The Buzz Surrounding: World High Life PLC (OTCQB: WRHLF) | Financial Buzz

The Buzz Surrounding: World High Life PLC (OTCQB: WRHLF)


World High Life PLC is an investment company with a strategic focus to invest in and/or acquire companies operating in the CBD wellness and medicinal cannabis industry.

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Love Hemp Ltd. Acquisition

Love Hemp Growth Highlights:

    • Exclusive partnerships with internationally recognised extract supplier providing a “seed to shelf” product line
    • The Company has more than 83 stock keeping units (SKU), containing a extensive range of CBD products
    • New product development is key to Love Hemp growth, product range to be expanded in 2020
    • Distribution and retail relationships have been established with over 1,900 stores in the UK and Europe, including leading brands Ocado, Holland & Barrett and WH Smith
    • The Founders and Management are intricately involved in the Company and will continue to be engaged going forward. Their passion and expertise is undeniable and are key assets within the operations of Love Hemp
    • Love Hemp proudly operates similar to that of a regulated company within an unregulated marketplace to instil brand confidence and corporate competency
    • The Company also performs “white label” production for a number of other CBD brands within the UK and European marketplace

Love Hemp eCommerce:

  • 60% of sales are online
  • Investments in e-commerce systems scalability is key for e-commerce growth
  • 30-40% of revenue comes from e-commerce and 30%of business comes from repeat customers
  • Websites receive 70k+ unique visitors a month
  • Marketing campaign with Sony for Q1 2020
  • Facebook advertising campaign $1:8 return
  • Strong digital focus, including regular blogging and e-newsletter campaigns to 50,000+ database of B2C and B2B customers

Love Hemp is Targeting International Growth:

Immediate – UK | Europe
Short Term – United States

Longer Term – Canada
Niche – Thailand | South Korea | Japan

In the Media

Company Press Releases &
Recent Developments

June 12, 2020 - World High Life PLC Announces Interim Results & Intention to List on the CSE

World High Life Plc (AQSE:LIFE)(OTCQB:WRHLF), an investment company with a focus on developing business opportunities in the CBD, health and wellness and regulated cannabis industry in Europe, is pleased to announce its interim results for the nine months ended 31 March 2020.

These results have been prepared in connection with the filing of a preliminary non-offering prospectus with the intent to list the Company’s ordinary shares on the Canadian Securities Exchange (“CSE“), which if accepted will result in World High Life shares being listed in the UK on the AQSE Growth Market, in Canada on the CSE and in the USA on the OTCQB, providing shareholders throughout the UK and North America with access to invest in World High Life.

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June 11, 2020 - Love Hemp Achieves 107% Increase in Online Sales in May 2020 Compared to January 2020

World High Life Plc (AQSE:LIFE)(OTCQB:WRHLF) is pleased to announce that its wholly owned subsidiary, London-based CBD brand, Love Hemp Limited (“Love Hemp“) has experienced a surge in online sales during the global COVID-19 pandemic.

Love Hemp’s management team has been highly responsive to customer needs and the rapidly changing business environment due to COVID-19. The effort to build greater awareness and capacity online to drive sales has resulted in continued sales increases throughout the period, culminating to date with May’s online sales achieving a 107% increase over January’s online sales.

“The COVID-19 pandemic is profoundly affecting consumer markets and is accelerating existing trends within the consumer sector. Since the pandemic began, we have seen a shift in retail, with the pandemic accelerating e-commerce market penetration as consumer demands shift to ordering online in order to have what they need delivered,” says Tony Calamita, CEO at Love Hemp.

