The Buzz Surrounding: TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) | Financial Buzz

The Buzz Surrounding: TAAT Lifestyle & Wellness Ltd. (CSE: TAAT)

About: 

TAAT Lifestyle & Wellness Ltd. is focused on hemp-based products that have been demonstrated to aid in improving health, quality of life, and overall wellness.

Taat Herb Co. provides a better-for-you alternative to tobacco that tastes and smokes as well as, or better than, traditional cigarettes.

Taat Beyond Tobacco™️ Hemp cigarettes effectively deliver high yielding CBD & CBG without the “high” and without the scent or taste of cannabis.

Our subsidiary Taat Herb Co. manufactures and sells premium hemp products

Our Behind the Buzz Show Featuring
TAAT Lifestyle & Wellness Ltd.:

Our Behind the Buzz Show Featuring
TAAT Lifestyle & Wellness Ltd.:

Investor Recap:

The Market

According to TAAT Over 50 million Americans are addicted to some form of nicotine. In fact, it is the most common addiction in America. The most common nicotine delivery systems are cigarettes & e-cigarettes Cigarette smoking is the leading cause of preventable disease and death in the United States Nearly 500k tobacco related deaths per year.

The Vape Epidemic: 

    • E-cigarettes have exploded in popularity
      among youth
    • Up to 31% of youth are potentially entering
      adulthood with nicotine addictions

Tobacco product use among high school students in the United States:

Learn More at: bit.ly/NYTS-2019
Source: National Youth Tobacco Survey, 2019

Hemp & The United States Farm Bill

The United States Farm Bill was signed into law on December 20, 2018, effectively removing hemp from the controlled substances list, and making hemp, along with derivative products, federally legal in the United States. 41 states allow for the cultivation of hemp for commercial purposes and you can now legally purchase and consume TAAT Beyond Tobacco Hemp Cigarettes in all states EXCEPT Utah.

The Reported  Benefits of CBD

TAAT Indicates that CBD is non-toxic and non-psychoactive, even at high levels, and carries no significant side effects. Many studies have shown the benefits that CBD can have for a variety of different ailments such as epilepsy, seizures, chronic pain, inflammation

TAAT HERB CO. – Beyond Tobacco™

    • Premium hemp cigarettes made from a proprietary blend of premium hemp that is exceptionally flavored with rich naturally occurring terpenes.
    • A better-for-you alternative to tobacco that tastes and smokes as well or better than traditional cigarettes
    • Taat hemp cigarettes are non-psychoactive & contain no tobacco, or nicotine, making them ideal for use as a tobacco replacement or cessation tool.

    • Effects of high yielding CBD and CBG but is Non-Psychoactive and does not deliver the scent or taste of cannabis.

Product Features

TAAT HEMP CIGARETTES

According to TAAT, while hemp can’t treat nicotine addiction, the act of smoking a cigarette can be replaced with a non-addictive hemp cigarette. It can help satisfy the oral fixation of smoking with zero tobacco, zero nicotine, and less than 0.3% THC* while delivering the better-for-you benefits of CBD with no psychoactive effects.

TAAT claims it will deploy marketing strategies and resources to communicate that its hemp cigarettes are a viable lternative to tobacco for retailers

TAAT also indicates that it will create an online presence and additional distribution through an eCommerce  function on the Company’s website taatusa.com and will also sell it’s products on the world’s largest marketplace, Amazon.

In the Media

Recent Developments

Aug. 21, 2020 - “Going Beyond”: Seasoned Ex-Philip Morris Commercialization Executive Tim Corkum Appointed Chief Revenue Officer of Taat

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is pleased to announce that it has added another alumnus of Philip Morris International (“Philip Morris”) to its top management team by appointing Tim Corkum to the Company’s Chief Revenue Officer role, in which Corkum plans to apply his extensive knowledge of commercialization to form and navigate the route to market for Beyond Tobacco™ cigarettes. From 1998 to 2019, Mr. Corkum held various positions in sales, trade marketing, corporate affairs, and business development at Philip Morris affiliates in Canada (Rothmans, Benson & Hedges) and the Caribbean. Beginning in 2016, Corkum was a Director for Philip Morris’ Reduced Risk Products (“RRP”) category with its Caribbean affiliates and in the Dominican Republic, transitioning back to the Canadian market in 2018. Corkum joins the Company’s CEO Setti Coscarella, who was recently a lead strategist for Philip Morris, in Taat’s executive ranks. Corkum was also instrumental to the introduction and commercialization of Philip Morris’ RRP products such as IQOS in markets in the Caribbean and Canada. Mr. Corkum intends to apply his well-rounded knowledge of building and maintaining market share for cigarette products and RRP to create and execute strategies for bringing Beyond Tobacco™ to market as a unique replacement for tobacco cigarettes.

The Company has developed Beyond Tobacco™ cigarettes to help combat the global tobacco epidemic by providing a combustible stick product with no nicotine or tobacco that is designed to closely mimic the experience of smoking a tobacco cigarette. While many of the world’s 1.3 billion1 tobacco users actively seek alternatives to tobacco cigarettes, virtually all mass-market alternatives contain nicotine. As a result, users of such alternatives often revert to tobacco cigarettes to satisfy their desire for the various sensory elements of the cigarette-smoking “ritual.” Beyond Tobacco™ cigarettes contain a proprietary blend of tobacco flavouring which imparts the taste and scent of tobacco, and have been meticulously engineered to imitate various aspects of the cigarette-smoking experience. Beyond Tobacco™ cigarettes also contain cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown to mitigate tobacco withdrawals and reduce dependency upon tobacco. By delivering a molecule that is superior to nicotine, the Company anticipates Beyond Tobacco™ cigarettes could be attractive to tobacco cigarette smokers whose objective is to discontinue smoking tobacco. In the Company’s initial retail market testing in California and Nevada, Beyond Tobacco™ cigarettes received excellent reception among smokers, with users indicating that Beyond Tobacco™ had no significant experiential differences from a tobacco cigarette. Taat believes this similarity, along with the absence of tobacco and nicotine, can result in strong user retention for long-term positive change.

Mr. Corkum joined Philip Morris in 1998 as a Territory Sales Representative and was immediately recognized for his strategic thinking and leadership qualities which enabled him to ascend rapidly through the sales, trade marketing, and key account departments. In 2009 as a member of the senior commercial team, Mr. Corkum oversaw sales in Atlantic Canada, which further developed his sales execution leadership. With these capabilities, Corkum’s efforts contributed to Philip Morris achieving a dominant market share across the Maritime provinces. Shortly thereafter, Corkum was promoted to the central region of Canada, in which the majority of Philip Morris’ premium products are sold, where he utilized his sales leadership experience to manage a team of 90 and further grow the firm’s presence in Canada’s most profitable market.

When Philip Morris’ Canadian supply chain migrated to direct-to-store delivery (“DSD”), Corkum was selected to lead the cross-functional implementation team on all commercial aspects of this transition. Corkum led the development of a dynamic order-handling program that processed 8,000 orders per week with a cumulative value of CAD $21 million, underpinned by an online ordering portal, and a third-party inbound and outbound call centre procured and supervised by Corkum. As a result of collaboration between Corkum’s implementation team and Philip Morris’ distribution and technology teams, this DSD transition was among the most expedient and seamless such transitions in the firm’s history.

