The Buzz Surrounding UMG Media Ltd. (TSX-V: ESPT) | Financial Buzz

The Buzz Surrounding UMG Media Ltd. (TSX-V: ESPT)



UMG Online is an eSports website, a  next-generation gaming experience. With origins as a LAN event provider, the company set to branch out into the online gaming world. We are your source for daily tournaments and ladders, offered on multiple games across various platforms.



UMG was founded in 2012 and is well established in the esports industry with approximately 2M registered users and in excess of 17,200,000 matches played live and online through its platform.

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Play head-to-head on your favorite games and earn real money with each victory.


Take on multiple opponents in a round-by-round competitions with cash prizes on the line.


Competitive games with thousands of dollars in end-of-season prizing up for grabs.

  • Friday Fortnite, our most successful influencer series ever. Huge names like Faze Clan and MrBeast have become involved and offered up title sponsorships in the past.
  • During our first three weeks the biggest names on Twitch, YouTube, and more competed for $10,000 in prizing, while we gave away another $10,000 to our stream viewers. We also garnered over 18,000,000+ live views including all streams.
  • In week 2 alone, Ninja, Pewdiepie, and Ceeday all pulled 1M+ live views on three different platforms.
  • UMG has teamed up with Keemstar to host a brand new series in the world of Minecraft. Players from all across Twitch and YouTube will compete on our fully-customizable Minecraft server for up to $10,000 in prizing.
  • This series has also spawned a public “Minecraft Monday” server, ran by the original Hungry Games server team. The server boasts over 71,000 players, and will act as the location for all of the series qualifiers. 
  • UMG Events began hosting an invite-only Gears of War series where the biggest teams in the Gears scene, including Reciprocity, Syn, Rise Nation, and more will battle it out for $500 in prizing each week.
  • Brackets fill easily each week as more and more Gears players are starting to choose the UMG site as the place to place tournaments, wager matches, and more.




“Our goal is to provide thousands in the Gears community with a weekly event to give the community a great piece of competitive content to watch and enjoy ahead of the Gears of War 5 release this September.”





  • UMG began hosting weekly Call of Duty Black Ops 4 events. These will be free to enter,
    Activision-sanctioned events for any team that wishes to sign up.
  • Over the course of this series both pro and amateur Call of Duty teams will battle it out
    online for $2,500 in prizing each week.
  • This series is in part an effort to provide a unique and fresh tournament series to a title that historically been one of our most popular on the site.



130M + Social and Visual Media Followers


40M + Social and Visual Media Followers


6.3M + Social and Visual Media Followers


11M + Social and Visual Media Followers


3.4M + Social and Visual Media Followers


6.7M + Social and Visual Media Followers


4.2M + Social and Visual Media Followers


4.4M + Social and Visual Media Followers



Across all social media channels


Since June 1st 2019


Since June
1st 2019


Since June
1st 2019



Since June
1st 2019


Since June 1st 2019

Recent Developments

September 16, 2019 - UMG Extends NAB Shows Relationship With New York City Activation

UMG Media Ltd. (TSXV: ESPT) (“UMG” or the “Corporation“) through Activate Entertainment is pleased to share an extension of the relationship with the National Association of Broadcasters “NAB Show”, through the New York City Activation scheduled for October 16-17, 2019.

NAB Show serves as a hub for media, entertainment and technology professionals. Activate Entertainment will operate the esports attraction at NAB Show for the 2019 New York and 2020 Las Vegas shows. UMG’s Events and Production Manager, Chris Iaquinta, will also serve as the Esports Director for NAB Show. NAB Show, Activate and UMG are committed to the advancement of esports production and look forward to pairing endemic industry leaders from both the esports and broadcast worlds together to lead the charge at NAB Show.

On top of this announcement, Activate Entertainment acted as the live-stream, production and deliverable fulfillment agency for the Caesars/Spider-Man: Into the Spider-Verse event which was nominated and received an honorable mention for the ‘Best Non-Endemic Brand Activation’ category at the 2019 Tempest Esports Business Awards. This category included Mastercard/Twitch/Riot Games, ELEAGUE/Air Force, Totino’s/100 Thieves and TSM/Dr Pepper. “UMG/Activate is thrilled to have been not only nominated but awarded honorable mention with such an esteemed group. We are devoted to continuing the advancement of the esports industry and immersing new groups to our world. Activate has and will continue to operate unique activations in gaming and this is just the next of many to come.” states UMG CEO, Dave Antony.

In addition, as an update on the Activate Entertainment acquisition, it’s expected to close within the next week, as we are only awaiting regulatory approval.

