative digital media, marketing and advertising software technologies powered by Artificial Intelligence (AI). DGTL (i.e., Digital Growth Technologies and Licensing) specializes in accelerating fully commercialized enterprise-level SaaS (software-as-a-service) companies in the sectors of content, analytics and distribution via a blend of unique capitalization structures.
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#HASHOFF is an enterprise level social media influencer CMS (content management software) solution for global brands and leading advertising agencies. The CMS platform enables brand marketers to leverage the new “gig” economy by identifying, scanning, optimizing, engaging and managing +150M freelance content creators for geo-targeted event-marketing, branded content & experiential activations, in all languages, regions, and product categories.
Brand storytelling has changed forever and AI driven technology and the new real-time content reality has served as the catalyst. #HASHOFF’s Marketplace CMS solutions are at the center of this revolution. #HASHOFF is a platform that allows brands and agencies to identify and connect and engage with top-ranked content creators and make them long-term brand ambassadors through commercial partnerships. #HASHOFF empowers global brands with micro-influencers’ campaigns, and access to 150+ million creators specializing in all forms of multimedia content.
Find the best content creators to represent your brand, based on context signals and machine learning. A more intelligent way to search. #IAM Search is a platform designed to eliminate subjectivity and find the perfect fit, no matter the scale, scope or even geography and language of the campaign. No more sifting through hashtags or generic search criteria in hopes of finding needles in a haystack. Brands create their own highly customized data set, set the deep demographic and psychographic parameters, and access +150M potential creators. In order words, #IAM Search enables brands to rank, optimize, scan for brand fit and shortlist the best creatives and brand ambassadors available.
Complete workflow solution and e-commerce marketplace that allows for the development of long lasting partnerships between global brands and local content creators. From brand briefing, content management and streamlined payment processing, #CreateMarketplace helps brands are to build and curate their own tribe of brand evangelists for top creators and publishers, for paid, owned and earned channels in our 100% transparent SaaS platform. Make your brand discovery process engaging, efficient and impactful by utilizing storytelling and UX on all major social media platforms.
Analytics & Measurement
Full access to real time data and market insights to help your brand management team track the results of every social media influencer campaign to maximize the performance of your working media while tracking the viral impact of your ongoing content campaigns.
April 7th, 2021 - DGTL Activates Nasdaq-Listed Digital Sports Gaming and Entertainment Brand for 2021 PGA Masters Campaign
DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (“DGTL” or the “Company”) reports that its wholly owned subsidiary, Hashoff LLC, has activated a new mobile social content campaign for a Nasdaq-listed Digital Sports Gaming and Entertainment brand.
As the second campaign activation stemming from this new SaaS licensing agreement, this contract is valued at $75,000 USD for a one-week campaign (plus monthly software licensing fees). Hashoff will activate both self-serve and managed-service products for the campaign, which will create and distribute client-branded multimedia mobile social creative content with a 2021 PGA Masters theme.
The PGA Masters campaign was awarded following the successful completion of a similar video-based social media content campaign for this client targeting the NCAA March Madness tournament. Additional social media marketing campaigns surrounding other major sporting events are anticipated from this client within the coming months.
With a current market capital of over US$25 billion, this Nasdaq-listed client is a global leader in developing and marketing fantasy sports and mobile sports betting applications, which allow users to enter and bet on sports-related contests, tournaments or fantasy sports leagues.
These gaming applications cover nearly all major professional sports leagues around the world, including the NCAA, MLB, NHL, NFL, NBA, PGA, Premier and UEFA Champions League soccer, NASCAR, Mixed Martial Arts (MMA) and Tennis, etc.
Charlie Thomas, acting CSO of Hashoff, reports, “We are thrilled with the results of the NCAA March Madness campaign and are pleased to have been awarded management of the PGA Masters tournament campaign. As noted, Hashoff is striving to achieve a leadership position in video-based social media content marketing, products and services for tier one brands within the global digital sports entertainment and gaming sector. We look forward to future work in this area with our partners in the sector.”