Returning to sales in 2014 as a National Manager of Key Accounts, Corkum created and led a centralized business unit for strategic accounts, which represented approximately 60% of the Canadian tobacco industry’s volume. Corkum created and implemented a contracting and trade marketing strategy that leveraged a framework he previously enacted to capitalize on favourable regulations that had come into effect. The success of this strategy created by Mr. Corkum compelled Philip Morris’ global key accounts division to adopt elements of this strategy around the world, recognizing it as an emerging best practice. As a result of Corkum’s leadership and the diligence of his team in executing and implementing a strategic pricing matrix across all key convenience banners, Philip Morris’ market share grew by 2% with its key accounts. Further, Corkum enhanced relationships with national retailers by developing a “B2B2C” (business to business to consumer) omni-channel program in partnership with some of Canada’s best-known convenience chains to include 7-Eleven, Shell, Esso, and Couche-Tard (parent organization of Circle K)…

For Full Release:  https://www.globenewswire.com/news-release/2020/08/21/2082169/0/en/Going-Beyond-Seasoned-Ex-Philip-Morris-Commercialization-Executive-Tim-Corkum-Appointed-Chief-Revenue-Officer-of-Taat.html

Aug. 13, 2020 - Inventory in Second Iteration of Beyond Tobacco™ Retail Market Testing Sells Out in Under 72 Hours

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is pleased to announce that after providing inventory of Beyond Tobacco™ cigarettes from its most recent test production run to select points of sale in Nevada, the participating stores confirmed all of their inventory had completely sold out as of August 12, 2020, less than 72 hours after being made available to purchase. Retail stores in Nevada that participated in the May 2020 retail market testing of Beyond Tobacco™ cigarettes were offered the limited-time opportunity to order from the remaining supply from the Company’s July 2020 test production run. Because more than 75% of the retailers who carried Beyond Tobacco™ cigarettes in May 2020 reordered the product after their supply sold out during market testing, the Company anticipated that availing the product to such retailers again this month would allow them to capitalize on this proven demand. The Company would also stand to benefit from additional feedback about Beyond Tobacco™ cigarettes obtained in connection with sales of the product through these channels. Market reception far exceeded expectations with Beyond Tobacco™ cigarettes having rapidly sold out at the selected retail stores. Overall, purchasers provided stellar feedback about the product, with many expressing eagerness to purchase Beyond Tobacco™ cigarettes again after their official launch. In response to this anticipated demand, the management of the selected retail stores indicated they would increase their next orders of Beyond Tobacco™ by a minimum of 200%.

With an objective of overcoming the tobacco epidemic, Taat has developed Beyond Tobacco™ tobacco-free and nicotine-free cigarettes to satisfy the one element that is overlooked by all other producers of tobacco alternatives; familiarity. Tobacco smokers who attempt transitioning to alternatives such as vaping often go back to cigarettes in merely a few weeks or months. Many industry players appear to believe that nicotine is the sole component of a cigarette that inclines them to continue smoking. While nicotine is a highly addictive drug, the relatively low efficacy of cigarette alternatives that contain nicotine (e.g., patches, gums, lozenges, vaping) suggests that consumers of such alternatives tend to abandon them in favour of returning to tobacco cigarettes for reasons besides nicotine. Beyond Tobacco™ cigarettes are distinguished by their similarity to traditional tobacco cigarettes in respect to their experience, taste, and smoking ritual while delivering a molecule that is far superior to nicotine, a drug that is generally inefficient and does not impart any benefits to the consumer. Taat’s mission is to eliminate the persisting global health issue of nicotine addiction by offering consumers a far better choice than tobacco. The Company intends to continue innovating and providing the market with unique alternatives to tobacco cigarettes by actively seeking to understand pain points for tobacco smokers who aspire to leave nicotine behind, to ultimately drive lasting positive change.

Beyond Tobacco™ cigarettes are meticulously engineered to closely emulate the experience of smoking a traditional cigarette, which the Company has sought to achieve by using a combustible stick format that can be used in the same manner as a regular cigarette. Despite containing no tobacco, a proprietary blend of tobacco flavouring allows users of Beyond Tobacco™ cigarettes to enjoy the taste and aroma of tobacco to which they are accustomed. Additional elements of the Beyond Tobacco™ user experience include an enhanced volume of smoke exhaled and the use of cigarette-style packaging. It is expected that tobacco cigarette smokers could find Beyond Tobacco™ cigarettes appealing due to their content of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown to mitigate tobacco withdrawals and reduce dependency upon tobacco. Along with the “Original” product, Beyond Tobacco™ cigarettes will also be offered in a “Menthol” variety to appeal to smokers of menthol cigarettes. The Company anticipates that Beyond Tobacco™ cigarettes will launch in the United States in Q4 2020…

For Full Release:  https://www.globenewswire.com/news-release/2020/08/13/2078214/0/en/Inventory-in-Second-Iteration-of-Beyond-Tobacco-Retail-Market-Testing-Sells-Out-in-Under-72-Hours.html

July 31, 2020 - From Big Tobacco to Beyond Tobacco™: Ex-Philip Morris Strategist Appointed CEO of Taat

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is delighted to announce that it has appointed Setti Coscarella, who recently resigned as a lead strategist at Philip Morris International (“Philip Morris”), to lead Taat as its Chief Executive Officer as the Company prepares for the planned Q4 2020 launch of Beyond Tobacco™ cigarettes. Holding an MBA from the Schulich School of Business, Mr. Coscarella’s professional experience includes analyst and investment banking roles at three of Canada’s “Big Five” financial institutions, as well as positions in private equity and management consulting. Coscarella also co-founded The Gentlemen’s Expo (“TGE”), an annual consumer show in Toronto that attracts more than 25,000 attendees each year. During his tenure at Philip Morris, Coscarella led a commercialization team and was a lead strategist for Reduced Risk Products (“RRP”), an emerging category in the tobacco industry to provide alternatives for smokers to reduce their exposure to contents of traditional nicotine-based products that are known to be harmful. The Company believes that Mr. Coscarella is uniquely suited to the CEO role given his proven track record in finance, management, and entrepreneurship, as well as his familiarity with the tobacco industry from the perspective of its biggest player.

In its June 22, 2020 press release, the Company announced it was planning on launching Beyond Tobacco™ cigarettes as a better-for-you alternative to tobacco cigarettes that contains no nicotine or tobacco. The intended value proposition of Beyond Tobacco™ cigarettes is to offer a user experience that closely resembles the experience of smoking a traditional cigarette, which the Company has sought to achieve with a traditional “stick” format and cigarette-style packaging that it expects to be familiar to smokers. A proprietary blend of tobacco flavouring and an enhanced volume of smoke exhaled are designed to make the experience of smoking a Beyond Tobacco™ cigarette substantially similar to that of smoking a tobacco cigarette. Each stick of Beyond Tobacco™ contains at least 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown to mitigate tobacco withdrawals and reduce dependency upon tobacco. Beyond Tobacco™ is to be offered in an “Original” variety as well as a “Menthol” variety.

Mr. Coscarella’s professional career began at Scotiabank, where he was a risk management analyst for commercial credit. In subsequent years, Coscarella pivoted to a financial analyst role at CIBC, and then to investment banking at TD Securities where he conducted research and built financial models relating to company valuations for M&A, IPOs, and secondary public offerings. Coscarella then founded the Toronto-based boutique advisory firm Severus where he provided management consulting services to mid-sized companies to assist with growth, structuring, and financing. Building upon his M&A experience, Coscarella was appointed director of corporate development for GL Capital Corp. (“GLCC”) where he administered the development of its investment portfolio consisting of assets to include real estate, operating companies, and equity in newly-launched startups. Coscarella centralized the “back office” functions of GLCC’s companies to improve overall efficiency of operations. Coscarella also developed innovative commercialization efforts resulting in 30% year-over-year revenue growth. In 2012 Coscarella co-founded TGE, which quickly became regarded as a high-profile men’s lifestyle consumer show in Toronto. Prior to the show being acquired by a large expo producer in 2016, Coscarella built a roster of more than 200 vendors and sponsors (including L’Oreal, Loblaws, Diageo, InBev, and OLG), and grew TGE’s attendance from 3,000 in 2012 to 25,000 in 2016.

