The McHenry Group, a progressive restaurant group focused on experiential concept creation, today announced the upcoming opening of Dirty Bird Fried Chxx in Ogden, Utah. The grand opening of the 1,050 sq ft stand-alone location marks the brand’s first opening following its acquisition by Wags Capital last month and is a dramatic increase from the 263 square foot location opened by The McHenry Group (TMG) in 2020.
“At TMG we are passionate about brand creation and have been building serious momentum with Dirty Bird since its inception,” said Michael McHenry, TMG Founder. “To go from concept to selling a scale-ready brand in 18 months lets us know that we have a winning formula. We have been working to grow this transformational brand from the start and believe that opening a new location just a week after announcing the brand’s acquisition sends the clear message that Dirty Bird is here, that we’ve got the goods and that we can go even bigger!”
In addition to a ribbon cutting, grand opening activities will include Dirty Bird swag giveaways, a giveaway where 10 of the first 100 guests on Friday will have a chance to win free Dirty Bird for one year and an evening “block party” with local business neighbors Wimpy and Fritz.
Wags Capital, who holds a majority stake in Dirty Bird and has committed $20 Million to open as many as 30 new locations in the next 12-14 months, currently has seven future locations under lease with several others in early negotiations paving the way for continued growth of the country’s next breakout brand.
The opening of Dirty Bird’s Ogden location will take place on September 10, 2021, at 11:00 am MT with a ribbon cutting ceremony at 350 Park Blvd. Ogden, UT 84401.
For more information, please visit The McHenry Group website.
About The McHenry Group
National award-winning restaurateur, Michael McHenry (on IG: @michaelmchenry), known for incubating and developing brand concepts from startup to enterprise is the founder of The McHenry Group (TMG). Since its inception, TMG has introduced five new concepts in its three years of operation including its newest concept Sunday’s Best, featuring a chef-crafted all day brunch menu in Sandy, Utah (on IG @brunchmehard); Ginger Street, a ‘Southeast Asian Hawker-Style Street Food’ restaurant located downtown in Salt Lake City (on IG @gingerstreetslc); Dirty Bird Chxx, offering Nashville-inspired hot chicken to guests in Provo, Utah (on IG @dirtybirdchxx); acquiring ownership of Oak Wood Fire Kitchen in Draper, Utah (on IG @oakwoodfirekitchen), and digital brand, Southside Pizza Company delivering hand tossed, Neapolitan-style pizza through a Door-Dash exclusive in the south Salt Lake City area (on IG @southsidepizzacompany).
Coltrin & Associates, Inc. on behalf of TMG