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September 4, 2019 - UMG to Operate Gears of War 5 Launch Event

UMG Media Ltd. in partnership with GFUEL, Scuf Gaming and VIPbets are pleased to announce the Gears of War 5 launch event. This event is a one of a kind event being broadcast live from UMG’s studio. For 48 hours, starting at 9PM on September 5, UMG will transform it’s streaming studio into a live events destination. This event will feature pro players and personalities from Gears of War esports in a format that hasn’t yet been done in the Gears of War community.

Gears of War 5 releases on Friday and UMG plans to be at the forefront of the launch with their broadcast and online platform competition offerings. UMG is operating a 48-hour live broadcast with a mix of professional players and influencers playing the game and working to climb the leaderboards as they rush to hit the highest level possible in the 48-hour timeframe. Along with this main broadcast, UMG will be running a secondary stream with those players practicing and having a more direct line to communicate with fans and competitors new to the Gears of War community.

The partners, influencers and professionals attending include FraNChiS, Soto, Ribs and have a total social following of over 6,000,000. To coincide with the broadcasts, UMG is running dozens of tournament offerings with multiple game-type options to give all levels of players a fantastic opportunity to compete.

UMG continues to add original broadcast content to it existing schedule of events. GFUEL, Scuf Gaming and VIPbets, see the tremendous value in the UMG broadcast viewer demographic, the much sought after millennials. ,”Our team is excited to be part of the launch of Gears of War 5 and bring a new activation to the GoW world that hasn’t yet been done for their community. This is just another example of our commitment to growing the UMG player base and expanding the Gears of War competitive scene.” said UMG CEO, Dave Antony. “The Gears of War 5 Launch event will provide yet another opportunity for UMG to capitalize on its ability to broadcast and distribute unique content to its engaged users.”

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August 27, 2019 - UMG Enters into an Agreement to Acquire Victor's Gold LAN and Casino esports Platform Provider

UMG Media Ltd. announced that it has entered into an agreement to acquire Victor’s Gold. Victor’s Gold is a game mode development company, which provides operators with a platform to run unique events in managed esports titles.

Victor’s Gold provides P2P tournaments and game modes to monetize in-game events that can occur on a consistent basis. Victor’s Gold introduced a distinct game mode, ‘Mercs’ for Counter-Strike which is compatible with most popular shooter games that allows for every in-game engagement to be a point of cash contest. Victor’s Gold’s established base in CS:GO, League of Legends, DOTA2 and PUBG, expands UMG’s influence in the online competitive gaming world and opens new doors for future sponsorship and broadcast activations. Victor’s Gold has operated its Merc Tournament Series at numerous LAN centers in the US and has plans to expand into the casino setting as well as additional LAN centers.

UMG CEO, Dave Antony, had this to say about the acquisition: “The introduction of Victor’s Gold to UMG will allow for many exciting new opportunities for our brand. We’re ecstatic to be able to expand our reach into CS:GO, League of Legends and more with Victor’s Gold and have plans to integrate it into UMG’s platform.”

Victor’s Gold CEO, Ben Abramowitz, commented: “Victor’s Gold is really excited at the prospect of taking our original game content to the next level. An acquisition by UMG would provide Victor’s Gold with a massive boost to capabilities and access to media distribution channels vital to exponential growth.”

In consideration for the acquisition of Victors Gold (the “Transaction”), UMG will issue 1,000,000 Common Shares at a price of $0.30 per share. The Transaction is subject to due diligence and regulatory approval, including the acceptance of the TSX Venture Exchange. The Transaction is an arm’s length transaction.

Closing is expected in the next 30 days.

As well, UMG is pleased to announce that it has retained the services of Independent Trading Group (“ITG”) to conduct market making services. ITG will trade shares of UMG on the TSX Venture Exchange (“Exchange”) with the objective of maintaining a reasonable market and improving the liquidity and stability of UMG common shares in compliance with the policies and guidelines of the Exchange. Under the terms of UMG’s agreement with ITG, ITG will receive $5,000 per month for their services. The agreement will continue in effect on a month to month basis and will automatically renew for subsequent monthly terms unless terminated by either party.  There are no performance factors contained in the agreement between ITG and UMG and ITG will not receive any shares or options from UMG as compensation for their services. The arrangement with ITG is subject to Exchange acceptance.