In 2017, Coscarella joined Philip Morris in its Toronto office to lead a commercialization team for its RRP portfolio. In this capacity at Philip Morris, Coscarella rapidly ascended the ranks and began advising the senior executive team on innovative strategies for navigating the route into the Canadian market for the RRP category, which is one of Philip Morris’ fastest-growing categories globally. His leadership and execution led to the launch of numerous successful initiatives that collectively yielded a fivefold increase in leads and purchases for RRP. Between these initiatives and a new business unit created by Coscarella dedicated to the commercialization of RRP in Canada’s challenging regulatory environment, Mr. Coscarella played a significant role in revolutionizing how RRP is marketed in Canada…

For Full Release:  https://www.globenewswire.com/news-release/2020/07/31/2071319/0/en/From-Big-Tobacco-to-Beyond-Tobacco-Ex-Philip-Morris-Strategist-Appointed-CEO-of-Taat.html

July 27, 2020 - REPEAT – Second Beyond Tobacco™ Distributor WCVS Reaches 20,000 U.S. Stores, Processes 1,000+ Online Orders Daily

 TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) announces that shortly after entering into an agreement with its first distribution partner for Beyond Tobacco™ cigarettes, it has added new distributorship with California-based West Coast Vape Supply, Inc. (“WCVS”) with a one-year comprehensive distribution agreement that took effect on July 24, 2020. WCVS has a flagship retail location in Huntington Beach, CA, in addition to an e-commerce platform with more than 300,000 customers, and a distribution network that ultimately reaches more than 20,000 retail stores across the United States. In anticipation of the planned Q4 2020 launch of Beyond Tobacco™ cigarettes, the Company has prioritized the procurement of distribution partners to maximize early-stage retail availability to the general public.

The Company’s flagship brand Taat Herb Co. has created Beyond Tobacco™, a tobacco-free and nicotine-free alternative to traditional cigarettes that is designed to closely emulate the experience of smoking legacy tobacco products. Between cigarette-style packaging and a cigarette “stick” format, a proprietary blend of tobacco flavouring, and an enhanced volume of smoke, Beyond Tobacco™ cigarettes have been carefully engineered to closely mimic each and every aspect of the experience of smoking a tobacco cigarette. To potentially assist users in transitioning away from smoking tobacco cigarettes, Beyond Tobacco™ cigarettes each contain at least 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp) per stick, which has been shown to mitigate tobacco withdrawals and reduce dependency. In the first phase of retail market testing finalized in June 2020, anecdotal responses from test subjects in more than 50 retail stores in California and Nevada generally reflected the sentiment that Beyond Tobacco™ cigarettes had no significant experiential differences compared to regular tobacco cigarettes. In addition to an “Original” version with tobacco flavouring, Beyond Tobacco™ cigarettes are also to be offered in a “Menthol” version which could appeal to smokers of menthol cigarettes, as detailed in the Company’s July 3, 2020 press release.

Founded in 2013, WCVS represents several dozen brands of products for the tobacco-smoking alternative known as “vaping”. Its product categories include vaporizer liquid (commonly referred to as “vape juice”) in regular and nicotine salt varieties, as well as a selection of premium vaping hardware. WCVS’ online store has a database of more than 300,000 customers, with an order processing volume in excess of 1,000 U.S. orders per day. Additionally, between direct and indirect relationships that comprise WCVS’ distribution network, WCVS has access to more than 20,000 retail stores throughout the United States. To offer a customer experience enriched by product knowledge, WCVS posts original expert reviews of vaping products on its blog, as well as video reviews which have accumulated hundreds of thousands of views…

For Full Release: https://www.globenewswire.com/news-release/2020/07/27/2067772/0/en/REPEAT-Second-Beyond-Tobacco-Distributor-WCVS-Reaches-20-000-U-S-Stores-Processes-1-000-Online-Orders-Daily.html

July 21, 2020 - Ready, Set, Smoke! Taat Herb Co. Publishes Footage from Beyond Tobacco™ Production Run

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: MOLOF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is pleased to announce that it has recently completed a successful full-scale test production run of Beyond Tobacco™ cigarettes with production vendor Hempacco, Co. Inc. (“Hempacco”). Following this test run, initial production capacity estimations of one million Beyond Tobacco™ sticks per day were confirmed, allowing for a reliable supply bandwidth for Beyond Tobacco™ upon its planned launch in Q4 2020. At this rate of production, Taat will be capable of manufacturing an annual supply of Beyond Tobacco™ cigarettes that is equivalent to 0.168% of the total amount of individual cigarettes sold domestically in 2018, according to data from the Federal Trade Commission1. Furthermore, the management of Hempacco expressed amazement regarding the quality of Taat’s proprietary blend and formulation of hemp, indicating that it was superior to any hemp material that they had ever used in rolling hemp cigarettes. The finished product from this test run is to be used in the Beyond Tobacco™ focus groups scheduled to be held in Nevada this summer, as announced in the Company’s July 13, 2020 press release.

Based in San Diego, California, Hempacco is a vertically-integrated manufacturer of hemp products with full-service supply chain offerings to include warehousing, logistics coordination, and co-packing. In its principal facility of 53,000 square feet, Hempacco offers both refrigerated and frozen storage of hemp to ensure optimal quality of all product that it handles. Hempacco is also introducing an automatic hemp vending concept for which it acquired a fleet of 600 vending machines earlier this year. The Company has coordinated with Hempacco to roll Beyond Tobacco™ cigarettes and package them in the “pack and carton” format that is standard for the tobacco industry. With an additional facility in western New York state, Hempacco is able to offer competitive lead times to meet demand from markets on both the west and east coasts of the United States.

More information about Hempacco can be found on its website: http://hempaccopackaging.com

The Company announced the planned launch of Beyond Tobacco™ cigarettes in its June 22, 2020 press release with a value proposition of offering a better-for-you alternative to traditional cigarettes by way of a user experience that is designed to closely emulate that of a legacy tobacco product, without nicotine or tobacco. With a “stick” format and cigarette-style packaging that is expected to be familiar to tobacco cigarette smokers, Beyond Tobacco™ is characterized by a proprietary blend of tobacco flavouring, as well as an enhanced volume of smoke exhaled. Each stick of Beyond Tobacco™ contains at least 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown effective in mitigating tobacco withdrawals and reducing tobacco dependency. Beyond Tobacco™ is to be offered in an “Original” tobacco variety, as well as a “Menthol” variety.

In July 2020, Taat secured distributorship with a Texas-based wholesaler of vaping products that can place Beyond Tobacco™ cigarettes in up to 10,000 retail stores across 38 U.S. states. In its June 29, 2020 press release, the Company announced that initial retail market testing of Beyond Tobacco™ cigarettes yielded excellent user feedback, as well as reorders from over 75% of NV and CA retailers that participated in the testing. The subsequent phase of market research for Beyond Tobacco™ is to consist of an intensive series of focus groups to be undertaken over the summer, conducted by Nevada’s largest consumer product testing firm. The Beyond Tobacco™ cigarettes produced in the recent test production run (shown below) are to be used in these focus groups, which are intended to elicit feedback that can be utilized for possible revisions to Beyond Tobacco™ cigarettes. The Company anticipates that the completion of these focus groups and the finalization of any product revisions are the only remaining milestones preceding the official launch of Beyond Tobacco™ cigarettes, which is planned to take place in Q4 2020.

For clarity, the “test” Beyond Tobacco™ cigarettes used in the Company’s initial retail market testing in spring 2020 were produced in-house on a small scale. The test production run of Beyond Tobacco™ cigarettes made by Hempacco differed materially from the in-house production as it was done using the same industrial machinery on which Beyond Tobacco™ cigarettes are ultimately to be produced upon their planned launch. This reflects the product’s suitability for full-scale production.

