The Buzz Surrounding: TAAT Lifestyle & Wellness Ltd. (CSE: TAAT) | Financial Buzz

The Buzz Surrounding: TAAT Lifestyle & Wellness Ltd. (CSE: TAAT)

About: 

TAAT Lifestyle & Wellness Ltd. is focused on hemp-based products that have been demonstrated to aid in improving health, quality of life, and overall wellness.

Taat Herb Co. provides a better-for-you alternative to tobacco that tastes and smokes as well as, or better than, traditional cigarettes.

Taat Beyond Tobacco™️ Hemp cigarettes effectively deliver high yielding CBD & CBG without the “high” and without the scent or taste of cannabis.

Our subsidiary Taat Herb Co. manufactures and sells premium hemp products

Our Behind the Buzz Show Featuring
TAAT Lifestyle & Wellness Ltd.:

Our Behind the Buzz Show Featuring
TAAT Lifestyle & Wellness Ltd.:

Investor Recap:

The Market

According to TAAT Over 50 million Americans are addicted to some form of nicotine. In fact, it is the most common addiction in America. The most common nicotine delivery systems are cigarettes & e-cigarettes Cigarette smoking is the leading cause of preventable disease and death in the United States Nearly 500k tobacco related deaths per year.

The Vape Epidemic: 

    • E-cigarettes have exploded in popularity
      among youth
    • Up to 31% of youth are potentially entering
      adulthood with nicotine addictions

Tobacco product use among high school students in the United States:

Learn More at: bit.ly/NYTS-2019
Source: National Youth Tobacco Survey, 2019

Hemp & The United States Farm Bill

The United States Farm Bill was signed into law on December 20, 2018, effectively removing hemp from the controlled substances list, and making hemp, along with derivative products, federally legal in the United States. 41 states allow for the cultivation of hemp for commercial purposes and you can now legally purchase and consume TAAT Beyond Tobacco Hemp Cigarettes in all states EXCEPT Utah.

The Reported  Benefits of CBD

TAAT Indicates that CBD is non-toxic and non-psychoactive, even at high levels, and carries no significant side effects. Many studies have shown the benefits that CBD can have for a variety of different ailments such as epilepsy, seizures, chronic pain, inflammation

TAAT HERB CO. – Beyond Tobacco™

    • Premium hemp cigarettes made from a proprietary blend of premium hemp that is exceptionally flavored with rich naturally occurring terpenes.
    • A better-for-you alternative to tobacco that tastes and smokes as well or better than traditional cigarettes
    • Taat hemp cigarettes are non-psychoactive & contain no tobacco, or nicotine, making them ideal for use as a tobacco replacement or cessation tool.

    • Effects of high yielding CBD and CBG but is Non-Psychoactive and does not deliver the scent or taste of cannabis.

Product Features

TAAT HEMP CIGARETTES

According to TAAT, while hemp can’t treat nicotine addiction, the act of smoking a cigarette can be replaced with a non-addictive hemp cigarette. It can help satisfy the oral fixation of smoking with zero tobacco, zero nicotine, and less than 0.3% THC* while delivering the better-for-you benefits of CBD with no psychoactive effects.

TAAT claims it will deploy marketing strategies and resources to communicate that its hemp cigarettes are a viable lternative to tobacco for retailers

TAAT also indicates that it will create an online presence and additional distribution through an eCommerce  function on the Company’s website taatusa.com and will also sell it’s products on the world’s largest marketplace, Amazon.

In the Media

Recent Developments

July 08, 2020 - The Company has obtained its first U.S. distribution deal with Dallas-based Worldwide Vape, which plans to distribute Taat Beyond Tobacco™ cigarettes in its tobacco and menthol varieties. WWV is one of the largest Texas-based wholesalers of vaping products, representing more than 100 brands.

