This School Year Is Time To Shine With A+ Style From Macys

This fall, Macy’s (NYSE:M) is helping kids kick off the school year in
high style. It’s students’ time to shine while rocking the top trends in
fashion and beauty and decking out dorms with stylish and cozy home
essentials. Finding the hottest items requires no homework with Macy’s
Presents The Edit, featuring the top back-to-school picks by Macy’s
Fashion Office. Time to Shine brings the thrill of resuming
classes to life in a campaign where students showcase their incredible
talents while sporting the very latest in eye-catching, bold fashion
that reflects their personalities.

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From kids to college-bound, Macy’s offers a cool and modern approach to no-stress dressing. Girls and boys can rock the latest trends while incorporating their personal style with graphic t-shirts, athleisure, funky sneakers and letterman-style jackets. (Photo: Business Wire)

“The start of a great school year begins with the excitement of
back-to-school fashion,” said Cassandra Jones, senior vice president of
Macy’s Fashion. “With our incredible assortment of fashion-forward
styles, beauty and even dorm furnishings and basics, we want to give
students a time to shine, helping them look and feel their best while
boosting their confidence in and out of the classroom.”

As the return to class approaches, Macy’s is showing its back-to-school
spirit with powerful and fun campaign spots, Time to Shine,
showcasing students rocking the latest trends while tackling academics,
athletics and the arts, reminding us that confidence makes us
effortlessly cool this school year. Featuring incredible styles for
every school occasion, the spot’s soundtrack features the electrifying
and catchy All Eyes On Us (Ou La La La) song by NVDES, and can be viewed
across Facebook, Snapchat and Instagram. Produced by advertising agency
Major Behavior, LLC and directed by Skinny @ Partizan, the campaign
began airing in July.

Back-to-School Fashion

Black and white makes a huge comeback, offering students of all ages,
from young kids to college-bound, a cool and modern approach to
no-stress dressing. Girls and boys can both rock this trend while
incorporating their personal style with graphic t-shirts, athleisure,
chunky sole sneakers, belt bags or backpacks and letterman-style jackets.

For young ladies, this school year is all about adding an unexpected
edge to classic pieces. Embellished jeans are paired with moto lug sole
boots and cool bags in shades of red, sure to add spunk to any outfit.
Sweatshirts and jackets are given an update this fall with ruffle, lace
and grommet details. And for the hair, scrunchies and hairbands are all
the rage.

Boys will walk the halls in style, sporting graphic t-shirts with
playful sayings and vibrant designs. Add a relaxed vibe to a crisp shirt
with distressed denim and high-top sneakers. Patched jackets, shirts and
pants are sure to be staples in students’ everyday school looks.


Students can ace their space by adding comfy and cool lifestyle
essentials from Macy’s. Whim by Martha Stewart pillows help with big
dreams, while Charter Club towels add a bright pop of color and
personalization to any room. Staying healthy during the school year is
easier than ever with the Bella Rocket Blender, perfect for smoothies on
the go for those morning classes. Don’t stop there, skip the dining hall
and create fun meals with a Crux toaster and Essentials dish set which
are sure to keep even the busiest student on track. Any student can
express themselves and stay organized in class with stylish notebook
sets from Poppin.


Macy’s Beauty has the perfect essentials to start off the year fresh
outdoors and indoors, with natural Burt’s Bees lip balms, Schmidt’s
deodorants and Kiehl’s bodycare.

For young ladies going back to college or just starting out, there’s no
better way to feel ready than having the perfect eyebrows. Before that
first day, head to a Macy’s location with a Benefit Brow Bar and pick
from styling, waxing, mapping, and many other services. Plus, Benefit
now offers more color options than before, from three colors to eight,
in their best-selling Gimme Brow+ line to ensure your new brows are the
perfect shade. For the beauty-obsessed who are looking for clean beauty
options, try out natural skincare products like Origins, Sunday Riley,
Korres and Coola. Looking for something you can swipe on and run to
class? NUDESTIX has a range of tinted foundations, bronzers,
highlighters and eye shadows in convenient sticks, which make for the
coolest companion for the girl on the go. Start the year fresh-faced
with a selection of masks from TONYMOLY, Patchology, and more while
staying hydrated and bright with Clinique’s Pep-Start line, which
includes holy grail products like exfoliating cleansers, hydrating
moisturizers, daily SPF and eye creams.

For the guy who wants to make a great first impression after a long
summer away, head over to Macy’s Men’s Skincare Zone and grab a few
must-haves from The Art of Shaving, Anthony, Clinique For Men, Kiehl’s
or Baxter California.

Events in Store

Throughout the month of August, Macy’s will host more than 50 in-store
shopping parties nationwide to kick off the back-to school season. With
music, snacks, and a style challenge to see who puts together the best
look for back-to-school, be the first to score styles to wear all season
long. Check out for specific locations and details.

Back-to-School Deals

Shoppers will find great deals across all categories from shoes and
accessories to towels and dinnerware at Macy’s, the back-to-school
destination for savings and style. Find all the go-tos students can’t
live without—tops and tees, dresses, joggers and jeans—even the true
essentials like backpacks and gym clothes. Also, add in all the
finishing touches—from hoodies, sweaters and jackets down to underwear,
socks and shoes. Brands including Levi’s, Tommy Hilfiger, Clinique,
Martha Stewart Whim, Kipling, and Epic Threads have some of the best
deals to match every kid’s preferred school-day look. Visit your local
Macy’s store and for savings throughout the season.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and
affordable luxury to customers at approximately 650 locations in 44
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at Via its stores,
e-commerce site, mobile and social platforms, Macy’s offers distinctive
assortments including the most desired family of exclusive and fashion
brands for him, her and home. Macy’s is known for such epic events as
Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy’s flagship stores
— including Herald Square in New York City, Union Square in San
Francisco, State Street in Chicago, Dadeland in Miami, and South Coast
Plaza in southern California — are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and employees,
Macy’s helps strengthen communities by supporting local and national
charities giving more than $52 million each year, plus 153,000 hours of
volunteer service, to help make a difference in the lives of our

For Macy’s media materials, including images and contacts, please visit
our online pressroom at

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