For Full Release: https://www.globenewswire.com/news-release/2020/07/21/2064779/0/en/REPEAT-Ready-Set-Smoke-Taat-Herb-Co-Publishes-Footage-from-Beyond-Tobacco-Production-Run.html

July 13, 2020 - TAAT LIFESTYLE & WELLNESS LTD. Signs Letter of Intent to Acquire Leading U.S. Hemp Cigarette Brand Sold In Over 1,600 Retail Locations

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT”) is pleased to announce that it has entered into a letter of intent dated July 10, 2020 to acquire Redwood Reserves Ltd. (“Redwood”), one of the largest and best-established U.S. hemp cigarette brands, for an acquisition price consisting of $1,155,000 and 2,390,000 common shares in the capital of TAAT. This strategic acquisition is intended to provide more cost-effective manufacturing capacity to TAAT, in addition to gaining an established direct distribution network through which Beyond Tobacco™ cigarettes are planned to be supplied to Redwood’s extensive network of retailers. As Redwood’s product line is currently being sold in more than 1,600 U.S. smoke shops and convenience stores, carried by several distributors, and sold through Redwood’s online store, the Company will realize cash flow from Redwood’s continued business activities following the proposed acquisition. Additionally, the Company believes that Redwood’s product offerings can complement TAAT’s Beyond Tobacco™ product upon the planned Q4 2020 product launch.

Subject to a definitive agreement, which the parties have agreed to proceed with diligently and in good faith to negotiate and settle the terms for execution on or before July 31, 2020, TAAT will acquire 100% of Redwood, resulting in Redwood becoming a 100% subsidiary of the Company. The acquisition of Redwood is subject to customary conditions of closing, including without limitation, the satisfactory completion of due diligence by both parties and the receipt of applicable regulatory and governmental approvals.

Founded in Portland, OR in 2019, Redwood produces hemp products that are characterized by an organic growing process, and the unique horticultural properties of Oregon’s Willamette Valley which are said to yield hemp of remarkable quality. Its “seed-to-smoke” production chain allows for complete visibility into every step of a Redwood hemp product’s journey to maintain the high standard that has earned Redwood a sterling reputation in the hemp industry. Aside from its flagship proprietary blend hemp cigarette products sold in a “stick” format and cigarette-style packaging (shown below), Redwood also offers pre-rolled hemp in a “joint” format, as well as “kief”, and various varieties of single-gram “dabs” and flowers in 3.5g and 7g units. Redwood has developed three proprietary hemp strains to include Carolina Dream, Golden Redwood, and Wild Bourbon. All proprietary strains, as well as the Redwood Reserve blend have undergone separate laboratory tests conducted by Confident Cannabis, to provide users a comprehensive overview of their respective qualities. Redwood’s laboratory reports can be accessed at the following link: https://redwoodreserves.com/lab-reports/

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f48b8301-ce56-4d9b-9889-8ebc6cffc1bb

To date, Redwood has established a presence in more than 1,600 U.S. retail stores to include stores in major markets such as New York City, Los Angeles, Dallas, Chicago, Boston, and San Francisco. In the past six months, Redwood has formed agreements with more than one dozen national and regional distribution firms to supply Redwood hemp products to retailers throughout the United States. Redwood presently has open dialogues with additional distribution firms in which new distributorship is being contemplated, to potentially further expand Redwood’s retail market reach.

Through strategic search engine optimization, Redwood has gained significant online visibility, even without the use of pay-per-click advertising. As of this writing, Redwood’s website benefits from top-level visibility in the Featured Snippets section of Google search results for search terms to include “benefits of CBD cigarettes” (shown below). Moreover, sales volumes on Redwood’s online store experienced notable recent growth, with June 2020 sales 421% higher than sales for the month of November 2019, following the online store’s launch in October 2019…

For Full Release: https://www.globenewswire.com/news-release/2020/07/13/2061444/0/en/TAAT-LIFESTYLE-WELLNESS-LTD-Signs-Letter-of-Intent-to-Acquire-Leading-U-S-Hemp-Cigarette-Brand-Sold-In-Over-1-600-Retail-Locations.html

July 13, 2020 - Second Phase of Beyond Tobacco™ Market Research Underway with NV’s Largest Consumer Product Testing Firm

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) announces that it has commenced the second phase of testing for its Beyond Tobacco™ hemp cigarettes, in which an intensive series of focus groups will be carried out by Nevada’s largest consumer product testing research firm Las Vegas Field and Focus, LLC (“LVFF”) to obtain feedback from test subjects who will compare Beyond Tobacco™ cigarettes to legacy tobacco products. This phase of research follows the Company’s first research phase which began in early May 2020, in which more than 50 retail stores in Nevada and California carried “test” versions of Beyond Tobacco™ and solicited anecdotal reviews from customers regarding the product’s similarity to traditional tobacco cigarettes. As announced in the Company’s June 29, 2020 press release, the general consensus of test subjects in this first phase indicated that Beyond Tobacco™ had no significant experiential differences in comparison to tobacco cigarettes. Moreover, more than 75% of all retail stores placed reorders of Beyond Tobacco™ after their initial supply of the product sold out. TAAT LTD anticipates that insights derived from the focus groups to be conducted by LVFF will be of great utility to the Company as it prepares for the planned Q4 2020 launch of Beyond Tobacco™ to the general public.

The Company’s flagship subsidiary Taat Herb Co. has developed Beyond Tobacco™, a better-for-you alternative to tobacco cigarettes. Containing no nicotine or tobacco, Beyond Tobacco™ cigarettes are designed to closely emulate the experience of smoking a traditional cigarette. This effect is achieved by attributes to include cigarette-style packaging and a “stick” format, a proprietary blend of tobacco flavour, and an enhanced volume of smoke. Each stick of Beyond Tobacco™ contains at least 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown effective in mitigating tobacco withdrawals and reducing dependency upon tobacco. Beyond Tobacco™ is to be offered in an “Original” tobacco version, as well as a “Menthol” version.

Founded in 2001 and based in eastern Las Vegas, LVFF is a full-service market research firm that has industry-leading capabilities in both qualitative and quantitative studies. In addition to focus groups, LVFF undertakes studies to include web usability testing, mock jury trials, and food/beverage taste testing. Clients of LVFF include government agencies, retailers, television and radio stations, and non-profit organizations. Well-known clients of LVFF include R&R Partners, Harrah’s Entertainment, and the Las Vegas Convention and Visitors Authority. Through a team of field investigators, LVFF also collects more than 2,000 “intercept” interview responses per month for a variety of annual tracking and visitor statistics studies. With more than 14,000 square feet of research facility space and state-of-the-art digital audio/video equipment to capture studies in action, TAAT LTD is confident in LVFF’s ability to gather data that could be invaluable to maximizing the planned Q4 2020 launch of Beyond Tobacco™ and its early-stage performance in the retail market.

As of this writing, LVFF is in the process of recruiting participants for the Beyond Tobacco™ focus group who currently habitually smoke tobacco cigarettes. Chosen respondents will participate in multiple focus groups that are to be held throughout the summer. LVFF’s stringent recruitment process filters out potential “professional respondents” to protect the integrity of its studies. Through a diligent respondent communication protocol in which participants are periodically reminded of their upcoming studies to ensure attendance, most LVFF studies have a “show rate” of 95% or higher. LVFF also has bilingual interviewers and moderators, allowing for responses to be gathered from a wide and diverse range of participants. Furthermore, because LVFF has previously conducted similar studies for tobacco and vaping products, the Company believes this experience gives LVFF an unparalleled advantage as a market research provider for Beyond Tobacco™.