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) announces that it has entered into a comprehensive distribution agreement on July 3, 2020 with Worldwide Vape Distribution (“WWV”) in which WWV plans to distribute both the tobacco and menthol versions of Taat Beyond Tobacco™ cigarettes. Given WWV’s significant presence in the state of Texas, in which the tobacco epidemic has received federal-level attention from the CDC1, the Company believes that its relationship with WWV can be helpful in attaining a presence in a potentially key market for the initial adoption of Taat Beyond Tobacco™ cigarettes, possibly in addition to other markets in which WWV does business as a distributor.

Based in northwest Dallas, WWV is one of the largest Texas-based wholesalers of premium vaping products with distribution partners in 38 U.S. states. Through its distribution partners, between direct and indirect relationships WWV collectively has access to more than 10,000 retail stores. In its distribution network, as well as on its online storefront, WWV carries dozens of varieties of liquified tobacco (also known as “e-juice”), as well as disposable electronic cigarettes, hardware, and accessories. Augmenting the customer experience with insights about getting the most from the vaping experience, WWV has a collection of more than 70 original articles on its blog. In total, WWV represents more than 100 brands. An overview of WWV’s brand portfolio can be viewed here: https://wwvape.com/brands

The Company recently announced in a June 22, 2020 press release that it was preparing to launch its tobacco-free and nicotine-free cigarettes to the market as a better-for-you alternative to traditional tobacco cigarettes. Taat Beyond Tobacco™ cigarettes contain a minimum of 50mg of CBD, which has been shown to mitigate tobacco withdrawals and reduce overall dependency on tobacco. The product of meticulous engineering, Taat Beyond Tobacco™ cigarettes are designed to emulate the smoking experience of a traditional cigarette between cigarette-style packaging, a proprietary blend of tobacco flavouring, and an enhanced volume of smoke exhaled. In the first phase of retail market testing described in the Company’s June 29, 2020 press release, users have indicated they observed no significant experiential differences between Taat Beyond Tobacco™ cigarettes and traditional tobacco cigarettes. Because many users of vaping products such as those distributed by WWV choose these products as a replacement for tobacco cigarettes, TAAT LTD anticipates that distributing its products alongside vaping products will position Taat Beyond Tobacco™ cigarettes among a receptive and knowledgeable audience.

Muhammad Abbas, Chief Executive Officer of WWV commented, “Ever since the health effects of tobacco smoking became widely known, many consumers have sought alternatives to smoking traditional cigarettes but have struggled to make a change because of how addictive of a habit smoking is. Vaping was a big step in helping consumers to make a positive change, which is what enabled us to build our business into what it is today. Admittedly, many smokers cannot adapt to vaping because of how different it is. TAAT LTD has addressed this by developing a ‘stick’ product that mimics a cigarette which is designed to deliver a substantially similar smoking experience. We are excited to offer Taat Beyond Tobacco™ cigarettes in both the tobacco and menthol varieties to our customers and retail partners as we expand our product offerings to include the latest and greatest innovations in alternatives to tobacco cigarettes.”

“WWV can be an important distribution partner for us for several reasons,” said Joe Deighan, Founder of TAAT LTD. “Their presence and reach in the tobacco cigarette alternatives category, especially in the state of Texas, can be key for us to establish our brand in the United States. Because WWV offers such a carefully-curated selection of premium vaping products, we consider their confidence in Taat Beyond Tobacco™ cigarettes to be a vote of confidence in our early-stage product, and we look forward to working with WWV to build our momentum as we seek to position ourselves in the tobacco industry.”

References

1 – https://www.cdc.gov/tobacco/about/osh/state-fact-sheets/texas/index.html

For Full Release:  https://www.globenewswire.com/news-release/2020/07/08/2059366/0/en/REPEAT-Beyond-Tobacco-Secures-First-U-S-Distribution-Deal-for-up-to-10-000-Retail-Stores-in-38-U-S-States.html

July 07, 2020 - Beyond Tobacco™ Secures First U.S. Distribution Deal for up to 10,000 Retail Stores in 38 U.S. States

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) announces that it has entered into a comprehensive distribution agreement on July 3, 2020 with Worldwide Vape Distribution (“WWV”) in which WWV plans to distribute both the tobacco and menthol versions of Taat Beyond Tobacco™ cigarettes. Given WWV’s significant presence in the state of Texas, in which the tobacco epidemic has received federal-level attention from the CDC1, the Company believes that its relationship with WWV can be helpful in attaining a presence in a potentially key market for the initial adoption of Taat Beyond Tobacco™ cigarettes, possibly in addition to other markets in which WWV does business as a distributor.