March 9, 2021 - DGTL Holdings Inc. Activates Global CPG Brand Customer
DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (“DGTL” or the “Company“) is pleased to report that its wholly owned subsidiary, Hashoff LLC, has been awarded a new social media marketing campaign contract from a globally recognized CPG brand company. The global CPG brand is an american food conglomerate based in Chicago and is owned and operated as a subsidiary of PepsiCo.
The global CPG brand client is a major producer and distributor of food products with a specialization in breakfast cereals, nutritional bars and other RTE (ready-to-eat) products. The established CPG brand is nearly 150 years old and is recognized as having the first ever FDA approved food-specific health claim, and the first ever registered USPTO trademark, in their product category.
Leveraging Hashoff’s social media CMS (content management software) platform, the campaign will activate content creators and publishers on major social media platforms such as Facebook and Instagram. The campaign calls for Hashoff’s CMS software to identify, optimize and manage micro-influencers to create and distribute content showcasing the brands products as a key ingredient in a variety of household recipes.
Hashoff was awarded the new campaign contract based on the success of past campaigns. Hashoff’s suite of social media software provides global brands with a platform to produce high-quality content with significant cost efficiencies when compared to the traditional marketing and advertising agency models. These competitive advantages have positioned social media CMS as disruptive to the supply chain of the traditional creative media and marketing industry.
f, reports, “We are thrilled with the results of the NCAA March Madness campaign and are pleased to have been awarded management of the PGA Masters tournament campaign. As noted, Hashoff is striving to achieve a leadership position in video-based social media content marketing, products and services for tier one brands within the global digital sports entertainment and gaming sector. We look forward to future work in this area with our partners in the sector.”
March 2, 2021 - DGTL Holdings Inc. Activates Leading Software Engineering Partners
DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (“DGTL” or the “Company“) has activated a leading software engineering firm, on behalf of its wholly owned subsidiary, Hashoff LLC. The engineering firm has been retained to develop a version 2.0 of Hashoff’s social media CMS product suite.
Over the past two months the DGTL Holdings Inc. management team has stewarded a detailed RFP (request for proposal) process and interviewed numerous engineering firm candidates. Post a thorough technical review, several software enhancements have been identified to meet scalability goals and the project has been expanded to a version 2.0 of the Hashoff software.
The most notable software development will be the integration of top video based social media applications into Hashoff’s marketplace creation products. Adding top video applications (e.g. TikTok) as core channels on the Hashoff platform will allow agencies, advertisers, and key accounts to create “cross-social” creator campaigns with a much wider reach and a larger and more engaged audience base. From the creator standpoint, this integration will open a new and formidable market for Hashoff and increase overall competitiveness and revenue potential.
Video based creator content is the fastest growing category within the global social media marketing industry. With over 1.5 billion users worldwide, TikTok has grown over 800% since 2018, and is now the most downloaded social media application on iOS Apple Store.[i]
The second technical enhancement identified is a development of Hashoff’s administration management platform. The technology currently requires manual processing of creator payments which has been deemed inefficient for the buyer, seller and the Company. Version 2.0 of the Hashoff software will ensure the platform is fully automated and functions on a scalable self-service format thereby eliminating the need for managed service elements, creating heightened efficiencies for customers and improved gross margins for the Company.
Lastly, a technical review of the Hashoff technology also identified an opportunity for increased granularity of creator content. These added product feature enhancements and search parameters will increase effectiveness of client campaigns and overall competitiveness.
Adam Harris, Chief Technology Officer, states that, “as a leading content creation marketplace, Hashoff offers advertisers access to top ranked creators where audiences engage the most. Version 2.0 of the Hashoff #IAM and #Create Marketplace product suite will include a new self-service administrative platform and the integration of video-based applications like TikTok. This is the next logical development for the CMS platform and a vital preparation for long term scalability and a higher volume of user activity.”
The software development contract was awarded to a leading engineering firm, scheduled to begin the process immediately, vis-a-vis a three-phase development plan. Regular business service will be uninterrupted, and version 2.0 is scheduled to be launched by July 30th, 2021.