For Full Release: https://www.globenewswire.com/news-release/2020/07/13/2061113/0/en/Second-Phase-of-Beyond-Tobacco-Market-Research-Underway-with-NV-s-Largest-Consumer-Product-Testing-Firm.html

July 08, 2020 - The Company has obtained its first U.S. distribution deal with Dallas-based Worldwide Vape, which plans to distribute Taat Beyond Tobacco™ cigarettes in its tobacco and menthol varieties. WWV is one of the largest Texas-based wholesalers of vaping products, representing more than 100 brands.

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) announces that it has entered into a comprehensive distribution agreement on July 3, 2020 with Worldwide Vape Distribution (“WWV”) in which WWV plans to distribute both the tobacco and menthol versions of Taat Beyond Tobacco™ cigarettes. Given WWV’s significant presence in the state of Texas, in which the tobacco epidemic has received federal-level attention from the CDC1, the Company believes that its relationship with WWV can be helpful in attaining a presence in a potentially key market for the initial adoption of Taat Beyond Tobacco™ cigarettes, possibly in addition to other markets in which WWV does business as a distributor.

Based in northwest Dallas, WWV is one of the largest Texas-based wholesalers of premium vaping products with distribution partners in 38 U.S. states. Through its distribution partners, between direct and indirect relationships WWV collectively has access to more than 10,000 retail stores. In its distribution network, as well as on its online storefront, WWV carries dozens of varieties of liquified tobacco (also known as “e-juice”), as well as disposable electronic cigarettes, hardware, and accessories. Augmenting the customer experience with insights about getting the most from the vaping experience, WWV has a collection of more than 70 original articles on its blog. In total, WWV represents more than 100 brands. An overview of WWV’s brand portfolio can be viewed here: https://wwvape.com/brands

The Company recently announced in a June 22, 2020 press release that it was preparing to launch its tobacco-free and nicotine-free cigarettes to the market as a better-for-you alternative to traditional tobacco cigarettes. Taat Beyond Tobacco™ cigarettes contain a minimum of 50mg of CBD, which has been shown to mitigate tobacco withdrawals and reduce overall dependency on tobacco. The product of meticulous engineering, Taat Beyond Tobacco™ cigarettes are designed to emulate the smoking experience of a traditional cigarette between cigarette-style packaging, a proprietary blend of tobacco flavouring, and an enhanced volume of smoke exhaled. In the first phase of retail market testing described in the Company’s June 29, 2020 press release, users have indicated they observed no significant experiential differences between Taat Beyond Tobacco™ cigarettes and traditional tobacco cigarettes. Because many users of vaping products such as those distributed by WWV choose these products as a replacement for tobacco cigarettes, TAAT LTD anticipates that distributing its products alongside vaping products will position Taat Beyond Tobacco™ cigarettes among a receptive and knowledgeable audience.

Muhammad Abbas, Chief Executive Officer of WWV commented, “Ever since the health effects of tobacco smoking became widely known, many consumers have sought alternatives to smoking traditional cigarettes but have struggled to make a change because of how addictive of a habit smoking is. Vaping was a big step in helping consumers to make a positive change, which is what enabled us to build our business into what it is today. Admittedly, many smokers cannot adapt to vaping because of how different it is. TAAT LTD has addressed this by developing a ‘stick’ product that mimics a cigarette which is designed to deliver a substantially similar smoking experience. We are excited to offer Taat Beyond Tobacco™ cigarettes in both the tobacco and menthol varieties to our customers and retail partners as we expand our product offerings to include the latest and greatest innovations in alternatives to tobacco cigarettes.”

“WWV can be an important distribution partner for us for several reasons,” said Joe Deighan, Founder of TAAT LTD. “Their presence and reach in the tobacco cigarette alternatives category, especially in the state of Texas, can be key for us to establish our brand in the United States. Because WWV offers such a carefully-curated selection of premium vaping products, we consider their confidence in Taat Beyond Tobacco™ cigarettes to be a vote of confidence in our early-stage product, and we look forward to working with WWV to build our momentum as we seek to position ourselves in the tobacco industry.”

References

1 – https://www.cdc.gov/tobacco/about/osh/state-fact-sheets/texas/index.html

For Full Release:  https://www.globenewswire.com/news-release/2020/07/08/2059366/0/en/REPEAT-Beyond-Tobacco-Secures-First-U-S-Distribution-Deal-for-up-to-10-000-Retail-Stores-in-38-U-S-States.html

July 07, 2020 - Beyond Tobacco™ Secures First U.S. Distribution Deal for up to 10,000 Retail Stores in 38 U.S. States

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) announces that it has entered into a comprehensive distribution agreement on July 3, 2020 with Worldwide Vape Distribution (“WWV”) in which WWV plans to distribute both the tobacco and menthol versions of Taat Beyond Tobacco™ cigarettes. Given WWV’s significant presence in the state of Texas, in which the tobacco epidemic has received federal-level attention from the CDC1, the Company believes that its relationship with WWV can be helpful in attaining a presence in a potentially key market for the initial adoption of Taat Beyond Tobacco™ cigarettes, possibly in addition to other markets in which WWV does business as a distributor.

Based in northwest Dallas, WWV is one of the largest Texas-based wholesalers of premium vaping products with distribution partners in 38 U.S. states. Through its distribution partners, between direct and indirect relationships WWV collectively has access to more than 10,000 retail stores. In its distribution network, as well as on its online storefront, WWV carries dozens of varieties of liquified tobacco (also known as “e-juice”), as well as disposable electronic cigarettes, hardware, and accessories. Augmenting the customer experience with insights about getting the most from the vaping experience, WWV has a collection of more than 70 original articles on its blog. In total, WWV represents more than 100 brands. An overview of WWV’s brand portfolio can be viewed here: https://wwvape.com/brands

The Company recently announced in a June 22, 2020 press release that it was preparing to launch its tobacco-free and nicotine-free cigarettes to the market as a better-for-you alternative to traditional tobacco cigarettes. Taat Beyond Tobacco™ cigarettes contain a minimum of 50mg of CBD, which has been shown to mitigate tobacco withdrawals and reduce overall dependency on tobacco. The product of meticulous engineering, Taat Beyond Tobacco™ cigarettes are designed to emulate the smoking experience of a traditional cigarette between cigarette-style packaging, a proprietary blend of tobacco flavouring, and an enhanced volume of smoke exhaled. In the first phase of retail market testing described in the Company’s June 29, 2020 press release, users have indicated they observed no significant experiential differences between Taat Beyond Tobacco™ cigarettes and traditional tobacco cigarettes. Because many users of vaping products such as those distributed by WWV choose these products as a replacement for tobacco cigarettes, TAAT LTD anticipates that distributing its products alongside vaping products will position Taat Beyond Tobacco™ cigarettes among a receptive and knowledgeable audience.

Muhammad Abbas, Chief Executive Officer of WWV commented, “Ever since the health effects of tobacco smoking became widely known, many consumers have sought alternatives to smoking traditional cigarettes but have struggled to make a change because of how addictive of a habit smoking is. Vaping was a big step in helping consumers to make a positive change, which is what enabled us to build our business into what it is today. Admittedly, many smokers cannot adapt to vaping because of how different it is. TAAT LTD has addressed this by developing a ‘stick’ product that mimics a cigarette which is designed to deliver a substantially similar smoking experience. We are excited to offer Taat Beyond Tobacco™ cigarettes in both the tobacco and menthol varieties to our customers and retail partners as we expand our product offerings to include the latest and greatest innovations in alternatives to tobacco cigarettes.”

“WWV can be an important distribution partner for us for several reasons,” said Joe Deighan, Founder of TAAT LTD. “Their presence and reach in the tobacco cigarette alternatives category, especially in the state of Texas, can be key for us to establish our brand in the United States. Because WWV offers such a carefully-curated selection of premium vaping products, we consider their confidence in Taat Beyond Tobacco™ cigarettes to be a vote of confidence in our early-stage product, and we look forward to working with WWV to build our momentum as we seek to position ourselves in the tobacco industry.”