Based in northwest Dallas, WWV is one of the largest Texas-based wholesalers of premium vaping products with distribution partners in 38 U.S. states. Through its distribution partners, between direct and indirect relationships WWV collectively has access to more than 10,000 retail stores. In its distribution network, as well as on its online storefront, WWV carries dozens of varieties of liquified tobacco (also known as “e-juice”), as well as disposable electronic cigarettes, hardware, and accessories. Augmenting the customer experience with insights about getting the most from the vaping experience, WWV has a collection of more than 70 original articles on its blog. In total, WWV represents more than 100 brands. An overview of WWV’s brand portfolio can be viewed here: https://wwvape.com/brands

The Company recently announced in a June 22, 2020 press release that it was preparing to launch its tobacco-free and nicotine-free cigarettes to the market as a better-for-you alternative to traditional tobacco cigarettes. Taat Beyond Tobacco™ cigarettes contain a minimum of 50mg of CBD, which has been shown to mitigate tobacco withdrawals and reduce overall dependency on tobacco. The product of meticulous engineering, Taat Beyond Tobacco™ cigarettes are designed to emulate the smoking experience of a traditional cigarette between cigarette-style packaging, a proprietary blend of tobacco flavouring, and an enhanced volume of smoke exhaled. In the first phase of retail market testing described in the Company’s June 29, 2020 press release, users have indicated they observed no significant experiential differences between Taat Beyond Tobacco™ cigarettes and traditional tobacco cigarettes. Because many users of vaping products such as those distributed by WWV choose these products as a replacement for tobacco cigarettes, TAAT LTD anticipates that distributing its products alongside vaping products will position Taat Beyond Tobacco™ cigarettes among a receptive and knowledgeable audience.

Muhammad Abbas, Chief Executive Officer of WWV commented, “Ever since the health effects of tobacco smoking became widely known, many consumers have sought alternatives to smoking traditional cigarettes but have struggled to make a change because of how addictive of a habit smoking is. Vaping was a big step in helping consumers to make a positive change, which is what enabled us to build our business into what it is today. Admittedly, many smokers cannot adapt to vaping because of how different it is. TAAT LTD has addressed this by developing a ‘stick’ product that mimics a cigarette which is designed to deliver a substantially similar smoking experience. We are excited to offer Taat Beyond Tobacco™ cigarettes in both the tobacco and menthol varieties to our customers and retail partners as we expand our product offerings to include the latest and greatest innovations in alternatives to tobacco cigarettes.”

“WWV can be an important distribution partner for us for several reasons,” said Joe Deighan, Founder of TAAT LTD. “Their presence and reach in the tobacco cigarette alternatives category, especially in the state of Texas, can be key for us to establish our brand in the United States. Because WWV offers such a carefully-curated selection of premium vaping products, we consider their confidence in Taat Beyond Tobacco™ cigarettes to be a vote of confidence in our early-stage product, and we look forward to working with WWV to build our momentum as we seek to position ourselves in the tobacco industry.”

