The Buzz Surrounding: FansUnite Entertainment Inc. (CSE: FANS) | Financial Buzz

The Buzz Surrounding: FansUnite Entertainment Inc. (CSE: FANS)

 FansUnite Entertainment Inc. is a sports and entertainment company, focusing on technology related to regulated and lawful online sports betting and other related products. The principal business is operating the FansUnite Sportsbook and the McBookie website, offering online sports betting to the UK market. FansUnite is also a provider of technology solutions, products and services in the global gaming and entertainment industries and looks to acquire technology platforms and assets with high-growth potential in new or developing markets.

FansUnite is building global infrastructure to connect the world’s gaming platforms through new technology.

Our Behind the Buzz Show Featuring FansUnite

Investor Recap

Market Landscape

FansUnite is building global infrastructure to connect the world’s gaming platforms through new technology. The Company has provided the following relevant market data.


Recent Developments

June 23, 2020 - FansUnite to Acquire Askott Entertainment

FansUnite Entertainment Inc. (CSE: FANS) (“FansUnite” or the “Company”) and Askott Entertainment Inc. (“Askott”), have entered into a definitive amalgamation agreement on June 22, 2020 (the “Agreement”) to create one of Canada’s leading online gaming companies, focused on sports betting, esports wagering and casino games. Under the terms of the Agreement, FansUnite will acquire all of the outstanding securities of Askott by way of a three-cornered amalgamation (the “Transaction”) pursuant to which Askott and a newly incorporated subsidiary of FansUnite will amalgamate under the Business Corporations Act (British Columbia) and continue as one corporation.

Combined Company Highlights

  • Expanded Consumer Base. The combined FansUnite and Askott will have four live business-to-consumer (“B2C”) platforms that have generated over CDN$350 million in wagers since inception and will have over 300,000 registered members;

  • Expanded Business Base. FansUnite and Askott will have four executed business-to-business (“B2B”) contracts, two of which are currently live and generating revenue with leading esports companies;

  • Expanded Betting Offerings. Two esports themed casino games which will be released on multiple casino games aggregators platforms this year with more games currently in development;

  • Increased Gaming Licenses: Applications have been completed for gaming licenses for both B2C and B2B;

  • Established History of Operations: Askott has been in business since 2013, working closely with tier 1 partners around the world; and

  • Highly Accomplished and Experienced Team: The completion of the Transaction will add a team with decades of experience in esports, sports betting, casino, poker, licensing, government relationships and transactions to develop shareholder value.

According to a recent report by Grandview Research1, the global online gambling market size was valued at USD 53.7 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 11.5% from 2020 to 2027.

“As the online gambling market continues to grow, the amalgamation with Askott is a significant milestone and transforms us into one of Canada’s premier iGaming companies,” said Darius Eghdami, CEO of FansUnite Entertainment. “Combining with Askott provides us with a fully integrated gaming asset that offers multiple B2C platforms for users in a variety of betting offerings, B2B technology that can be licensed to all types of sportsbooks, and a seasoned team of executives that have led and grown multiple organizations on a global scale. This combination creates a leading online iGaming company, and positions us strongly for significant growth with new offerings and market opportunities.”

“We are recognized globally as a leader and pioneer in esports betting technology,” said Scott Burton, CEO of Askott Entertainment. “As an early entrant in the sector we have already had a number of milestones, including the launch of the first ever daily fantasy site dedicated to esports, the first esports betting site to receive an Isle of Man license gaming license in 2017 and more recently being shortlisted by EGR Magazine for the Esports Betting Supplier of the Year Award. This year, part of our growth strategy was to round out our offering with traditional sports and casinos to make us a complete iGaming solution. Merging with FansUnite accelerates our growth strategy and will bring us the scale and offerings to make our combined group the leading iGaming entity in the Canadian public markets.”

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June 11, 2020 - Former PaddyPower Betfair President Joins FansUnite Entertainment

FansUnite Entertainment Inc. (CSE: FANS) (“FansUnite” or the “Company”), a technology company providing leading online gaming solutions, is pleased to introduce Mr. Harish Narayanan Ramachandran, an experienced gaming executive as a member of the board.

Most recently, Harish spent 4 years at PaddyPower Betfair, one of the world’s largest gaming companies1, as president of their Asia business. He was tasked with expanding their global operations through B2B partnerships with regulated and state owned operators in Asia, establishing government relationships, and attracting licensed B2C operators. As a specialist in strategic M&A, he structured, advised, and facilitated the global strategy and direction on numerous transactions in the online gaming market.

Prior to this, Harish held senior management positions at EdgeMatrix in Singapore, Com2us Corporation in South Korea, Nokia in APAC, Cryptologic in Asia-Pacific and Paddy Power Betfair in Dublin, Ireland.