February 08, 2021 - DGTL Holdings Activates Top Digital Sports Entertainment and Gaming Brand
DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (“DGTL” or the “Company“) reports that its wholly owned subsidiary, Hashoff LLC, has signed a new campaign activation contract with a global leader in digital sports entertainment and gaming.
As the first activation stemming from a two-year SaaS licensing agreement, this contract is valued at $200,000 (plus monthly licensing fees), with additional social media marketing strategies surrounding other major sporting events, during the two-year term.
The campaign will spotlight the client’s premiere sports gaming brands at the 2021 NCAA Men’s Basketball Championship (i.e. “March Madness”), which runs from March 14 to April 5, 2021.
In doing so, this client will leverage Hashoff’s social media content management software to source, activate and manage top-ranked creators to produce, and distribute video-based content, driving new online traffic and engagement on their sports gaming applications.
With a current market capital of over $25 Billion, this Nasdaq listed client is a global leader in developing and marketing fantasy sports and mobile sports betting applications, which allow users to enter, and bet, on sports-related contests, tournaments or fantasy sports leagues.i
These gaming applications cover nearly all major professional sports leagues around the world, including the NCAA, MLB, NHL, NFL, NBA, PGA, Premier and UEFA Champions League soccer, NASCAR, Mixed Martial Arts (MMA) and Tennis, among others.
Phil Frank, acting CRO of Hashoff, reports, “This initial activation represents a new era at Hashoff, as we build towards a leadership position in video-based social media content marketing. The success of this campaign will produce a valuable case study highlighting the effectiveness of Hashoff’s software for video based social media content marketing campaigns for tier one brands within the global digital sports entertainment and gaming sector.”
February 01, 2021 - DGTL Holdings Inc. Reports on Q2 Financials
DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (“DGTL” or the “Company“), an integrated digital media and marketing technologies company, is pleased to announce its financial results for the three and six-month periods ending November 30, 2020 representing Q2 and YTD (respectively) results for FYE 2021.
DGTL reflected $1,253,000 in revenue for the three months ending November 30, 2020. Hashoff reflected $738,000 for the same quarter in 2019 for a 70% growth in revenue.
DGTL reflected $2,416,000 in revenue for the six months ending November 30, 2020, compared to $1,352,000 for the same semi-annual period in 2019 representing a 79% growth in revenue. Current 2020 calendar year revenue through November 30, 2020 is $3,740,000, compared to $2,320,000 during the same timeframe in 2019, representing a growth rate of 61%.
The Company attributes revenue growth to the implementation of DGTL’s three-year revenue growth plan and the positive results Hashoff’s clients experience. Hashoff has also benefited from heightened market demand for CaaS (content-as-a-service) platforms which allows their new and existing global brand customers to operate large-scale digital and CaaS marketing campaigns remotely, in a more effective, and cost-efficient way.
“We are pleased with the continued revenue growth of our first SaaS acquisition. We anticipate continued momentum from Hashoff LLC via new business development and customer acquisition,” said John Belfontaine, Founder of DGTL Holdings Inc.
January 28, 2021 - DGTL Holdings Inc. Reports on Q2 Financials
DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (“DGTL” or the “Company“) reports that its common shares are now eligible for electronic clearing and settlement through The Depository Trust Company (“DTC“) in the United States. The Company’s common shares are traded on the OTCQB Venture Market under the symbol “DGTHF.”
DTC is a subsidiary of The Depository Trust & Clearing Corporation, a United States company that manages the electronic clearing and settlement of publicly – traded companies. This electronic method of clearing securities expedites the receipt of shares and cash and thus accelerates the settlement process for investors and brokers, enhancing accessibility and trading volume potential from online transactions.
In addition to trading in the United States on the OTCQB Venture Market, the Company’s common shares will continue to trade on the Toronto Venture Stock Exchange (TSXV) under the symbol “DGTL” and the Frankfurt Stock Exchange under the symbol “A2QB0L.”