References

1 – https://www.cdc.gov/tobacco/about/osh/state-fact-sheets/texas/index.html

For Full Release:  https://www.globenewswire.com/news-release/2020/07/07/2058929/0/en/Beyond-Tobacco-Secures-First-U-S-Distribution-Deal-for-up-to-10-000-Retail-Stores-in-38-U-S-States.html

July 06, 2020 - REPEAT – Menthol Variety of Beyond Tobacco™ to Enter the Global Market as an Alternative to Traditional Menthol Cigarettes

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) has identified a significant opportunity to compete in the menthol cigarettes category of the global tobacco market with its menthol variety of Taat Beyond Tobacco™ cigarettes. At a global level, the menthol cigarette category was valued by Grand View Research at USD $80 billion in 2018, with a predicted compounded annual growth rate of 3.1% between 2019 and 20251. Despite this projected growth, the Company believes that there is significant unmet demand which can potentially continue to be unmet as several government bodies worldwide have banned or have sought to ban menthol cigarettes, which began with a nationwide ban being passed in Brazil in 20122, with Canada following closely thereafter finalizing a federal ban on menthol cigarettes in October 20173. Characterized by a unique cooling sensation from menthol (a substance derived from plants such as peppermint and spearmint), menthol cigarettes are believed by many smokers to be less harmful than traditional tobacco cigarettes, although according to the U.S. National Cancer Institute there is no evidence to substantiate this notion4.

The Company has developed Taat Beyond Tobacco™ cigarettes as a better-for-you alternative to traditional cigarettes in an “Original” tobacco flavour, as well as a “Menthol” version, neither of which contain nicotine or tobacco. The user experience of Taat Beyond Tobacco™ cigarettes is designed to replicate that of a traditional cigarette between the “stick” format, cigarette-style packaging, a proprietary flavouring blend, and an enhanced volume of smoke exhaled. Taat Beyond Tobacco™ cigarettes each contain a minimum of 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown to mitigate tobacco withdrawals and reduce dependency. Initial retail market testing of Taat Beyond Tobacco™ cigarettes, as detailed in the Company’s June 29, 2020 press release, yielded overwhelmingly positive responses from users, whose anecdotes formed a general consensus that there were no significant experiential differences between Taat Beyond Tobacco™ cigarettes and legacy tobacco products.

Menthol, which is also commonly used in non-tobacco products such as lozenges, ointments, and candy, was first added to cigarettes in the 1920s. The tobacco industry presented menthol cigarettes as a supposedly healthier alternative to regular cigarettes, which was part of a strategy to target beginner smokers who had health concerns regarding smoking4Kools, the first major brand of menthol cigarettes, was founded in 1933 and gained a 2.2% market share by 1935 with the purported benefit of “throat comfort”. Beginning in the mid-1950s, tobacco producers also began offering menthol cigarettes under standalone brands, including R.J. Reynolds (Salem), Lorillard (Newport, Spring), and Philip Morris (Alpine)5.

Following several decades of popularity for menthol cigarettes, in 2012 the World Health Organization published guidelines recommending regulation of ingredients that seek to make tobacco smoking more attractive, to include the use of flavours such as menthol6. To date, nationwide bans have been passed in Brazil2 and Canada3, as well as across the European Union7. In February 2020, the United States House of Representatives approved a bill on a 213-195 vote which would include banning cigarette flavouring such as menthol8.

The Company believes that several current factors create an environment in which the menthol variety of Taat Beyond Tobacco™ cigarettes can potentially thrive. Foremost, there is a sustained demand for menthol cigarettes in jurisdictions in which they remain legal. As of 2018, menthol cigarettes represented 36% of all cigarettes sold in the United States, the highest ever proportion since reporting of such data by major tobacco companies was required9. A 2010 estimate by Philip Morris also showed that menthol cigarettes had a 49.4% market share in the Philippines10. Additionally, as of this writing there are no known competitor products that offer a cigarette-like smoking experience that specifically imitates menthol cigarettes. Between potentially being market-ready in just a matter of months and the combination of demand for and regulatory action against menthol cigarettes, TAAT LTD is confident in the early-stage and long-term prospects for Taat Beyond Tobacco™ cigarettes.

