FinancialBuzz.com’s latest Buzz on the Street Show: Featuring Our Corporate News Recap on “BevCanna Announces Premiere Infused Cannabis Beverage Brand.”
BevCanna Enterprises Inc. (CSE: BEV), an emerging leader in infused innovations, is pleased to debut its first brand, Anarchist Mountain Beverages™. Anarchist Mountain Beverages will represent iconic West Coast attributes in all aspects of its brand identity and is formulated based on extensive consumer research.
BevCanna Enterprises Inc. plans to develop and manufacture cannabinoid-infused beverages and consumer products for in-house brands and white label clients. With decades of experience creating, branding and distributing iconic brands that have resonated with consumers on a global scale, the team demonstrates an expertise unmatched in the emerging cannabis beverage category. Based in British Columbia, Canada, BevCanna has a 100-acre outdoor cultivation site in the fertile Okanagan Valley and the exclusive rights to a pristine spring water aquifer, as well as a world-class 40,000-square-foot, HACCP certified manufacturing facility, with a current bottling capacity of up to 72M bottles. BevCanna’s vision is to be a global leader in infused innovations.
Consumers across the world enjoy drinking beverages packed with flavors and sweetened sugars like fructose and glucose. In 2011 to 2014, 63% of the U.S. youth and 49% of U.S. adults had consumed a sugary beverage on a daily-basis, according to the Centers for Disease Control and Prevention (CDC). The CDC also mentioned that adults and adolescents who smoke, don’t get enough sleep, don’t exercise as much, and eat fast food regularly tend to be more frequent consumers of sugary beverages. However, people are now beginning to become more conscious about what they consumer. According to a survey by Nielsen, 83% of North Americans changed their diet and 74% engage in physical activity to lose weight. And now, more consumers are putting sugary beverages aside and drinking healthier and more functional drinks instead. Notably, the cannabis-infused beverage market has gained traction among consumers because of its therapeutic benefits. Specifically, most cannabis infused beverages are CBD based because the compound does not induce psychoactive effects on the consumer. Research conducted has also linked CBD to successfully treating of a variety of health concerns such as acne and anxiety. Moreover, CBD is also being leveraged in the healthcare and medical industry to alleviate symptoms associated with conditions such as chronic pain, cancer, arthritis, and epilepsy. In particular, CBD-infused beverages are quickly gaining popularity in North America, largely due to the legal markets prevalent in the region. Nonetheless, more and more countries around the world are also beginning to adopt CBD for medical applications. As a result, the CBD-infused beverage market is positioned to become a thriving segment within the broader cannabis industry. And according to data compiled by Zion Market Research, the global cannabis beverage market was valued at approximately USD 1.61 Billion in 2018. By 2025, the market is expected to reach USD 4.46 Billion while registering a CAGR of 15.6% throughout the forecast period from 2019 and 2025.
The CBD marketplace took off in late 2018 after the U.S. government passed the Farm Bill, which legalized the sale and possession of hemp. Generally, CBD is derived from hemp, meaning that hemp-derived CBD products are legal across the U.S. Generally, government agencies have eased the regulations on the compound after extensive research highlighted that CBD is completely different from its THC counterpart. The biological makeup of CBD does not cause psychoactive effects, but instead provides tangible health benefits. And since consumers can now purchase other CBD products such as oils, capsules, and gummies, the CBD-infused beverage industry is becoming one of the fastest growing in the market. THe industry has also evolved so much that consumers can now simply mix CBD oils into their water or other beverages. For instance, consumers are adding full-spectrum CBD oils into their beverages because of the variety of vitamins and minerals within the oil. Full-spectrum CBD oils contain many cannabinoids, plant terpenes, vitamins and minerals that are beneficial to the consumer and these full-spectrum oils contain all 20 essential amino acids, omega-3 fatty acids, B Complex vitamins, and vitamins A, E, and C, according to Terra Vida, a Colorado-based CBD retailer. Additionally, the oils also contain minerals such as calcium, iron, magnesium, potassium, zinc, and phosphorus. The nutrients consumers can receive from full-spectrum oils are thus much more cost effective compared to buying supplements that only offer individual vitamins. Overall, the CBD and in general, cannabis industry, have made significant progress within the past few years compared to decades ago when the plant was completely prohibited. Now, the industry is enjoying a profound and global impact. Moreover, as more countries move to adopt cannabis legislation, others are also expected to explore opportunities within the marketspace. “In a way, I almost think it’s becoming trendy to be okay with cannabis,” says Samantha Miller, Chief Science Officer at Hmbldt. “We’re seeing a reduction in the bias and judgmental discourse around cannabis. More change has happened in the last 18 months than in the previous 25 years.”
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