References

1 – https://www.cdc.gov/tobacco/about/osh/state-fact-sheets/texas/index.html

For Full Release:  https://www.globenewswire.com/news-release/2020/07/07/2058929/0/en/Beyond-Tobacco-Secures-First-U-S-Distribution-Deal-for-up-to-10-000-Retail-Stores-in-38-U-S-States.html

July 06, 2020 - REPEAT – Menthol Variety of Beyond Tobacco™ to Enter the Global Market as an Alternative to Traditional Menthol Cigarettes

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) has identified a significant opportunity to compete in the menthol cigarettes category of the global tobacco market with its menthol variety of Taat Beyond Tobacco™ cigarettes. At a global level, the menthol cigarette category was valued by Grand View Research at USD $80 billion in 2018, with a predicted compounded annual growth rate of 3.1% between 2019 and 20251. Despite this projected growth, the Company believes that there is significant unmet demand which can potentially continue to be unmet as several government bodies worldwide have banned or have sought to ban menthol cigarettes, which began with a nationwide ban being passed in Brazil in 20122, with Canada following closely thereafter finalizing a federal ban on menthol cigarettes in October 20173. Characterized by a unique cooling sensation from menthol (a substance derived from plants such as peppermint and spearmint), menthol cigarettes are believed by many smokers to be less harmful than traditional tobacco cigarettes, although according to the U.S. National Cancer Institute there is no evidence to substantiate this notion4.

The Company has developed Taat Beyond Tobacco™ cigarettes as a better-for-you alternative to traditional cigarettes in an “Original” tobacco flavour, as well as a “Menthol” version, neither of which contain nicotine or tobacco. The user experience of Taat Beyond Tobacco™ cigarettes is designed to replicate that of a traditional cigarette between the “stick” format, cigarette-style packaging, a proprietary flavouring blend, and an enhanced volume of smoke exhaled. Taat Beyond Tobacco™ cigarettes each contain a minimum of 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown to mitigate tobacco withdrawals and reduce dependency. Initial retail market testing of Taat Beyond Tobacco™ cigarettes, as detailed in the Company’s June 29, 2020 press release, yielded overwhelmingly positive responses from users, whose anecdotes formed a general consensus that there were no significant experiential differences between Taat Beyond Tobacco™ cigarettes and legacy tobacco products.

Menthol, which is also commonly used in non-tobacco products such as lozenges, ointments, and candy, was first added to cigarettes in the 1920s. The tobacco industry presented menthol cigarettes as a supposedly healthier alternative to regular cigarettes, which was part of a strategy to target beginner smokers who had health concerns regarding smoking4Kools, the first major brand of menthol cigarettes, was founded in 1933 and gained a 2.2% market share by 1935 with the purported benefit of “throat comfort”. Beginning in the mid-1950s, tobacco producers also began offering menthol cigarettes under standalone brands, including R.J. Reynolds (Salem), Lorillard (Newport, Spring), and Philip Morris (Alpine)5.

Following several decades of popularity for menthol cigarettes, in 2012 the World Health Organization published guidelines recommending regulation of ingredients that seek to make tobacco smoking more attractive, to include the use of flavours such as menthol6. To date, nationwide bans have been passed in Brazil2 and Canada3, as well as across the European Union7. In February 2020, the United States House of Representatives approved a bill on a 213-195 vote which would include banning cigarette flavouring such as menthol8.

The Company believes that several current factors create an environment in which the menthol variety of Taat Beyond Tobacco™ cigarettes can potentially thrive. Foremost, there is a sustained demand for menthol cigarettes in jurisdictions in which they remain legal. As of 2018, menthol cigarettes represented 36% of all cigarettes sold in the United States, the highest ever proportion since reporting of such data by major tobacco companies was required9. A 2010 estimate by Philip Morris also showed that menthol cigarettes had a 49.4% market share in the Philippines10. Additionally, as of this writing there are no known competitor products that offer a cigarette-like smoking experience that specifically imitates menthol cigarettes. Between potentially being market-ready in just a matter of months and the combination of demand for and regulatory action against menthol cigarettes, TAAT LTD is confident in the early-stage and long-term prospects for Taat Beyond Tobacco™ cigarettes.

A chart accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7200bba6-8493-4269-a54c-51140ed7b8e5

For Full Release: https://www.globenewswire.com/news-release/2020/07/06/2057825/0/en/REPEAT-Menthol-Variety-of-Beyond-Tobacco-to-Enter-the-Global-Market-as-an-Alternative-to-Traditional-Menthol-Cigarettes.html

July 03, 2020 - https://www.globenewswire.com/news-release/2020/07/02/2056825/0/en/Taat-Herb-Co-Completes-Initial-Digital-Rollout-Including-Corporate-Introduction-Video.html

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) has identified a significant opportunity to compete in the menthol cigarettes category of the global tobacco market with its menthol variety of Taat Beyond Tobacco™ cigarettes. At a global level, the menthol cigarette category was valued by Grand View Research at USD $80 billion in 2018, with a predicted compounded annual growth rate of 3.1% between 2019 and 20251. Despite this projected growth, the Company believes that there is significant unmet demand which can potentially continue to be unmet as several government bodies worldwide have banned or have sought to ban menthol cigarettes, which began with a nationwide ban being passed in Brazil in 20122, with Canada following closely thereafter finalizing a federal ban on menthol cigarettes in October 20173. Characterized by a unique cooling sensation from menthol (a substance derived from plants such as peppermint and spearmint), menthol cigarettes are believed by many smokers to be less harmful than traditional tobacco cigarettes, although according to the U.S. National Cancer Institute there is no evidence to substantiate this notion4.

The Company has developed Taat Beyond Tobacco™ cigarettes as a better-for-you alternative to traditional cigarettes in an “Original” tobacco flavour, as well as a “Menthol” version, neither of which contain nicotine or tobacco. The user experience of Taat Beyond Tobacco™ cigarettes is designed to replicate that of a traditional cigarette between the “stick” format, cigarette-style packaging, a proprietary flavouring blend, and an enhanced volume of smoke exhaled. Taat Beyond Tobacco™ cigarettes each contain a minimum of 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown to mitigate tobacco withdrawals and reduce dependency. Initial retail market testing of Taat Beyond Tobacco™ cigarettes, as detailed in the Company’s June 29, 2020 press release, yielded overwhelmingly positive responses from users, whose anecdotes formed a general consensus that there were no significant experiential differences between Taat Beyond Tobacco™ cigarettes and legacy tobacco products.

Menthol, which is also commonly used in non-tobacco products such as lozenges, ointments, and candy, was first added to cigarettes in the 1920s. The tobacco industry presented menthol cigarettes as a supposedly healthier alternative to regular cigarettes, which was part of a strategy to target beginner smokers who had health concerns regarding smoking4Kools, the first major brand of menthol cigarettes, was founded in 1933 and gained a 2.2% market share by 1935 with the purported benefit of “throat comfort”. Beginning in the mid-1950s, tobacco producers also began offering menthol cigarettes under standalone brands, including R.J. Reynolds (Salem), Lorillard (Newport, Spring), and Philip Morris (Alpine)5.

Following several decades of popularity for menthol cigarettes, in 2012 the World Health Organization published guidelines recommending regulation of ingredients that seek to make tobacco smoking more attractive, to include the use of flavours such as menthol6. To date, nationwide bans have been passed in Brazil2 and Canada3, as well as across the European Union7. In February 2020, the United States House of Representatives approved a bill on a 213-195 vote which would include banning cigarette flavouring such as menthol8.