A chart accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7200bba6-8493-4269-a54c-51140ed7b8e5

For Full Release: https://www.globenewswire.com/news-release/2020/07/06/2057825/0/en/REPEAT-Menthol-Variety-of-Beyond-Tobacco-to-Enter-the-Global-Market-as-an-Alternative-to-Traditional-Menthol-Cigarettes.html

July 03, 2020 - https://www.globenewswire.com/news-release/2020/07/02/2056825/0/en/Taat-Herb-Co-Completes-Initial-Digital-Rollout-Including-Corporate-Introduction-Video.html

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) has identified a significant opportunity to compete in the menthol cigarettes category of the global tobacco market with its menthol variety of Taat Beyond Tobacco™ cigarettes. At a global level, the menthol cigarette category was valued by Grand View Research at USD $80 billion in 2018, with a predicted compounded annual growth rate of 3.1% between 2019 and 20251. Despite this projected growth, the Company believes that there is significant unmet demand which can potentially continue to be unmet as several government bodies worldwide have banned or have sought to ban menthol cigarettes, which began with a nationwide ban being passed in Brazil in 20122, with Canada following closely thereafter finalizing a federal ban on menthol cigarettes in October 20173. Characterized by a unique cooling sensation from menthol (a substance derived from plants such as peppermint and spearmint), menthol cigarettes are believed by many smokers to be less harmful than traditional tobacco cigarettes, although according to the U.S. National Cancer Institute there is no evidence to substantiate this notion4.

The Company has developed Taat Beyond Tobacco™ cigarettes as a better-for-you alternative to traditional cigarettes in an “Original” tobacco flavour, as well as a “Menthol” version, neither of which contain nicotine or tobacco. The user experience of Taat Beyond Tobacco™ cigarettes is designed to replicate that of a traditional cigarette between the “stick” format, cigarette-style packaging, a proprietary flavouring blend, and an enhanced volume of smoke exhaled. Taat Beyond Tobacco™ cigarettes each contain a minimum of 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown to mitigate tobacco withdrawals and reduce dependency. Initial retail market testing of Taat Beyond Tobacco™ cigarettes, as detailed in the Company’s June 29, 2020 press release, yielded overwhelmingly positive responses from users, whose anecdotes formed a general consensus that there were no significant experiential differences between Taat Beyond Tobacco™ cigarettes and legacy tobacco products.

Menthol, which is also commonly used in non-tobacco products such as lozenges, ointments, and candy, was first added to cigarettes in the 1920s. The tobacco industry presented menthol cigarettes as a supposedly healthier alternative to regular cigarettes, which was part of a strategy to target beginner smokers who had health concerns regarding smoking4Kools, the first major brand of menthol cigarettes, was founded in 1933 and gained a 2.2% market share by 1935 with the purported benefit of “throat comfort”. Beginning in the mid-1950s, tobacco producers also began offering menthol cigarettes under standalone brands, including R.J. Reynolds (Salem), Lorillard (Newport, Spring), and Philip Morris (Alpine)5.

Following several decades of popularity for menthol cigarettes, in 2012 the World Health Organization published guidelines recommending regulation of ingredients that seek to make tobacco smoking more attractive, to include the use of flavours such as menthol6. To date, nationwide bans have been passed in Brazil2 and Canada3, as well as across the European Union7. In February 2020, the United States House of Representatives approved a bill on a 213-195 vote which would include banning cigarette flavouring such as menthol8.

The Company believes that several current factors create an environment in which the menthol variety of Taat Beyond Tobacco™ cigarettes can potentially thrive. Foremost, there is a sustained demand for menthol cigarettes in jurisdictions in which they remain legal. As of 2018, menthol cigarettes represented 36% of all cigarettes sold in the United States, the highest ever proportion since reporting of such data by major tobacco companies was required9. A 2010 estimate by Philip Morris also showed that menthol cigarettes had a 49.4% market share in the Philippines10. Additionally, as of this writing there are no known competitor products that offer a cigarette-like smoking experience that specifically imitates menthol cigarettes. Between potentially being market-ready in just a matter of months and the combination of demand for and regulatory action against menthol cigarettes, TAAT LTD is confident in the early-stage and long-term prospects for Taat Beyond Tobacco™ cigarettes.

