FinancialBuzz.com’s latest Buzz on the Street Show: Featuring Our Corporate News Recap on “Pasha Brands Secures Historic Supply Agreement with Licensed Micro-Cultivator, Hearst Organic Cannabis.”
Pasha Brands Ltd. (CSE: CRFT) (OTC: CRFTF) (FSE: ZZD), North America’s largest craft cannabis brand house, is pleased to announce that its wholly owned subsidiary, BC Craft Supply Co. Ltd (“BC Craft“), has signed a supply agreement with Canada’s first licensed micro-cultivator applicant, Hearst Organic Cannabis.
Based in Vancouver, British Columbia, Pasha Brands is a vertically integrated organization that is firmly rooted in BC’s craft cannabis industry, which boasts an international reputation. With proven capabilities in cannabis cultivation, genetic research and development, product, processing, and retail, Pasha is uniquely positioned in the new legal cannabis market through its network of hundreds of craft cannabis suppliers under the Pasha umbrella.
In centuries past, prior to the current period of legalization, cannabis was predominantly used as an herbal medicinal remedy in countries such as China and India. However, during the 20th century, multiple nations decided to prohibit the plant because of the poorly perceived psychoactive effect derived from its THC compound, oftentimes imposing harsh restrictions on cannabis. However, by the late 20th century, the U.S. began to change the scene of the industry as several states legalized cannabis for medical use in the late 1990s. Following the trailblazers, a string of other states started to legalize medical cannabis as well. Now, more than half the U.S. has legalized the use of medical cannabis, while just over a fifth, including the District of Columbia, legalized recreational its use as well. While the U.S. is the primary growth driver for the global cannabis market, Canada has now become the center of attention after it completely legalized cannabis in October 2018, becoming the second country ever to fully legalize cannabis for adults. Yet, despite legalizing cannabis, the Canadian federal and provincial governments have imposed strict regulations as precautionary measures that have hurt many businesses, particularly smaller ones. Nonetheless, small businesses are now beginning to stand out among the competition, as they take an alternate approach to their processes. According to data compiled by ArcView Market Research and BDS Analytics, the legal cannabis spending reach USD 569 Million in 2018, during its first year of adult-use sales. By 2024, legal spending is projected to reach 5.2 Billion while exhibiting a CAGR of 44.4%.
The Canadian federal government’s restrictions on certain businesses caused numerous ventures to go out of business. For instance, regulators curtailed retailer hours, which resulted in some brick-and-mortar locations losing revenue and customers. Moreover, due to the small number of cultivation licenses distributed, the demand outweighed the supply for quite some time, causing countrywide shortages. And in most cases, large corporations were the only ones who were shining throughout the drought. However, some small businesses have created innovative products that large-scale companies simply cannot replicate. Specifically, “craft cannabis” cultivation has become a process many smaller cannabis businesses excel at. Craft cannabis is similar to other craft professions such as beer or coffee, where craft cultivators take immense passion in their work and strive to provide consumers with excellent, high quality products. Craft cultivators undergo tedious and meticulous procedures in order to create premium cannabis flowers. Notably, cultivators avoid the use of artificial products so that the plant is grown more naturally. Moreover, cultivators who use indoor or greenhouse facilities have complete control over the growing environment, allowing them to provide an optimal growing environment. For example, one strain may require stronger airflow because it is a short and dense plant, but another plant could be tall, which would require more airflow to its top. Additionally, taller plants can be a bit more difficult to manage because cultivators have to check the top to make sure molding doesn’t occur. Similarly, cultivators tend to each and every individual plant to prevent any disturbances from damaging the buds. By doing so, cultivators can maintain the cannabinoids within the buds, creating a more potent strain. “A lot of the licensed producers right now, their goal as publicly traded companies is producing the cheapest cannabis possible for the commercial market,” said Lisa Campbell, Chief Executive Officer of Lifford Cannabis Solutions. “A lot of people say hand-trimmed buds is craft, so the trim is really important. If it’s dense and not fluffy, it’s great, and obviously, smell and flavour are factors. It’s like getting a bottle of wine for thousands of dollars – there will be certain products that will fetch a premium.”
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