“Mr. Ramachandran brings a wealth of experience to our board of directors having assisted one of the worlds largest betting operations enter and scale their international expansion in Asia,” said Darius Eghdami, Chairman and CEO of FansUnite Entertainment. “As we look to enter new markets, Mr. Ramachandran brings decades of experience in global market expansion along with extensive knowledge leading strategic mergers and acquisitions that our team will utilize as we prepare for our international growth strategy.”

“As a member of the board, It’s an honour to be advising the innovative team where my experience within the global gaming market can be utilized to support FansUnite,” said Harish. “FansUnite has developed strong betting technology and is quickly gaining global recognition through their recent successful M&A transaction with McBookie. I look forward to providing my knowledge and expertise to assist in the growth of FansUnite.”

Harish will advise the company in various matters, including: international mergers and acquisitions strategy, government relations, and establishing and executing on new market expansion and partnership opportunities.


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June 6, 2020 - Global Gaming Veteran Saxon Shadforth Joins FansUnite Entertainment

FansUnite Entertainment Inc. (CSE: FANS) (“FansUnite” or the “Company”), an entertainment technology company providing leading online gambling solutions, is pleased to introduce Mr. Saxon Shadforth, a leading gaming executive.

Mr. Shadforth has over 25 years of global leadership expertise and 15 years experience as an online gambling executive. With a background in commercialization, consumer hardware/software, enterprise software, product strategy and delivery; Saxon has extensive experience managing complex ecosystems required to operate and scale gaming brands in many categories and jurisdictions. Saxon has previously worked at Activo in Montevideo, Uruguay, Yew Tree Services in Manila, Philippines, Riplife Gaming Technologies in Barcelona, Spain and Gateway Inc. in both Sydney, Australia and Denver, Colorado.

“We are extremely excited to have an individual of Saxon’s caliber join our board of directors,” said Darius Eghdami, Chairman and CEO of FansUnite Entertainment. “As a fast growing company in the gaming sector, Mr. Shadforth is perfectly equipped to provide us with oversight in a number of growth areas. Having spent the majority of his career working abroad in North America, Europe, Asia and Latin America, Saxon will be integral in expanding our footprint and entering international gaming jurisdictions by leveraging his established network.”

As a veteran in the gaming industry, he has structured and advised on the launch of new platforms across the globe, numerous M&A transactions in both start ups and later stage growth companies, and has managed teams of over 300 people in the gaming industry.

“I am thrilled to be joining such a great team where I will be able to apply my skill set in helping FansUnite build and grow their platform,” said Saxon. “As a online gambling company, FansUnite is uniquely positioned to consolidate gaming assets globally with a key focus on M&A integration and brand awareness. I am eager to provide my insights and I look forward to assisting FansUnite become a leader in the fast growing gaming market.”

FansUnite expects Mr. Shadforth to add expertise in various areas including: product development, acquisition strategy, and commercialization of brands into global markets to support its continued growth as an emerging gaming leader.

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May 20, 2020 - FansUnite Entertainment Inc. Introduces McBookie Ltd Acquisition

FansUnite Entertainment Inc. (CSE: FANS) (“FansUnite” or the “Company”) is pleased to introduce the acquisition of McBookie Ltd., a leading provider of regulated betting services in the United Kingdom. The recent acquisition of McBookie provides a strong foundation for the future of FansUnite as the Company continues to look to consolidate assets in leading regulated gaming jurisdictions such as the U.K.

McBookie has been operating in the UK market since 2009 and provides its customers with sports betting, casino and virtual sports offerings. Currently, the company highlights approximately 10,000 active members and has handled a total of $340M CAD in betting since inception. In the last three years alone, McBookie has taken over $135M CAD in betting volume onto their platform. In the current climate, the casino and virtual offerings have continued to grow as new players are signing up to the McBookie platform to take advantage of online offerings.

“We have always believed in the huge potential of the McBookie brand and our most recent investment will allow us to provide this asset with the necessary resources to become a leader in the UK market,” said Darius Eghdami, Chairman and CEO of FansUnite Entertainment “Remarkably, McBookie has been able to build their brand and customer base through mostly organic channels. Paul Petrie and Damian Walker are excellent operators and with our team, we will now be able to assist them in continuing to grow their membership base and increasing their betting volume.”

“These are exciting times ahead and we look forward to working with the FansUnite team to continue to grow the McBookie platform throughout the UK,” said Paul Petrie, founder and Director of McBookie.

“With little or no sport for customers to bet on since the middle of March, we have been extremely encouraged by the strong performance of the casino and virtuals,” continued Damian Walker, founder and Director of McBookie, “With leagues such as the German Bundesliga already returning this past weekend, we would expect these numbers to continue to grow once customers return to the site as sports continue to come back.”