A chart accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7200bba6-8493-4269-a54c-51140ed7b8e5

For Full Release: https://www.globenewswire.com/news-release/2020/07/03/2057563/0/en/Menthol-Variety-of-Beyond-Tobacco-to-Enter-the-Global-Market-as-an-Alternative-to-Traditional-Menthol-Cigarettes.html

July 02, 2020 - Taat Herb Co. Completes Initial Digital Rollout Including Corporate Introduction Video

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (FRANKFURT: 2TP2) (the “Company” or “TAAT LTD”) is pleased to announce it has recently completed its initial digital media rollout, to include the launch of its official website and social media channels, as well as the release of its corporate introduction video. The Company is taking aim at the US $814 billion global tobacco marketplace with the planned launch of its flagship product Taat Beyond Tobacco™ cigarettes, a better-for-you smoking alternative which emulates the experience of smoking a traditional tobacco cigarette. In preparation for the planned Q4 2020 launch of Taat Beyond Tobacco™ cigarettes, the Company has been establishing its online and digital presence to avail information about TAAT LTD and Taat Beyond Tobacco™ cigarettes to the general public. In late June, the Company launched its homepage, began social media campaigns on each of Facebook, Twitter, and Instagram, and published an introduction video in which the Company’s management narrates the Company’s story and its plans for positioning itself in the tobacco industry.

TAAT LTD Official Website

To offer a centralized, comprehensive information resource for prospective investors, Taat Beyond Tobacco™ cigarette users, vendors and distribution partners, and the general public alike, the Company has designed its official website to provide an abundance of insights about the Company, its products, and the market it intends to penetrate. A dedicated investor section allows users to view the Company’s latest presentation deck and press releases. Further, an e-commerce function powered by Shopify has been integrated into the website to allow for immediate activation for direct-to-consumer sales upon the official release of Taat Beyond Tobacco™ cigarettes.

The TAAT LTD official website can be accessed at the following link: http://taatusa.com.

For full release: https://www.globenewswire.com/news-release/2020/07/02/2056825/0/en/Taat-Herb-Co-Completes-Initial-Digital-Rollout-Including-Corporate-Introduction-Video.html

June 29, 2020 - Initial Retail Market Testing of Taat Hemp Cigarettes Yields Excellent User Feedback and Reorders from Over 75% of Retailers

 

TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (the “Company” or “TAAT LTD”) is pleased to announce the successful completion of the first phase of initial retail market testing for Taat hemp cigarettes, which resulted in especially positive responses from users of the product. Beginning in early May 2020, “test” versions of Taat hemp cigarettes were offered for sale at more than 50 retail locations in Nevada and Southern California with an objective of soliciting feedback from users. Over the duration of this phase, users consistently gave testimonies about Taat hemp cigarettes that reflected their satisfaction with the product as an acceptable replacement for legacy tobacco products. This feedback was corroborated by a high rate of repeat purchases, which resulted in a reorder rate of more than 75% from participating retailers whose supply of Taat hemp cigarettes sold out during this first phase.

In its June 22, 2020 press release, the Company announced that its flagship brand Taat Herb Co. was preparing to launch Taat hemp cigarettes as a better-for-you alternative to traditional tobacco products. Taat hemp cigarettes are tobacco-free and nicotine-free, and are designed to emulate traditional cigarettes by replicating experiential elements to include the “stick” format, cigarette-style packaging, the taste and scent of tobacco from a proprietary flavouring blend, and an enhanced volume of smoke exhaled. To assist users in potentially attaining a seamless transition off of tobacco cigarettes, Taat hemp cigarettes contain at least 50mg of CBD per stick, which has been shown to mitigate tobacco withdrawal symptoms and reduce dependency. To also provide the product’s potential benefits to users who wish to quit menthol cigarettes, Taat hemp cigarettes are also offered in an “Menthol” flavour in addition to an “Original” tobacco flavour.