The Company believes that several current factors create an environment in which the menthol variety of Taat Beyond Tobacco™ cigarettes can potentially thrive. Foremost, there is a sustained demand for menthol cigarettes in jurisdictions in which they remain legal. As of 2018, menthol cigarettes represented 36% of all cigarettes sold in the United States, the highest ever proportion since reporting of such data by major tobacco companies was required9. A 2010 estimate by Philip Morris also showed that menthol cigarettes had a 49.4% market share in the Philippines10. Additionally, as of this writing there are no known competitor products that offer a cigarette-like smoking experience that specifically imitates menthol cigarettes. Between potentially being market-ready in just a matter of months and the combination of demand for and regulatory action against menthol cigarettes, TAAT LTD is confident in the early-stage and long-term prospects for Taat Beyond Tobacco™ cigarettes.

A chart accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7200bba6-8493-4269-a54c-51140ed7b8e5

For Full Release: https://www.globenewswire.com/news-release/2020/07/03/2057563/0/en/Menthol-Variety-of-Beyond-Tobacco-to-Enter-the-Global-Market-as-an-Alternative-to-Traditional-Menthol-Cigarettes.html

July 02, 2020 - Taat Herb Co. Completes Initial Digital Rollout Including Corporate Introduction Video

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) is pleased to announce it has recently completed its initial digital media rollout, to include the launch of its official website and social media channels, as well as the release of its corporate introduction video. The Company is taking aim at the US $814 billion global tobacco marketplace with the planned launch of its flagship product Taat Beyond Tobacco™ cigarettes, a better-for-you smoking alternative which emulates the experience of smoking a traditional tobacco cigarette. In preparation for the planned Q4 2020 launch of Taat Beyond Tobacco™ cigarettes, the Company has been establishing its online and digital presence to avail information about TAAT LTD and Taat Beyond Tobacco™ cigarettes to the general public. In late June, the Company launched its homepage, began social media campaigns on each of Facebook, Twitter, and Instagram, and published an introduction video in which the Company’s management narrates the Company’s story and its plans for positioning itself in the tobacco industry.

TAAT LTD Official Website

To offer a centralized, comprehensive information resource for prospective investors, Taat Beyond Tobacco™ cigarette users, vendors and distribution partners, and the general public alike, the Company has designed its official website to provide an abundance of insights about the Company, its products, and the market it intends to penetrate. A dedicated investor section allows users to view the Company’s latest presentation deck and press releases. Further, an e-commerce function powered by Shopify has been integrated into the website to allow for immediate activation for direct-to-consumer sales upon the official release of Taat Beyond Tobacco™ cigarettes.

The TAAT LTD official website can be accessed at the following link: http://taatusa.com.

For full release: https://www.globenewswire.com/news-release/2020/07/02/2056825/0/en/Taat-Herb-Co-Completes-Initial-Digital-Rollout-Including-Corporate-Introduction-Video.html

June 29, 2020 - Initial Retail Market Testing of Taat Hemp Cigarettes Yields Excellent User Feedback and Reorders from Over 75% of Retailers

 

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (the “Company” or “TAAT LTD”) is pleased to announce the successful completion of the first phase of initial retail market testing for Taat hemp cigarettes, which resulted in especially positive responses from users of the product. Beginning in early May 2020, “test” versions of Taat hemp cigarettes were offered for sale at more than 50 retail locations in Nevada and Southern California with an objective of soliciting feedback from users. Over the duration of this phase, users consistently gave testimonies about Taat hemp cigarettes that reflected their satisfaction with the product as an acceptable replacement for legacy tobacco products. This feedback was corroborated by a high rate of repeat purchases, which resulted in a reorder rate of more than 75% from participating retailers whose supply of Taat hemp cigarettes sold out during this first phase.

In its June 22, 2020 press release, the Company announced that its flagship brand Taat Herb Co. was preparing to launch Taat hemp cigarettes as a better-for-you alternative to traditional tobacco products. Taat hemp cigarettes are tobacco-free and nicotine-free, and are designed to emulate traditional cigarettes by replicating experiential elements to include the “stick” format, cigarette-style packaging, the taste and scent of tobacco from a proprietary flavouring blend, and an enhanced volume of smoke exhaled. To assist users in potentially attaining a seamless transition off of tobacco cigarettes, Taat hemp cigarettes contain at least 50mg of CBD per stick, which has been shown to mitigate tobacco withdrawal symptoms and reduce dependency. To also provide the product’s potential benefits to users who wish to quit menthol cigarettes, Taat hemp cigarettes are also offered in an “Menthol” flavour in addition to an “Original” tobacco flavour.

The purpose of the first phase of retail market testing of Taat hemp cigarettes was to collect responses from initial users of the product. Feedback was sought regarding users’ acceptance of Taat hemp cigarettes as an alternative to traditional tobacco, their “smokability” in comparison to traditional cigarettes or other alternatives, and the overall presentation of the product from the perspective of an early-stage user. Responses from users consistently supported that the experience of smoking Taat hemp cigarettes was comparable to traditional tobacco cigarettes. Moreover, users demonstrated a clear understanding of the potential benefits of Taat hemp cigarettes as an alternative to smoking tobacco.

Final results of research conducted in this first testing phase are expected to be made available by mid-July 2020. Subsequently, it is planned for the Company to begin a second phase of research in which an intensive series of focus groups will be held to gather more detailed responses, which can also be segmented by standard market research criteria to provide Taat Ltd potentially useful insights that can be used in the creation of positioning strategies for Taat hemp cigarettes.

Taat Ltd Founder Joe Deighan commented, “The first phase of testing is always the moment of truth with any new product. After years of research and development, the product’s reception by its target audience is the most informative indicator of the product’s quality, innovativeness, and relevance to the intended user base. We are ecstatic to have received such glowing responses regarding Taat hemp cigarettes as a better-for-you alternative to tobacco cigarettes, especially since such feedback was substantiated by additional purchases from the participating retailers that resulted in reorders from more than 75% of stores carrying the test product once they ran out. We believe that the results of this first phase can foreshadow similar results in the focus groups that we plan to conduct in the second phase. We look forward to holding those focus groups as early as this summer, which we hope will further contribute to our momentum leading up to our planned official launch in Q4 2020.”

For full release: https://www.globenewswire.com/news-release/2020/06/29/2054570/0/en/Initial-Retail-Market-Testing-of-Taat-Hemp-Cigarettes-Yields-Excellent-User-Feedback-and-Reorders-from-Over-75-of-Retailers.html

June 22, 2020 - Taat Herb Co. to Launch Hemp Cigarette as a Novel Alternative to Big Tobacco Products

TAAT LIFESTYLES & WELLNESS LTD. (CSE: TAAT) (the “Company” or “TAAT LTD”) is pleased to announce it is preparing to launch its flagship brand Taat Herb Co., which has developed a tobacco-free and nicotine-free alternative to traditional tobacco cigarettes to be marketed under the Taat brand name. Taat hemp cigarettes are flavoured with naturally-occurring terpenes as well as a proprietary blend of tobacco flavouring which contributes to a user experience emulating that of a traditional cigarette. Taat hemp cigarettes also contain a minimum of 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown to impart numerous benefits to tobacco users who wish to quit, including the alleviation of tobacco withdrawals and the overall reduction of tobacco dependency. The Company anticipates that Taat hemp cigarettes will officially be launched in fall 2020. With worldwide tobacco-related deaths now topping eight million fatalities per year1, it is clear that the time has come to introduce attractive alternatives to traditional cigarettes to encourage and facilitate positive long-term change for tobacco users.

