FinancialBuzz.com’s latest Buzz on the Street Show: Featuring Our Corporate News Recap on “BevCanna Enterprises Announces Appointment of Camilo Lyon to Board of Directors.”
BevCanna Enterprises Inc. (CSE: BEV) (OTC: BVNNF) announced that it has appointed top equity analyst Camilo Lyon to the Board of Directors and the audit committee of the Company, effective August 26, 2019.
BevCanna Enterprises Inc. plans to develop and manufacture cannabinoid-infused beverages and consumer products for in-house brands and white label clients. With decades of experience creating, branding and distributing iconic brands that have resonated with consumers on a global scale, the team demonstrates an expertise unmatched in the emerging cannabis beverage category. Based in British Columbia, Canada, BevCanna has a 100-acre outdoor cultivation site in the fertile Okanagan Valley and the exclusive rights to a pristine spring water aquifer, as well as a world-class 40,000-square-foot, HACCP certified manufacturing facility, with a current bottling capacity of up to 72M bottles. BevCanna’s vision is to be a global leader in infused innovations.
Following the recent passage of the U.S. Farm Bill, CBD or cannabidiol, became the latest craze for consumers. CBD is derived from the hemp plant, which is classified under the cannabis family. Similarly, its counterpart, marijuana, also falls under the cannabis family. However, hemp and marijuana widely differ in their biological makeup. Specifically, marijuana is known as the psychoactive-inducing part of the cannabis plant, while hemp is its opposite. Marijuana is scientifically proven to cause mind-altering effects because of its abundance of the THC or tetrahydrocannabinol. Meanwhile, the active compound in hemp is CBD, which stimulates relaxation without the effects of being “high.” Several years ago, CBD was viewed in the same criteria as THC because both are derived from the cannabis plant, leading to their listing as Schedule 1 drugs. However, extensive research has since proven otherwise. Medical researchers have concluded that CBD is the non-psychoactive property of cannabis that offers consumers therapeutic benefits, instead of a high. The passage of the U.S. Farm Bill ultimately legalized CBD and allowed its commercial sale. Moreover, the bill also allowed businesses to transport CBD between state lines, which was previously federally illegal. As a result, the emergence of CBD products began to spread throughout the nation. Now, consumers can easily find CBD products at local stores or smoke shops. Additionally, consumers can also order CBD products on e-commerce platforms from large international distributors. Furthermore, select distributors have established international operations to commercialize the sale of CBD products in legal countries such as Australia, Canada, and Germany. Overall, the CBD market is expected to have a significant impact within the greater cannabis industry because of its global penetration. And as more countries move to adopt CBD for medical as well as recreational purposes, the marketplace is primed to become a massive, global market. According to data compiled by Grand View Research, the global cannabidiol market is projected to reach USD 9.69 Billion by 2025 while registering a CAGR of 32.6% during the forecast period.
The growth of the CBD industry led to a proliferation of various products such as tinctures, topicals, and extracts. While extracts and dried flower remain popular, emerging products such as edibles and beverages are quickly gaining market shares. CBD-infused edibles and beverages are becoming widely popular because they offer a new method to consume CBD without the harmful effects associated with smoking or vaping. Typically, health conscious consumers that are interested in the CBD industry are more keen to try edibles or beverages, and in particular, beverages are more popular because it is easier for producers to create CBD-infused beverages than edibles. For instance, CBD edibles are made from CBD-based fats or oils. Generally, consumers avoid placing the oil onto direct heat, meaning that baking is much more common. On the other hand, beverages are much more simple and only require tinctures or solvents to be effective. For example, producers can add droplets of a tincture or add spoonfuls of soluble powder into the beverage then mix the concoction. The solvents can then essentially be added to any beverage such as water, coffee, tea, energy drinks, and even alcohol. Depending on the type of beverage, producers normally add a certain amount of CBD content. Typically, a standard 16oz beverage can contain up to 20mg of CBD content, but depending on the specific beverage, there can be more or even less traces of CBD. However, some consumers may find the CBD content too little or too much. Consequently, consumers can easily purchase a CBD-based tincture and add the desired amount into the beverage, making them completely customizable. The customizable aspect of the beverage industry is appealing to many consumers, particularly people who may want to try CBD but are unsure of the dosage. Furthermore, the infused beverage market has captured the interest of mainstream beverage corporations because of the market’s widespread reach. In particular, some companies are interested in creating their own operations, while others may look to just invest into a cannabis-infused beverage operator. “Interest has spiked from the beer industry on mounting evidence of a substitution relationship between cannabis and alcohol, while large soda companies increasingly view CBD as a natural fit within their strategically important wellness offerings,” Bobby Burleson, Canaccord Genuity Managing Director wrote.
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