The Trade Desk (NASDAQ: TTD) reported financial results for the fourth quarter and fiscal year 2020 ended December 31st, 2020. For 2020 the gross spend on the platform was USD 4.2 Billion, a 34% rise compared to a year ago. Customer retention remained over 95% during the fourth quarter, each quarter within the last 6 years.
In the first quarter The Trade Desk and TikTok reported an advertising partnership to cover key Asia Pacific markets which allowed advertisers to access premium TikTok inventory across the region via The Trade Desk Platform.
“While 2020 was a uniquely challenging year, it was also a turning point for our industry and our company. We won more share in our fastest growing channels such as CTV and Audio, which helped drive record ad spend of $4.2 billion on our platform in 2020,” said Co-Founder and CEO of The Trade Desk, Jeff Green. “Perhaps just as important, in 2020 we saw several years of advertising disruption and innovation compressed into a few months. Marketers are being more deliberate and data-driven in everything they do, and as a result, they are gravitating to the advertising opportunities of the open internet. With CTV now offering a data-driven alternative to linear, with brands seeking a scalable and brand-safe alternative to user-generated content, and with new identity tools that provide a common currency for the open internet as well as enable better cross channel measurement, the industry is gravitating to the open internet and standardizing on our platform.”
For the first quarter of 2021, the company expects revenue to range from USD 214 Million to USD 217 Million and Adjusted EBITDA of a minimum of USD 55 Million.