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August 20, 2019 - UMG To Operate the Esports Attraction at the LA County Fair

UMG Media Ltd. announced that it will operate the Esports Gaming World (EGW) at the Los Angeles County Fair. EGW is a full 19-day premier attraction located in the massive 42,000sqft esports hall. EGW takes place during the LA County Fair, which sees over 1.3 million visitors.

The featured attractions operated by UMG/Activate at EGW include:

  • The Main Stage – Over 19 days of nonstop esports and gaming on the main stage at EGW. Guests and attendees get the opportunity to enjoy the full professional esports experience by participating in events on the featured stage.
  • PC Gaming World – Dozens of stations featuring daily free tournaments, as well as multiple free-to-play premium computer stations featuring the latest and greatest esports and competitive gaming titles. PC Gaming World will also feature its own programming of daily events to enjoy.
  • Console Gaming World – Exclusive console gaming lounge that comes fully stocked with high-end systems loaded up with the most exciting console games available today.
  • Battle Royale City – Inspired by the hottest gaming trend in the country, Battle Royale City features big-screen TVs and non-stop gameplay featuring your favorite BR games and titles

“EGW at the Los Angeles County Fair will bring tremendous exposure for UMG. This is one of the best examples of the work done by Activate and the tremendous value Activate brings to UMG, commented Dave Antony, CEO of UMG. “We are very excited about this and future events to be produced.”

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August 7, 2019 - UMG Enters into an Agreement to Acquire Activate Entertainment LLC.

UMG Media Ltd. announced that it has entered into an agreement to acquire Activate Entertainment LLC (“Activate“). Activate is a creative management and production services company that specializes in esports events and activations.

  • In 2019, Activate has produced a number of major esports events, including the “Esports Experience” at the National Advertising Broadcaster (NAB) Show in Las Vegas, and the “Panasonic Esports Arena” at InfoComm in Orlando
  • Activate works with hospitality brands such as Marriott International and Caesars Entertainment on their esports initiatives
  • Activate helps corporate brands such as Panasonic and Roland develop points of entry into the esports industry
  • Activate has produced top-tier livestream productions for clients at major shows including E3, San Diego Comic Con, Dell Technologies World and The World Series of Poker

Activate has offices in both Las Vegas and Los Angeles and is led by Chris Iaquinta and Dirk Hagen, who have combined over 40 years experience in the event management and production industry, with a focus on turnkey, custom activations for a wide variety of entertainment industries, both gaming related and beyond.

“Bringing Activate into UMG will greatly expand the services and expertise of UMG in the esports event management side of the industry,” commented Dave Antony, CEO of UMG. “Being able to add the experience of Chris and Dirk will be invaluable as UMG expands.”

Activate was responsible for the broadcast, production and execution of over three dozen live premium esports and video game activations in the last calendar year, bringing their nearly four decades of professional execution and delivery to bear. Activate also serves as the Director of Gaming and Esports for various entities, including NAB Show and the Metarama Gaming Festival. 

“UMG represents the perfect structural partner that will allow our newly unified businesses to further raise the standard for esports livestreams and event productions”, said Chris Iaquinta, President of Activate Entertainment. “Together, our ability to provide professional results and deliverables to clients, partners and customers will be greatly amplified.”

In consideration for the acquisition of Activate (the “Transaction”), UMG will issue 2,333,333 Common Shares at a price of $0.30 per share. The shareholders of Activate have the ability to receive $3,000,000 in additional common shares (“Performance Shares”) of UMG. The Performance Shares will be earned over the 18 month period following the closing of the transaction. The number of Performance Shares to be issued will be based directly on the gross revenue of Activate and will be issued at the 10 day weighted average price of UMG shares at the time of issue. The Transaction is subject to due diligence and regulatory approval, including the acceptance of the TSX Venture Exchange. The Transaction is an arm’s length transaction.

Closing is expected to occur in the next 30 days.

For full release:

July 29, 2019 - FORTNITE WORLD CUP Dominated by UMG Series Competitors

 UMG Media Ltd. (TSX-V: ESPT) Legends were made and champions were crowned this weekend in New York City at the Fortnite World Cup. With over $30,000,000USD awarded to players in the Solos, Duos, Creative and Pro/AM World Championships, countless lives were changed from a few flights on Fortnite’s Battle Bus.

Out of the four world championship events, all four were won by players of UMG’s Friday Fortnite. Bugha, a 16-year old reigning from Pennsylvania just won the most recent Friday Fortnite on July 19, 2019 and went on to win $3,000,000USD and claim the title of Fortnite World Champion. Aquaa took home $1,500,000USD in the duos championship. Friday Fortnite regulars, Cizzorz and Airwaks won the Creative World Championship and Pro/AM at the World Cup respectively. Countless other Friday Fortnite competitors finished top ten in the world taking home a combined $9,287,500.