The net revenue for gambling in Great Britain increased from roughly 8.4 billion British pounds in 2011 to approximately 14.4 billion British pounds in 2018.1


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May 11, 2020 - FansUnite Entertainment Inc. Provides Corporate Strategy Outlook for 2020

FansUnite Entertainment Inc. (CSE: FANS) (“FansUnite” or the “Company”) a sports and entertainment company, is pleased to provide its outlook for 2020 and unveil its plans to continue its consolidation strategy since going public on May 5th, 2020. Concurrent to the recent go public financing of $3.1M, FansUnite completed the acquisition of McBookie, a leading provider of regulated betting services in the United Kingdom, focusing on the Scottish marketplace. The recent acquisition of McBookie provides a strong foundation for the future of FansUnite as a technology company supporting the global gaming markets.

Industry Outlook

FansUnite is optimistic about the future of the gaming industry. Globally, there is an estimated $1 trillion1 wagered annually.

The global online gambling market size is expected to reach USD 102.97 billion by 2025, registering a CAGR of 11.5% from 2019 to 2025, according to a new report by Grand View Research, Inc2.

The four US states with legal online poker sites – New Jersey, Nevada, Delaware, and Pennsylvania – reported record revenues in March and Colorado legalized sports betting on May 1, 2020.

“The online gambling market represents a large segment in the growing gaming industry as more bettors move towards digital platforms,” said Darius Eghdami, Chairman and CEO of FansUnite Entertainment. “Our view remains that even after the current global pandemic subsides, growth rates will continue to surge across the board due to the ease of access, shift in consumer habits and the availability of gaming platforms.”

Company Overview


With the recent acquisition of McBookie, management will continue to focus efforts on growing the platform in the United Kingdom, most notably to Scottish players. The existing McBookie platform offers Sports Betting, Casino and Virtual sports, with a heavy focus on soccer and horse racing.

“2020 is a year of growth for the McBookie platform and the ongoing development of the FansUnite sportsbook,” continued Darius Eghdami. “The Mcbookie platform, along with our own technology are the primary drivers of the B2C segment of our business and will serve as integral components to our value proposition.”


Through FansUnite’s internal B2B brand, Bet Maker Labs, FansUnite will continue developing technology to provide full turn-key solutions to independent operators looking to launch their own platforms with the opportunity to improve on legacy software, enabling new market potential, and target specific demographics. The turn-key solution will provide operators a customizable sportsbook, event data, odds, resolution, risk-management, KYC (know-your-customer), AML (anti-money-laundering) and a suite of payment options.

“With our full-service-white-label solution we are positioned to improve other sportsbooks through our cutting edge technology. This provides us additional business growth opportunities, globally,” continued Darius Eghdami. “With the platform now in beta, we are in a position to begin discussions with established bookmakers, as well as with new operators looking to launch innovative and scalable sportsbooks to improve their user experience.”

Mergers and Acquisitions

FansUnite management will continue to have a strong focus on M&A activity within the sports, gaming and entertainment industry. As FansUnite pursues global expansion, the acquisition of technology platforms and companies will be paramount. FansUnite’s focus will be on innovative companies in gaming, Esports, social sports betting, and fan engagement with high-growth potential.

“As we successfully build, develop, and grow FansUnite we will look to compliment our existing assets with key acquisitions in the gaming industry to support our future growth and create long-term value for our shareholders,” concluded Darius Eghdami.

For further details of the Company and the listing transaction, please refer to the non-offering prospectus of the Company dated March 30, 2020, available on SEDAR at

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May 5, 2020 - FansUnite Entertainment Inc. Begins Trading on the Canadian Securities Exchange Under Ticker Symbol "FANS"

FansUnite Entertainment Inc, (CSE: FANS) (“FansUnite” or the “Company”) a sports and entertainment company, is pleased to announce that it will begin trading on the Canadian Securities Exchange (“CSE“) under ticker symbol “FANS”, commencing on May 5, 2020.

The Company recently completed a subscription receipt offering on March 18, 2020. Under the terms of the financing, FansUnite issued 8,948,326 common shares at $0.35 for a total of $3,131,918. Further, on March 26, 2020, the Company successfully completed its acquisition of McBookie Ltd, a leading UK White-label sportsbook and casino that caters to the Scottish Market.

“Today marks a major milestone for FansUnite as we begin trading on the Canadian Securities Exchange,” said Darius Eghdami, Chairman and CEO of FansUnite. “In preparation to scale our business, we have assembled an experienced team with strong industry expertise, invested in new and innovative technology while completing our first acquisition of McBookie. With our public listing completed, we look forward to executing on our company vision through both organic and acquisitive growth.”

The Company has 69,579,459 shares outstanding and 4,893,439 shares reserved for issuance.

For further details of the Company and the listing transaction, please refer to the non-offering prospectus of the Company dated March 30, 2020, available on SEDAR at

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