Data from the CDC2 indicates that 68% of adult smokers said in 2015 that they wanted to quit smoking, and 55.1% of adult smokers said in 2018 that they had attempted to quit in the past year, though only 7.5% successfully quit smoking in that timeframe. A common approach to quitting smoking is the use of nicotine replacement therapy (“NRT”) which has been shown to double a smoker’s chances of quitting; however NRT does not mitigate withdrawal symptoms or cravings3. To address this, the user experience of Taat hemp cigarettes has been meticulously engineered to replicate each and every aspect of the experience of smoking traditional cigarettes. This includes an identical packaging format, a scent that matches natural tobacco with no trace odours of hemp, and an enhanced volume of exhaled smoke that resembles smoke exhaled from smoking a tobacco cigarette. By duplicating these seemingly minor attributes as well as satisfying the “hand to mouth” habit, anecdotal responses from users in informal trials of Taat hemp cigarettes have indicated that there are no significant experiential differences between Taat hemp cigarettes and legacy tobacco products. Taat hemp cigarettes are offered in “Original” and “Menthol” flavours.

TAAT LTD founder Joe Deighan is an experienced entrepreneur in the tobacco alternatives space. In 2012, Deighan founded vapourizer liquid producer JJuice LLC (“JJuice”) as a result of his passion for the smoking alternative commonly known as “vaping”, which was instrumental to Deighan in overcoming his tobacco habit. JJuice was “bootstrapped” with no investor capital, ultimately perfecting a proprietary formula that gained popularity, leading to a presence of JJuice in stores across all 50 U.S. states and in 26 countries internationally, in addition to private label production for other brands. In August 2017, JJuice was acquired from Deighan with no debt by Dallas-based Global Tobacco LLC for the cash sum of US $840,000. As part of this acquisition deal, Deighan was appointed CEO of America Juice Co. (“AJC”), another vapourizer liquid producer for other brands on a private label basis as well as AJC’s own in-house brands. While in this role, Deighan was inspired to create a “hemp cigarette”, something that did not yet exist on the market. Deighan ultimately elected to pursue this idea independently, leading to resignation from his role as CEO of AJC in June of 2019, and subsequently forming the Company.

The Company’s go-to-market plan is currently being finalized with a planned large-scale test sampling of Taat hemp cigarettes on a trial basis in retail storefronts throughout the state of Nevada. At this time, the Company is pursuing relationships with retail and distribution partners with an objective of establishing initial points of sale for Taat hemp cigarettes. Upon the launch of Taat hemp cigarettes, which is expected to occur in Q4 2020, the Company will utilize online channels to facilitate sales. Shortly thereafter, the Company expects that Taat hemp cigarettes will be available in retail stores in select markets in the United States.

For full release: https://www.globenewswire.com/news-release/2020/06/22/2051342/0/en/Taat-Herb-Co-to-Launch-Hemp-Cigarette-as-a-Novel-Alternative-to-Big-Tobacco-Products.html

June 18, 2020 - TAAT Lifestyle name change from Molori, CSE listing

 

See New Listing (C-TAAT) TAAT Lifestyle & Wellness Ltd

CSE bulletin 2020-0630

The common shares of TAAT Lifestyle & Wellness Ltd. have been approved for listing on the Canadian Securities Exchange.

Listing and disclosure documents will be available on the CSE website on the trading date.

TAAT Herb Co., the flagship brand of TAAT Lifestyles & Wellness, is an early-stage life sciences company based in Las Vegas, Nev., innovating nicotine-free, tobacco-free and low-tar alternatives to traditional cigarettes. With a unique proprietary blend of all-natural ingredients and meticulous engineering of the user experience, TAAT’s tobacco-flavoured cigarettes emulate every aspect of legacy tobacco products with no noticeable compromise to the user. Enhanced with cannabidiol (BD), a non-psychoactive derivative of hemp, TAAT cigarettes provide benefits that include the mitigation of tobacco withdrawals and the reduction of tobacco dependency. With an expert-led go-to-market strategy, TAAT’s objective is to position itself in the $925-billion (U.S.) global tobacco industry to capitalize on the growing worldwide demand for better-for-you alternatives to traditional cigarettes.

 

Issuer:  TAAT Lifestyle & Wellness

Security type:  common shares

Symbol:  TAAT

Number of securities issued and outstanding:  66,690,700

Number of securities reserved for issuance:  15,464,819

CSE sector:  life sciences

Cusip No.:  87320L 10 3

ISIN:  CA 87320L 10 3 1

Board lot:  500

Trading currency:  Canadian dollar

Trading date:  June 22, 2020

Other exchanges:  not applicable

Fiscal year-end:  Oct. 31

Transfer agent:  National Securities Administrators Ltd.

 

  • Sponsored Content Release

    FinancialBuzz.com, a leading financial news informational web portal designed to provide the latest trends in Market News, Investing News, Personal Finance, Politics, Entertainment, in-depth broadcasts on Stock News, Market Analysis and Company Interviews. A pioneer in the financially driven digital space, video production and integration of social media, FinancialBuzz.com creates 100% unique original content. FinancialBuzz.com also provides financial news PR branding, marketing and advertising for third parties for disseminating news and original content through our unique media platform that includes Newswire Delivery, Digital Advertising, Social Media Relations, Video Production, Broadcasting, and Financial Publications.

    Please Note: FinancialBuzz.com is not a financial advisory or advisor, investment advisor or broker-dealer and do not undertake any activities that would require such registration. The information provided on http://www.FinancialBuzz.com (the ‘Site’) is either original financial news or paid advertisements provided [exclusively] by our affiliates (sponsored content), FinancialBuzz.com, a financial news media and marketing firm enters into media buys or service agreements with the companies which are the subject to the articles posted on the Site or other editorials for advertising such companies. We are not an independent news media provider and therefore do not represent or warrant that the information posted on the Site is accurate, unbiased or complete. FinancialBuzz.com receives fees for producing and presenting high quality and sophisticated content on FinancialBuzz.com along with other financial news PR media services. FinancialBuzz.com does not offer any personal opinions, recommendations or bias commentary as we purely incorporate public market information along with financial and corporate news. FinancialBuzz.com only aggregates or regurgitates financial or corporate news through our unique financial newswire and media platform. For TAAT Lifestyle & Wellness, financial and corporate news dissemination, FinancialBuzz.com has been compensated twenty thousand dollars by the company. Our fees may be either a flat cash sum or negotiated number of securities of the companies featured on this editorial or site, or a combination thereof. The securities are commonly paid in segments, of which a portion is received upon engagement and the balance is paid on or near the conclusion of the engagement. FinancialBuzz.com will always disclose any compensation in securities or cash payments for financial news PR advertising. FinancialBuzz.com does not undertake to update any of the information on the editorial or Site or continue to post information about any companies the information contained herein is not intended to be used as the basis for investment decisions and should not be considered as investment advice or a recommendation. The information contained herein is not an offer or solicitation to buy, hold or sell any security. FinancialBuzz.com, members and affiliates are not responsible for any gains or losses that result from the opinions expressed on this editorial or Site, company profiles, quotations or in other materials or presentations that it publishes electronically or in print. Investors accept full responsibility for any and all of their investment decisions based on their own independent research and evaluation of their own investment goals, risk tolerance, and financial condition. FinancialBuzz.com. By accessing this editorial and website and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy, as may be amended from time to time. None of the content issued by FinancialBuzz.com constitutes a recommendation for any investor to purchase, hold or sell any particular security, pursue a particular investment strategy or that any security is suitable for any investor. This publication is provided by FinancialBuzz.com. Each investor is solely responsible for determining whether a particular security or investment strategy is suitable based on their objectives, other securities holdings, financial situation needs, and tax status. You agree to consult with your investment advisor, tax and legal consultant before making any investment decisions. We make no representations as to the completeness, accuracy or timeless of the material provided. All materials are subject to change without notice. Information is obtained from sources believed to be reliable, but its accuracy and completeness are not guaranteed. For our full disclaimer, disclosure and Terms of Use, please visit: http://www.financialbuzz.com.