UMG’s CEO, Dave Antony had this to say regarding UMG series players performance at the World Cup:

“I want to congratulate everyone who participated in the Fortnite World Cup on their achievements and give a special shoutout to the four newly crowned world champions who participate in UMG’s broadcast events, along with all other UMG players at the event. Everyone at UMG loves the game, the competitions and most importantly the players and community. We look forward to kicking off more Fortnite initiatives through the remainder of 2019 to give more players a platform to kickoff their competitive gaming careers.”

UMG has increased their Fortnite offerings in the recent months to meet the demand set forth by the competitive gaming community for their competitions. Since 2019 started, UMG has had over 110,000 Fortnite tournament signups. Between the gaming platform and their initiatives on the influencer side, UMG is in a unique situation to capture a large percent of the Fortnite market.

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July 24, 2019 - Keemstar Partners with UMG to Host Influencer Series

UMG Media Ltd. (TSX-V: ESPT) (“UMG” or the “Corporation“) and Keemstar, as they have brought back the largest influencer series ever, Friday Fortnite. Millions of viewers each week tune in to watch the UMG casters cover the world’s most popular streamers and pro players as they face off in teams of two to claim the top prize. Names like Ninja, DrDisRespect, TimTheTatMan, and more have shown support of the series by participating. The series has attracted sponsors like GFuel, HyperX, Pink City, and more bringing in over US$150,000 in sponsorship revenue over the course of six weeks. The series has had more than 30,000,000 live views when combining all the streams that are highlighted. UMG’s own Twitch channel,, has been averaging almost 20,000 concurrent viewers.

With the success of Friday Fortnite, Keemstar and UMG have recently expanded to another one of the hottest games in the world, Minecraft. Like Friday Fortnite, influencers compete against one another each week for prizing, but this time there’s a twist: Minecraft Monday features multiple game modes, requiring influencers to perform well in many different situations. Chaos ensues, and it makes for a great viewing experience. The Monday series has had more than 10,000,000 live views when combining all the streams that are highlighted. UMG’s own Twitch channel,, has been averaging approximately 3,000 concurrent viewers. Unlike UMG’s other series, Minecraft Monday has not only a private server for these matches, but a public server where thousands can join in and play the same game modes and maps that they see in the series. UMG also has the advantage of being able to add sponsor branding inside the game itself, consequently, exposure for our sponsors not only goes to our stream viewers, but to the participant’s streams as well.

Keemstar and UMG are continuing to pave new roads in the gaming and entertainment industries, and the future is looking bright with further expansion of the UMG Network. The UMG website is booming with 1,300,000 users, and over 14,0000,000 sessions in the last three months. Week after week, hundreds of thousands of viewers return to watch their favorite players, interact on the UMG site, participate in giveaways, and chat with their friends as they watch the action. UMG will continue to push forward and innovate in the space, and Keemstar’ s popularity and following will only continue to grow. Together, we will continue to bring the very best content to our viewers and fans.

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July 19, 2019 - UMG Media Ltd. Provides Corporate Update

UMG Media Ltd. (TSX-V: ESPT) (“UMG” or the “Corporation“) is pleased to provide an update on its operations. The Corporation announces that it will commence trading on the TSX Venture Exchange today, July 19, 2019, under the trading ‎symbol ESPT. UMG is also pleased to provide an update on its operations.

UMG continues to expand its esports original content business. Through its distribution channels UMG continues to expand its user base. UMG produces and distributes the following on going series at its studio in St Louis:

Minecraft Mondays
Emergence Days – Gears of Wars
Keemstar Fridays
Call of Duty Weekly Rumble

With notable streamers such as Ninja, NICKMERCS, PewDiePie,and DrLupo, UMG is proud to announce that they have generated in excess of20,000,000 live views on their platforms of its broadcasts.

UMG’s user base continues to grow, in the second quarter of 2019 the registered user base has increased by 70,000 to over 2,200,000. The increased user base has added to the daily tournaments played through the UMG network. Over 18,000,000 matches have now been played through the UMG platform. The matches include daily tournaments, season ladders and individual cash matches. The majority of the matches played on the site are cash based. From these matches well over $3,000,000 in prizes have been paid out.

UMG is also excited about a number of the upcoming and recently completed live events. UMG has plans to broadcast a portion of the weekly Keemstar Friday Series live from various locations in the United States including Las Vegas.

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