FinancialBuzz.com’s latest Buzz on the Street Show: Featuring Our Corporate News Recap on “ADDING MULTIMEDIA BevCanna Launches Grüv Beverages™ Brand.”
BevCanna Enterprises Inc. (CSE: BEV) (OTC: BVNNF), an emerging leader in infused innovations, is excited to announce the debut of its latest cannabis infused brand, Grüv Beverages™.
BevCanna Enterprises Inc. plans to develop and manufacture cannabinoid-infused beverages and consumer products for in-house brands and white label clients. With decades of experience creating, branding and distributing iconic brands that have resonated with consumers on a global scale, the team demonstrates an expertise unmatched in the emerging cannabis beverage category. Based in British Columbia, Canada, BevCanna has a 100-acre outdoor cultivation site in the fertile Okanagan Valley and the exclusive rights to a pristine spring water aquifer, as well as a world-class 40,000-square-foot, HACCP certified manufacturing facility, with a current bottling capacity of up to 72M bottles. BevCanna’s vision is to be a global leader in infused innovations.
Most people generally associate cannabis with smoking, however, the infused edible and beverage industry has become one of the fastest-growing market segments. Typically, cannabis-infused products are created using an extract that is mixed into the end-product. For instance, producers use solvents such as heat and pressure or CO2 to extract oil from dried cannabis flowers. Afterward, the extracted oil can be used as a baking ingredient in edibles. On the other hand, beverages can also use oil, while some producers use activated ground cannabis or tinctures. A variety of beverage producers are now even infusing CBD and THC into sodas, tea, functional drinks, and even alcohol. Overall, the THC content in infused beverages can range anywhere from minuscule doses of 2.5 milligrams to as much as 100 milligrams per container. The smaller dosage of THC, along with a mixture of CBD, can be used for health and wellness purposes. However, a higher and more concentrated dosage can cause mind-altering effects and would be geared more towards frequent recreational users. And with the rapid growth of the infused beverage market, many large corporations are beginning to explore opportunities within the market. Generally, as consumer preferences continue to change, beverage producers are required to adapt in order to thrive among their competition. And with the increasing popularity of cannabis beverages, many companies are looking to expand their portfolios by adding a cannabis-based operation. Furthermore, current statistics have signaled that alcohol and sugary beverage consumption rates are declining as consumers are notably shifting towards healthier alternative. In particular, CBD-infused beverages are highly popular because they do not cause psychoactive effects but instead, offer therapeutic effects. And according to data compiled by Arcview Market Research and BDS Analytics, North American consumer spending on cannabis-infused foods and drinks reached USD 1.5 Billion in 2018. By 2022, the two firms suggest that edible sales are on track to reach USD 4.1 Billion.
Primarily, most beverage producers are utilizing CBD because of the legal matter regarding THC. Regulators are much more lenient with CBD-based products because of their trivial psychological effects, which is why CBD is much more globally prevalent. Notably, full-spectrum CBD oils have become widely popular because of their wide-ranging and beneficial effects. Full-spectrum CBD oil provides consumers with protein, fiber, and essential fatty acids. The oil also contains all 20 amino acids, including the nine essential amino acids that the human body processes on its own. Additionally, full-spectrum CBD oil is considered an ideal source of Omega 3 and Omega 6. Omega 3 plays a vital role in creating hormones that regulate inflammation as well as contractions and relaxation of arteries. The oil is also known to contain vitamins such as A, C, E, and B complex. Vitamin A is also an antioxidant, so it helps protect cells from the damage of free radicals. Similarly, Vitamin C and Vitamin E are also powerful antioxidants that boost the body’s immune functions to prevent certain medical conditions. Moreover, B Complex Vitamins help boost the immune system, create red blood cells, and produce sex and stress-related hormones. Typically, full-spectrum oils come in forms of tinctures, of which beverage producers can add droplets into a drink. However, there are also powder forms of full-spectrum CBD and some producers have mentioned that powders are better in terms of solubility. Overall, the cannabis-infused beverage industry is quickly gaining traction, but some beverage producers are still evaluating the industry. Nonetheless, a handful of corporations have already dove into the industry and are already marking their presence. “Established big-brand food and beverage companies are beginning to take notice of the cannabis edibles market and this is likely just the tip of the iceberg,” said Troy Dayton, Chief Executive Officer of Arcview Market Research. “As the edibles business grows and regulatory fears ease, the pace of intra-industry mergers and outside acquisitions will increase as well.”
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