Love Hemp Highlights

  • 107% increase in online sales May 2020 over January 2020
  • Strong sales growth reflects continued brand appeal and ongoing product innovation
  • It highlights the success of the brand strategy, with Love Hemp focused on building an accessible and supportive brand that is destigmatising usage whilst demystifying CBD in the UK by educating consumers
  • The brand strategy moving forward also includes a re-brand due to launch in September 2020, in addition to building awareness and educating consumers through the use of ambassadors across the sports, cosmetics, food, professional and family sectors
  • Digital and e-commerce activity underpins brand experience, drives awareness and traffic, grows the consumer base whilst maintaining brand loyalty amongst consumers

“This was an incredibly strong period of sales for Love Hemp. Whilst our strong growth usually comes from a wider variety of sales channels, given the current challenging business circumstances, our shift to the expansion of our e-commerce offering has enabled us to ensure our customers are able to continue to purchase and engage with us. We are focused on building trust and credibility with our consumer base and continue to innovate whilst responding to evolving consumer demands,” adds Mr. Calamita.

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June 9 - World High Life PLC Announces Love Hemp Appoints Chief Scientific Advisor

World High Life Plc (AQSE:LIFE)(OTCQB:WRHLF) is pleased to announce that its wholly owned subsidiary, London-based CBD brand, Love Hemp Limited (“Love Hemp“) , has appointed Dr. Sepe Sehati as Chief Scientific & Regulatory Advisor. Dr. Sehati is a healthcare innovator and a Fellow of the Royal Society of Medicine. A passionate advocate and practitioner of both critical thinking and tactical cross-pollination of disciplines, Sepe holds a Doctorate in Bioengineering from the University of Oxford.

Sepe’s innovative approach to problem solving, fuelled through the application of diverse scientific fields, analytics, neuroscience, behavioural science and evidence-based principles, has led him to contribute to various high-profile initiatives ranging from President Obama’s Transition Health Policy, to the UK Prime Minister’s sustainable development plan, to the late Dr Richard Rockefeller’s innovative healthcare models. Sepe is also an advisor for the UK’s Centre for Medicinal Cannabis.

Highlights of Dr. Sehati’s Appointment as Love Hemp’s Chief Scientific & Regulatory Advisor

  • Dr. Sehati holds a Doctorate in Bioengineering from the University of Oxford
  • Fellow of the Royal Society of Medicine
  • Contributor to President Obama’s Transition Health Policy
  • Contributor to the UK Prime Minister’s sustainable development plan
  • Advisor for the Centre for Medicinal Cannabis

Tony Calamita, CEO at Love Hemp says: “We are proud to welcome Sepe to the Love Hemp team. His experience will be a tremendous asset as CBD continues to gain momentum with consumers. He will be instrumental as we expand our range of trusted CBD products.”

Love Hemp’s Chief Scientific & Regulatory Advisor Dr. Sepe Sehati added: “Having carried out a critical review of CBD in 2018, the WHO concluded that CBD is generally well tolerated with a good safety profile. As research surrounding suggested benefits for CBD use evolves, the evolution we are seeing around CBD product development reflects a shift in consumer demand, and it is more important than ever to ensure accessibility to trusted, regulated and high-quality CBD products. I am excited to be working with Love Hemp to ensure the brand continues on its path of being a standard-bearer for the CBD industry and for the development of a safe, legally compliant and thriving CBD industry in the UK.”

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May 20 - LH Botanicals Increases Capacity in Response to Consumer Demand

World High Life Plc (AQSE:LIFE)(OTCQB:WRHLF) is pleased to announce that its wholly owned subsidiary, Love Hemp Ltd (“Love Hemp“), has increased capacity for its LH Botanicals business with new machinery and technology to meet growing demand.

Established by the founders of Love Hemp, Tony Calamita and Thomas Rowland, the London-headquartered company, LH Botanicals provides a complete range of CBD products for wholesale, bulk and white label, with all products certified THC-free in customisable bottle sizes, concentrations, and flavours.

The Company has found that demand for LH Botanicals’ CBD products is continuing to rise and, as noted within the Company’s announcement on 7 May 2020, the Company has responded by increasing production capacity by acquiring a new capsule machine and a new bath bomb machine to extend its product offerings in an attempt to increase market share further. In addition, LH Botanicals has invested in advanced in-house technology that can test for the widest range of cannabinoids as standard.