The purpose of the first phase of retail market testing of Taat hemp cigarettes was to collect responses from initial users of the product. Feedback was sought regarding users’ acceptance of Taat hemp cigarettes as an alternative to traditional tobacco, their “smokability” in comparison to traditional cigarettes or other alternatives, and the overall presentation of the product from the perspective of an early-stage user. Responses from users consistently supported that the experience of smoking Taat hemp cigarettes was comparable to traditional tobacco cigarettes. Moreover, users demonstrated a clear understanding of the potential benefits of Taat hemp cigarettes as an alternative to smoking tobacco.

Final results of research conducted in this first testing phase are expected to be made available by mid-July 2020. Subsequently, it is planned for the Company to begin a second phase of research in which an intensive series of focus groups will be held to gather more detailed responses, which can also be segmented by standard market research criteria to provide Taat Ltd potentially useful insights that can be used in the creation of positioning strategies for Taat hemp cigarettes.

Taat Ltd Founder Joe Deighan commented, “The first phase of testing is always the moment of truth with any new product. After years of research and development, the product’s reception by its target audience is the most informative indicator of the product’s quality, innovativeness, and relevance to the intended user base. We are ecstatic to have received such glowing responses regarding Taat hemp cigarettes as a better-for-you alternative to tobacco cigarettes, especially since such feedback was substantiated by additional purchases from the participating retailers that resulted in reorders from more than 75% of stores carrying the test product once they ran out. We believe that the results of this first phase can foreshadow similar results in the focus groups that we plan to conduct in the second phase. We look forward to holding those focus groups as early as this summer, which we hope will further contribute to our momentum leading up to our planned official launch in Q4 2020.”

For full release: https://www.globenewswire.com/news-release/2020/06/29/2054570/0/en/Initial-Retail-Market-Testing-of-Taat-Hemp-Cigarettes-Yields-Excellent-User-Feedback-and-Reorders-from-Over-75-of-Retailers.html

June 22, 2020 - Taat Herb Co. to Launch Hemp Cigarette as a Novel Alternative to Big Tobacco Products

TAAT LIFESTYLES & WELLNESS LTD. (CSE: TAAT) (the “Company” or “TAAT LTD”) is pleased to announce it is preparing to launch its flagship brand Taat Herb Co., which has developed a tobacco-free and nicotine-free alternative to traditional tobacco cigarettes to be marketed under the Taat brand name. Taat hemp cigarettes are flavoured with naturally-occurring terpenes as well as a proprietary blend of tobacco flavouring which contributes to a user experience emulating that of a traditional cigarette. Taat hemp cigarettes also contain a minimum of 50mg of cannabidiol (“CBD”, a non-psychoactive derivative of hemp), which has been shown to impart numerous benefits to tobacco users who wish to quit, including the alleviation of tobacco withdrawals and the overall reduction of tobacco dependency. The Company anticipates that Taat hemp cigarettes will officially be launched in fall 2020. With worldwide tobacco-related deaths now topping eight million fatalities per year1, it is clear that the time has come to introduce attractive alternatives to traditional cigarettes to encourage and facilitate positive long-term change for tobacco users.

Data from the CDC2 indicates that 68% of adult smokers said in 2015 that they wanted to quit smoking, and 55.1% of adult smokers said in 2018 that they had attempted to quit in the past year, though only 7.5% successfully quit smoking in that timeframe. A common approach to quitting smoking is the use of nicotine replacement therapy (“NRT”) which has been shown to double a smoker’s chances of quitting; however NRT does not mitigate withdrawal symptoms or cravings3. To address this, the user experience of Taat hemp cigarettes has been meticulously engineered to replicate each and every aspect of the experience of smoking traditional cigarettes. This includes an identical packaging format, a scent that matches natural tobacco with no trace odours of hemp, and an enhanced volume of exhaled smoke that resembles smoke exhaled from smoking a tobacco cigarette. By duplicating these seemingly minor attributes as well as satisfying the “hand to mouth” habit, anecdotal responses from users in informal trials of Taat hemp cigarettes have indicated that there are no significant experiential differences between Taat hemp cigarettes and legacy tobacco products. Taat hemp cigarettes are offered in “Original” and “Menthol” flavours.

