Total Wine & More Picks up Redneck Riviera Whiskey in Florida and Texas | Financial Buzz

Total Wine & More Picks up Redneck Riviera Whiskey in Florida and Texas

Eastside Distilling, Inc. (NASDAQ: EAST), makers of craft spirits, today
announced that its Redneck Riviera Whiskey has been authorized for sale
at Total Wine & More in Florida and Texas. Founded in 1991 as a chain of
two wine stores by two entrepreneurial brothers, Total Wine & More is an
industry success story that has grown into being America’s largest
independent retailer of fine wine and spirits. The Company now operates
182 superstores across 22 states.

Grover Wickersham, Chairman and CEO of Eastside Distilling, said,
“Total’s Texas and Florida stores have already placed their initial
orders for Redneck Riviera Whiskey and are stocking up, so we hope to
see an immediate contribution to our Texas and Florida case sales. I
consider this to be a big win for Robert Manfredonia, our VP of National
Accounts, because Total is considered a tough nut to crack this early in
a brand’s evolution. Florida and Texas are large population states that
are key for us, and are key for Total. Most people in the industry
consider Total to be a preeminent U.S. retailer and their footprint
complements that of other top retailers that are our other key accounts
in Florida and Texas. We look forward to expanding with Total to other
states in the coming months.”

Redneck Riviera Whiskey is a small batch whiskey with vanilla honey
smoothness and a subtle finish that consumers are sure to love. Redneck
Riviera Whiskey was crafted by the famed distilling team at Eastside,
including Travis Schoney and Mel Heim. The team painstakingly developed
what Eastside and John Rich believe is a superb whiskey unlike any other
on the market, working over many months, with input from John Rich and
friends.

Redneck Riviera Whiskey is now distributed in 21 states: Texas,
California, Louisiana, Alabama, Georgia, Mississippi, Florida, North
Carolina, North and South Dakota, Oregon, Tennessee, Oklahoma, Nebraska,
Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin and Alaska.

About Redneck Riviera

Redneck Riviera is a privately held lifestyle brand that celebrates
America’s hard-working men and women. Built for people who live to turn
up the music and have fun with friends and family, Redneck Riviera is
America’s ‘Work Hard, Play Hard’ brand that offers something for
everyone who likes to rock the red, white and blue all year long.
Launched in 2014, the brand brings these values to life through
footwear, apparel, hospitality, food, spirits and licensed products in a
variety of categories. Redneck Riviera has expanded its reach with the
opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville
location opening in 2018. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing
high-quality, award-winning craft spirits in Portland, Oregon since
2008. The company is distinguished by its highly decorated product
lineup that includes Burnside Bourbon, West End American Whiskey, Goose
Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee
Rum and a distinctive line of fruit infused spirits. Eastside Distilling
is majority owner of Big Bottom Distilling (makers of The Ninety One
Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera
Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are
crafted from natural ingredients for quality and taste. Eastside’s
MotherLode Bottling subsidiary is one of the Northwest’s leading
independent spirit bottlers and ready-to-drink canners. For more
information visit: www.eastsidedistilling.com
or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking
Statements

Certain matters discussed in this press release may be forward-looking
statements. Such matters involve risks and uncertainties that may cause
actual results to differ materially, including the following: changes in
economic conditions; general competitive factors; acceptance of the
Company’s products in the market; the Company’s success in obtaining new
customers; the Company’s success in product development; the Company’s
ability to execute its business model and strategic plans; the Company’s
success in integrating acquired entities and assets, and all the risks
and related information described from time to time in the Company’s
filings with the Securities and Exchange Commission (“SEC”), including
the financial statements and related information contained in the
Company’s Annual Report on Form 10-K and interim Quarterly Reports on
Form 10-Q. Examples of forward-looking statements in this release may
include statements related to our strategic focus, product verticals,
anticipated revenue, and profitability. The Company assumes no
obligation to update the cautionary information in this release.

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