LH Botanicals Highlights

  • LH Botanicals’ bulk CBD products are available as CBD rich oils, isolate crystals, water soluble powders, body salves, liquid terpenes, flavoured isolate e-liquids, broad spectrum unflavoured e-liquids, vegan jelly domes, gummy bears, and soft gel capsules
  • LH Botanicals has expanded their product offering with the addition of a bath bomb machine capable of producing 5,000 bath bombs per day
  • LH Botanicals has also responded to an increase in customer demand for capsules with the acquisition of an additional capsule machine capable of producing 100,000 capsules daily

Love Hemp CEO, Tony Calamita commented: “We are proud to offer exceptional levels of service and the most competitive pricing when it comes to wholesale CBD. Our broad spectrum Phyto cannabinoid-rich industrial hemp is naturally developed and grown in America, and an advanced cloning programme is used to ensure the consistency of the genetic strains to create a safe and regulated product with excellent characteristics. The acquisition of a bath bomb and additional capsule machine is testament to our continued success, and the trust we have built as a brand.”

For Full Release:

May 14, 2020 - World High Life, Love Hemp Brand Ambassador Georges St-Pierre to be Inducted into UFC Hall of Fame

World High Life Plc (AQSE:LIFE)(OTCQB:WRHLF) congratulates Georges St-Pierre on the announcement of his induction into the UFC Hall of Fame.

Georges St-Pierre serves as brand ambassador for World High Life and its wholly owned subsidiary Love Hemp Ltd. Mr. St-Pierre has been inducted into the UFC Hall of Fame as a member of the Class of 2020.

“Georges St-Pierre is a globally recognized icon, his success in mixed martial arts is legendary for two reasons, his winning record and his incredible commitment to preparation,” said Mr. David Stadnyk, World High Life Founder and CEO. “We congratulate him for this honour he has earned – having his championship pedigree and commitment to excellence on our team is inspiring as we continue to grow the business with him, aimed at achieving the highest standards.”

3-time UFC World Champion (2-time Welterweight and 1-time Middleweight), Georges St-Pierre holds a record of 26-2-0 in his professional fight career, avenging both losses. He will enter the UFC Hall of Fame’s “Modern Wing,” honouring fighters who debuted in the era of unified rules post November 2000, and who are at least 35 and have been retired for a minimum of one year.

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May 13, 2020 - Love Hemp New Product Development Update

World High Life Plc (AQSE:LIFE)(OTCQB:WRHLF) is pleased to announce that its wholly owned subsidiary, Love Hemp Ltd (“Love Hemp“), continues to focus on new product development to drive sales growth and reach customers.

The importance of the Love Hemp brand’s ability to be flexible and agile whilst responding to consumer needs has never been more apparent, with Love Hemp Immune launching six-months ahead of schedule, whilst the brand’s global online retailer, CBDOilsUK has expanded its portfolio with the launch of one of the most affordable collections of CBD capsules and oils available to-date, 2020 Botanics.

Love Hemp New Product Development Highlights

  • London-based CBD product pioneers, Love Hemp launched Love Hemp Immune, developed to support the body’s natural immune systems, containing vitamins and minerals
  • Made with the highest quality ingredients, including a combination of CBD, Vitamin C, Vitamin D and Bilberry extract – all essential supplements that support a healthy immune system
  • Love Hemp Immune is available in a 100ml atomiser spray as well as a capsule format

CBDOilsUK New Product Development Highlights

  • Love Hemp’s global online retailer, CBDOilsUK is expanding its product portfolio with the launch of its new CBD range, 2020 Botanics – five new products ranging from high to low strength in both capsule and oil formats
  • 2020 Botanics has been developed for quality and affordability, with all products certified 100% THC-free and comes in a precise CBD concentration
  • The products have been specifically created to meet the need for a more affordable CBD oil for both first-time and long-term users without compromising on quality
  • 2020 Botanics is available in 5,000mg, 1,500mg and 500mg CBD drops as well as 1,500mg and 500mg CBD capsules, all suitable for both vegetarians and vegans

Tony Calamita, CEO at Love Hemp commented: “Right from the start we have been passionate about creating the UK’s leading range of trusted CBD products with new product development at its heart. We were the first brand in the UK to launch a functional spring water infused with CBD, as well as a CBD infused face mask. We are committed to developing products that ensure everyone has access to the supplements they need.”

