The tech world is stirring this week after Apple Inc’s Chief Design Officer, Jony Ive, announced that he will be departing from the Company later this year. Ive, the designer of the iMac, the iPod, and the iPhone, has played an essential role as a member of Apple’s executive team over the past two decades.
A Sunday report from the Wall Street Journal detailed an uninspired Jony Ive who no longer took an interest in Apple (NASDAQ: AAPL) like he once did. The article painted Jony as a spiritless member of Apple’s executive team who was unhappy with the direction of the Company under the leadership of Chief Executive Officer, Tim Cook. Under Cook, Apple became less focused on the design and shifted its attention toward operations.
Normally, Apple and its executives remain quiet upon the release of breaking news. However, this was not the case after the report of Jony Ive’s discontent surfaced.
In an email sent directly to NBC News, Cook described the claims as “absurd.” He goes on to say, “At a base level, it shows a lack of understanding about how the design team works and how Apple works. It distorts relationships, decisions and events to the point that we just don’t recognize the company it claims to describe.”
Although Cook responded to the initial report, he failed to contest the claims made in the story. Despite his apparent dissatisfaction and opposition to the report, Cook failed to refute the claims of Ives discontentment. Rather, the CEO concentrated primarily on defending the new goals and focuses for Apple.
Chief Operating Officer, Jeff Williams, will take over the day-to-day of running Apple’s design team. “The design team is phenomenally talented,” Cook wrote in the email to NBC News. “As [Ive] has said, they’re stronger than ever, and I have complete confidence that they will thrive under Jeff, Evans and Alan’s leadership. We know the truth, and we know the incredible things they’re capable of doing. The projects they’re working on will blow you away.”
Ive, a longtime friend of the late Steve Jobs will be leaving Apple to pursue an interest in launching a creative agency, known as LoveFrom, which will formally launch in 2020.