TAAT LTD founder Joe Deighan is an experienced entrepreneur in the tobacco alternatives space. In 2012, Deighan founded vapourizer liquid producer JJuice LLC (“JJuice”) as a result of his passion for the smoking alternative commonly known as “vaping”, which was instrumental to Deighan in overcoming his tobacco habit. JJuice was “bootstrapped” with no investor capital, ultimately perfecting a proprietary formula that gained popularity, leading to a presence of JJuice in stores across all 50 U.S. states and in 26 countries internationally, in addition to private label production for other brands. In August 2017, JJuice was acquired from Deighan with no debt by Dallas-based Global Tobacco LLC for the cash sum of US $840,000. As part of this acquisition deal, Deighan was appointed CEO of America Juice Co. (“AJC”), another vapourizer liquid producer for other brands on a private label basis as well as AJC’s own in-house brands. While in this role, Deighan was inspired to create a “hemp cigarette”, something that did not yet exist on the market. Deighan ultimately elected to pursue this idea independently, leading to resignation from his role as CEO of AJC in June of 2019, and subsequently forming the Company.

The Company’s go-to-market plan is currently being finalized with a planned large-scale test sampling of Taat hemp cigarettes on a trial basis in retail storefronts throughout the state of Nevada. At this time, the Company is pursuing relationships with retail and distribution partners with an objective of establishing initial points of sale for Taat hemp cigarettes. Upon the launch of Taat hemp cigarettes, which is expected to occur in Q4 2020, the Company will utilize online channels to facilitate sales. Shortly thereafter, the Company expects that Taat hemp cigarettes will be available in retail stores in select markets in the United States.

For full release: https://www.globenewswire.com/news-release/2020/06/22/2051342/0/en/Taat-Herb-Co-to-Launch-Hemp-Cigarette-as-a-Novel-Alternative-to-Big-Tobacco-Products.html

June 18, 2020 - TAAT Lifestyle name change from Molori, CSE listing

 

See New Listing (C-TAAT) TAAT Lifestyle & Wellness Ltd

CSE bulletin 2020-0630

The common shares of TAAT Lifestyle & Wellness Ltd. have been approved for listing on the Canadian Securities Exchange.

Listing and disclosure documents will be available on the CSE website on the trading date.

TAAT Herb Co., the flagship brand of TAAT Lifestyles & Wellness, is an early-stage life sciences company based in Las Vegas, Nev., innovating nicotine-free, tobacco-free and low-tar alternatives to traditional cigarettes. With a unique proprietary blend of all-natural ingredients and meticulous engineering of the user experience, TAAT’s tobacco-flavoured cigarettes emulate every aspect of legacy tobacco products with no noticeable compromise to the user. Enhanced with cannabidiol (BD), a non-psychoactive derivative of hemp, TAAT cigarettes provide benefits that include the mitigation of tobacco withdrawals and the reduction of tobacco dependency. With an expert-led go-to-market strategy, TAAT’s objective is to position itself in the $925-billion (U.S.) global tobacco industry to capitalize on the growing worldwide demand for better-for-you alternatives to traditional cigarettes.

 

Issuer:  TAAT Lifestyle & Wellness

Security type:  common shares

Symbol:  TAAT

Number of securities issued and outstanding:  66,690,700

Number of securities reserved for issuance:  15,464,819

CSE sector:  life sciences

Cusip No.:  87320L 10 3

ISIN:  CA 87320L 10 3 1

Board lot:  500

Trading currency:  Canadian dollar

Trading date:  June 22, 2020

Other exchanges:  not applicable

Fiscal year-end:  Oct. 31

Transfer agent:  National Securities Administrators Ltd.

 

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