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May 7, 2020 - Love Hemp Online Sales Increase as Overall Growth Strategy is Implemented

World High Life PLC, (AQSE:LIFE)(OTCQB:WRHLF) the AQSE and OTCQB listed investment company, is pleased to provide an update on the progress of its wholly owned subsidiary, Love Hemp, during the global Covid-19 pandemic.

Love Hemp is passionate about creating the UK’s leading range of trusted CBD products, with new product development at the heart of the brand. Love Hemp was the first company to produce functional spring water in the UK infused with CBD. Oils, sprays, vapes, chocolate, jelly domes and beauty products including its innovative CBD infused face mask and body salves have all followed. In response to current challenges, Love Hemp has shifted its focus, building on the opportunity to achieve stronger online sales, achieving a 39% increase month-on-month since January 2020, whilst expanding its offerings to meet consumer demand.

Corporate Highlights

  • The Love Hemp brand ( has increased online sales by 39% month over month since January 2020
  • The brand has secured a number of notable listings with leading retailers including Boots, to complement its existing listings with Ocado, Holland and Barrett and Sainsbury’s
  • According to Alliance Healthcare, the UK’s leading distributor to Pharmacies and Independent Retailers, the Love Hemp brand is now its best-selling CBD brand
  • The brand is in negotiations with some of the UKs’ largest retailers for multiple new product listings from September 2020
  • To support growing demand and sales, Love Hemp’s secondary online retailer, CBDOilsUK (, is expanding its product portfolio with three new brands and a renewed web presence in the near future
  • LH Botanicals (, Love Hemp’s CBD wholesale production business, is adding production capacity and new product lines with the acquisition of new machines

Having secured a number of notable listings with leading retailers including Boots, Ocado, Holland and Barrett and Sainsbury’s, as well as being recognized on the list of Best CBD Oil Brands in the UK by the Evening Standard in August 2019, Love Hemp also won the best CBD Brand in The Beauty Shortlist Awards 2020.

New product development is at the heart of the business, with Love Hemp Immune launching in April 2020, more than six-months ahead of schedule, highlighting the brand’s ability to be flexible and agile, whilst responding to consumer needs amidst the current circumstances. There is also a range of new products in development ranging from confectionary to drinks, oils and sprays. Brand renewal work carried out by external marketing partners, Propaganda, will be live in retail stores and online from October 2020.

Additionally, the company’s online retailer, CBDOilsUK, is expanding its product portfolio with the launch of three brands within the next two months, whilst its wholesale production unit, LH Botanicals, is committed to fully supporting customers through this challenging time and has increased production capacity with the acquisition of new capsule and bath bomb production machines.

Tony Calamita, CEO at Love Hemp commented: “There’s no question that the challenges businesses across the world are facing currently are unique. Whilst bricks and mortar stores have either closed or experienced less foot traffic and reduced hours, it has highlighted the need for us to have a robust online presence in order to keep people engaged with our brands and products. We have expanded our online offerings and are committed to continuing to provide the best experience for our customers, so they are able to continue to purchase and engage with us in an efficient way, with minimal disruption. Fortunately, consumer demand for our products is growing and we have adapted, thanks to a great team effort, to be able to grow the business under new circumstances, expanding our e-commerce presence and education marketing, which will be the foundations of our model going forward.”

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May 6, 2020 - World High Life PLC Announces Brand Ambassador Agreement with Georges St-Pierre (GSP) for the Company and its Love Hemp Brand

World High Life Plc (OTCQB:WRHLF) is pleased to announce that it has finalised an agreement with 3-time UFC Champion of the World, Georges St-Pierre, as brand ambassador for World High Life and the Company’s Love Hemp brand.

