FinancialBuzz.com’s latest “Buzz on the Street” Show: Featuring Our Corporate News Recap on “PeerLogix White Labels OTT Data Integration for Leading Supply-Side Digital Media Platform”.
PeerLogix, Inc. (OTC: LOGX), the audience discovery platform for the OTT/streaming TV landscape, today announced a partnership with a major digital media supply-side platform that will allow the SSP to significantly expand its competitiveness in the marketplace and the value it offers to publishers. The new OTT data offering will be powered by PeerLogix but will be offered by the SSP as a white-labeled solution.
PEERLOGIX is the audience discovery platform for advertisers hoping to make sense of the evolving OTT/streaming TV ecosystem. With a library of over 4 years of streaming video data and powered by a patent-pending technology platform that collects and catalogs real-time OTT data – leveraging both licensed and publicly available databases to provide insights into consumer preferences, PEERLOGIX is able to deliver the entire spectrum of ‘cord cutters’ as targeted advertising audiences.
Comparing the media industry to that of decades ago is almost infeasible, as the proliferation and advancement of technology have reshaped the industry. Previously, movie-goers would attend a theater to watch a film, but nowadays, people can simply watch their favorite video or movie from their computers or mobile devices. Streaming service providers allow users to directly transmit media anywhere at any time. The development of technologies such as artificial intelligence, 5G technology, and cloud all allow streamers to provide users with optimal streaming services. For instance, AI is allowing content producers to make quality content like never before. Moreover, cloud-based video streaming solutions are increasing the reach of video content, which is influencing the market growth. Regions in which digital technology is profoundly adopted are expected to witness the largest growth within the streaming service industry. Furthermore, the rising adoption of smartphones and the growing use of social media is also accelerating the growth of the industry. Overall, according to data compiled by Grand View Research, the global video streaming market is expected to reach USD 124.57 Billion by 2025. Additionally, the market is projected to register a CAGR of 19.6% during the forecast period from 2019 to 2025. Based on solutions, the video streaming market is segmented into Internet Protocol Television (IPTV), pay-TV, and Over-The-Top (OTT). In 2018, the pay-TV segment accounted for the second largest market share, however, the segment is facing a decline in the U.S. as consumers shift their preferences to OTT services.
OTT platforms deliver films and TV content through the internet without the need for users to subscribe to a traditional cable or pay-TV service. The OTT segment is expected to witness significant growth, primarily due to the increasing demand for the improved automation of business processes and the wide availability of broadband infrastructure. According to data by PricewaterhouseCoopers, the OTT sector delivered revenues of USD 20.1 Billion in 2017, growing by 15.2% year-over-year. Furthermore, the OTT market is expected to rise at an annual rate of 8.8% from 2018 to 2022. Management consulting firm, A.T. Kearny, said at the end of 2017 that there were 120 million OTT subscriptions in the United States. The rising rate in subscriptions is partly attributable to the increasing number of partnerships and acquisitions, which are reshaping the industry. “There are currently five main types of devices for streaming over-the-top to a TV screen: streaming boxes/sticks, smart TVs, game consoles, internet-enabled DVR / set-top boxes and internet-enabled Blu-ray players,” said Adam Lella, Senior Marketing Insights Analyst at Comscore. “Most people buy a TV primarily to watch TV, or a game console primarily to play games, or a Blu-ray player primarily to watch Blu-rays. But as more of these devices were sold with built-in internet-streaming, more consumers had the ability to stream OTT content if they wanted to. It is worth considering to what extent the OTT market might eventually resemble the smartphone market and how user experience factors into the equation.”
For more information, please visit: PeerLogix, Inc.
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