“World High Life and Love Hemp aspire to be world leading pioneers for CBD health and wellness and we are therefore thrilled to have Georges St-Pierre join our team and provide his legendary leadership and vision toward the expansion of Love Hemp’s already significant business throughout the UK and more extensively into Europe and beyond,” said Mr. David Stadnyk, Chairman and President of World High Life.

As Brand Ambassador, Mr. St-Pierre will facilitate and provide promotional services, including branding, social media, product placement, endorsement and overall support of the Company and the “Love Hemp” brand.

Georges St-Pierre Highlights

  • Born in St-Isidore, Québec, on 19 May 1981
  • 26 wins (8 by knockout, 6 by submission, 12 by decision) 2 defeats
  • Two-time Welterweight Champion of the World, including nine consecutive successful title defenses from 2008 to 2013 – Ultimate Fighting Championship (UFC)
  • Middleweight Champion of the World, 2017 – Ultimate Fighting Championship (UFC)
  • Fighter of the Year 2009 – Sports Illustrated, World MMA Awards, MMAPayout, Inside MMA, MMAJunkie
  • Canadian Athlete of the Year 2008, 2009, 2010 – Rogers Sportsnet
  • Finalist – Best Fighter 2008, 2010, 2011, 2018 – ESPY Awards
  • Most Dangerous Man of the Year 2010 – Spike Guys Choice Awards
  • 2008 MMA Fighter of the Year – Black Belt Magazine

Georges “Rush” St-Pierre, also known as “GSP,” is a Canadian professional mixed martial artist and UFC world champion who holds black belts in both Kyokushin karate and Brazilian Jiu Jitsu.

In 2006 he became the UFC Welterweight Champion. He lost the title in 2007 but subsequently regained it in front of his hometown fans of Montreal in 2008 and hasn’t lost a single title defence since then.

Georges retired from the sport on 13 December 2013, holding the UFC record for most wins in title bouts and then returned to the octagon after a four-year layoff, on 4 November 2017 at UFC 217 in New York City (Madison Square Garden), where he defeated Michael Bisping by submission in the third round to win the UFC Middleweight Championship title, becoming the fourth fighter in the history of the organization to be a multi-division champion. On 7 December 2017, after being diagnosed with ulcerative colitis, Georges vacated his UFC middleweight title and officially announced his retirement from professional MMA competition on 21 February 2019.

Recognized as one of the planet’s best pound-for-pound MMA fighters and all-around athlete, GSP lives in Montreal and still travels around the world to train with the best coaches and training partners in all disciplines.

“Using Love Hemp’s CBD products in my training helped my recovery and overall well being greatly, I embrace this opportunity to help create innovative products and grow the Love Hemp brand so that others can benefit as well,” said Mr. Georges St-Pierre. “I am committed to building great teams and getting world class results in everything I do, and the World High Life and Love Hemp team have shown me they have everything it takes to achieve that world class standard.”

Brand Ambassador Agreement

The agreement with Georges St-Pierre has been entered into with his management company Georges St-Pierre Enterprises Inc (“GSPE”) and expires on 31 December 2021, during which term Georges St-Pierre has agreed to make a number of appearances for the Company and Love Hemp Limited as well as to promote the Company and Love Hemp’s products through social media. GSPE has agreed that the initial fees due under the agreement can be settled by an issue of 69,630 new ordinary shares of 10p each in the Company (“Ordinary Shares”).

Following this issue of Ordinary Shares, for the purposes of the Financial Conduct Authority’s Disclosure Guidance and Transparency Rules, the Company has 14,159,440 Ordinary Shares in issue, each share carrying the right to one vote. The figure of 14,159,440 should be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Conduct Authority’s Disclosure Guidance and Transparency Rules.

The Directors of the Company accept responsibility for the contents of this announcement.

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